{"id":82288,"date":"2026-06-30T15:53:23","date_gmt":"2026-06-30T13:53:23","guid":{"rendered":"https:\/\/qualifio.com\/?p=82288"},"modified":"2026-06-30T15:53:24","modified_gmt":"2026-06-30T13:53:24","slug":"como-cd-leganes-fideliza-fans-programa-de-recompensas","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/como-cd-leganes-fideliza-fans-programa-de-recompensas\/","title":{"rendered":"C\u00f3mo el CD Legan\u00e9s fideliza a sus fans con un programa de recompensas gamificado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El club de f\u00fatbol espa\u00f1ol CD Legan\u00e9s tiene una ambici\u00f3n clara: <strong>fomentar la fidelidad de sus aficionados y su sentido de comunidad<\/strong>. Para lograrlo, el club ha adoptado una estrategia digital basada en <strong>la recopilaci\u00f3n de datos de aficionados y la gamificaci\u00f3n<\/strong> \u26bd\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un pilar fundamental de esta estrategia es <strong>LegaPlay, un programa de recompensas<\/strong> con la identidad del club, creado con Qualifio y alojado en la aplicaci\u00f3n m\u00f3vil del club.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"11852\" height=\"7624\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/campaigns-leganes.png\" alt=\"\" class=\"wp-image-82277\" style=\"aspect-ratio:1.5545690593852082;width:592px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">LegaPlay invita a los aficionados a registrarse y participar en una variedad de campa\u00f1as de marketing interactivo: desde pron\u00f3sticos de resultados y votaciones hasta juegos digitales y quizzes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cambio de compartir sus datos e interactuar con el club, <strong>los miembros de LegaPlay ganan puntos<\/strong> llamados <em>Legas<\/em>, que pueden canjear por atractivas recompensas: descuentos en la tienda online, equipamiento deportivo y experiencias \u00fanicas como acompa\u00f1ar al equipo en los viajes de pretemporada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este sistema gamificado, actualizado constantemente con nuevos contenidos, <strong>anima a los aficionados a interactuar con el club a diario<\/strong>, mucho m\u00e1s all\u00e1 de los d\u00edas de partido.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"332\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/cd-leganes-es-1024x332.png\" alt=\"\" class=\"wp-image-82289\" style=\"width:499px;height:auto\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/cd-leganes-es-1024x332.png 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/cd-leganes-es-300x97.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/cd-leganes-es-768x249.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/cd-leganes-es.png 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/victor-marin.png\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Quer\u00edamos que la app fuera un punto de encuentro diario con el club. El programa de recompensas LegaPlay nos permite incentivar esa frecuencia de interacci\u00f3n y recompensar la fidelidad de nuestros aficionados.<\/p>\n<\/blockquote><figcaption><span class=\"author\">V\u00edctor Mar\u00edn<\/span>  <cite class=\"author\">Marketing and Communications Director @ CD Legan\u00e9s<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"h-los-4-objetivos-clave-del-cd-leganes\" class=\"wp-block-heading\">Los 4 objetivos clave del CD Legan\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante sus primeros 3 meses con Qualifio, CD Legan\u00e9s se ha centrado en:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\ufe0f\u20e3 <strong>Identificaci\u00f3n de aficionados<\/strong>: creando de una base de datos de aficionados propia y con consentimiento, con nombres, apellidos y direcciones de e-mail enviados directamente al CRM del club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2\ufe0f\u20e3 <strong>Engagement diario<\/strong>: lanzando de campa\u00f1as recurrentes antes, durante y despu\u00e9s de los partidos para mantener a los aficionados activos y que regresen a LegaPlay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3\ufe0f\u20e3 <strong>Fidelizaci\u00f3n<\/strong>: convirtiendo a los participantes ocasionales en miembros habituales que se esfuerzan por acumular puntos y desarrollar un v\u00ednculo real con el club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4\ufe0f\u20e3 <strong>Visibilidad para los patrocinadores<\/strong>: integrando la marca y los premios de los patrocinadores en las campa\u00f1as de LegaPlay, ofreciendo una exposici\u00f3n de marca medible y de alta atenci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u00bfQuieres descubrir c\u00f3mo CD Legan\u00e9s utiliza Qualifio para identificar aficionados, impulsar el engagement diario y construir una fidelizaci\u00f3n duradera a trav\u00e9s de la gamificaci\u00f3n? \ud83d\udc47<\/strong><\/p>\n\n\n\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147199682.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"dd293d7b-b362-4650-8ded-cb1e55bcfe44\" data-portal-id=\"147199682\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El club de f\u00fatbol espa\u00f1ol CD Legan\u00e9s tiene una ambici\u00f3n clara: fomentar la fidelidad de sus aficionados y su sentido de comunidad. Para lograrlo, el club ha adoptado una estrategia digital basada en la recopilaci\u00f3n de datos de aficionados y la gamificaci\u00f3n \u26bd\ufe0f Un pilar fundamental de esta estrategia es LegaPlay, un programa de recompensas [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":82264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273],"tags":[],"class_list":["post-82288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fidelizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo el CD Legan\u00e9s fideliza a sus fans con un programa de recompensas gamificado - Qualifio<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo CD Legan\u00e9s utiliza Qualifio para identificar a sus aficionados, impulsar el engagement diario y construir fidelidad duradera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/como-cd-leganes-fideliza-fans-programa-de-recompensas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el CD Legan\u00e9s fideliza a sus fans con un programa de recompensas gamificado\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo CD Legan\u00e9s utiliza Qualifio para identificar a sus aficionados, impulsar el engagement diario y construir fidelidad duradera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/como-cd-leganes-fideliza-fans-programa-de-recompensas\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T13:53:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T13:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/06\/banner-social-use-case-cd-leganes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Braulio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@braulio.agredano.fernandez@qualifio.com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Braulio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/como-cd-leganes-fideliza-fans-programa-de-recompensas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/como-cd-leganes-fideliza-fans-programa-de-recompensas\\\/\"},\"author\":{\"name\":\"Braulio\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/fe1bac16b6b91a02a7c2887f4963ce57\"},\"headline\":\"C\u00f3mo el CD Legan\u00e9s fideliza a sus fans con un programa de recompensas gamificado\",\"datePublished\":\"2026-06-30T13:53:23+00:00\",\"dateModified\":\"2026-06-30T13:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/como-cd-leganes-fideliza-fans-programa-de-recompensas\\\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/como-cd-leganes-fideliza-fans-programa-de-recompensas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/banner-social-use-case-cd-leganes.jpg\",\"articleSection\":[\"Fidelizaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/como-cd-leganes-fideliza-fans-programa-de-recompensas\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/como-cd-leganes-fideliza-fans-programa-de-recompensas\\\/\",\"name\":\"C\u00f3mo el CD Legan\u00e9s fideliza a sus fans con un programa de recompensas gamificado - 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