{"id":81527,"date":"2026-01-21T14:32:30","date_gmt":"2026-01-21T13:32:30","guid":{"rendered":"https:\/\/qualifio.com\/?p=81527"},"modified":"2026-01-21T14:32:49","modified_gmt":"2026-01-21T13:32:49","slug":"nestle-amplia-su-colaboracion-con-qualifio-comunicado-de-prensa","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/nestle-amplia-su-colaboracion-con-qualifio-comunicado-de-prensa\/","title":{"rendered":"Nestl\u00e9 ampl\u00eda su colaboraci\u00f3n con Qualifio, llevando el engagement de consumidores a escala global (Comunicado de prensa)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Louvain-la-Neuve, B\u00e9lgica, enero de 2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualifio, la plataforma europea l\u00edder en recopilaci\u00f3n de datos first-party y zero-party, acaba de anunciar un gran hito en su larga colaboraci\u00f3n con Nestl\u00e9. Ya en 2016, Nestl\u00e9 comenz\u00f3 a usar Qualifio en B\u00e9lgica como proyecto piloto. Desde entonces, la plataforma se ha implementado en mercados globales y desempe\u00f1a hoy un papel estrat\u00e9gico clave en el ecosistema de tecnolog\u00edas de marketing de Nestl\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En 2026, Nestl\u00e9 implementar\u00e1 Qualifio de forma amplia en sus mercados<\/strong>, marcando una aceleraci\u00f3n importante en la transformaci\u00f3n digital de la empresa. Este cap\u00edtulo dar\u00e1 a las marcas de Nestl\u00e9 un f\u00e1cil acceso a las herramientas que necesitan para crear experiencias m\u00e1s enriquecedoras y personalizadas para millones de consumidores en todo el mundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-una-colaboracion-construida-en-el-tiempo-y-lista-para-escalar-rapidamente\">Una colaboraci\u00f3n construida en el tiempo y lista para escalar r\u00e1pidamente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La colaboraci\u00f3n entre Nestl\u00e9 y Qualifio ha crecido de forma constante, capacitando a equipos en todo el mundo para interactuar con los consumidores a trav\u00e9s de experiencias interactivas y gamificadas. En 2025, las marcas de Nestl\u00e9 lanzaron m\u00faltiples campa\u00f1as que recopilaron informaci\u00f3n valiosa sobre los consumidores, lo que permiti\u00f3 ofrecerles experiencias m\u00e1s personalizadas y fomentar su fidelidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la \u00faltima expansi\u00f3n a nuevos mercados, Qualifio ayudar\u00e1 a m\u00e1s marketers, brand managers y especialistas CRM de Nestl\u00e9 a conectar con los consumidores de marcas tan ic\u00f3nicas como KitKat, Nescaf\u00e9 o Maggi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-programas-de-recompensas-un-nuevo-capitulo-en-como-nestle-genera-valor-para-los-consumidores\">Programas de recompensas: un nuevo cap\u00edtulo en c\u00f3mo Nestl\u00e9 genera valor para los consumidores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de esta nueva etapa, Nestl\u00e9 introducir\u00e1 los programas de recompensas de Qualifio, dise\u00f1ados para generar un intercambio de valor constante con los consumidores, m\u00e1s all\u00e1 de interacciones simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al premiar el engagement recurrente de cada consumidor con recompensas, estos programas tienen el potencial de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Construir relaciones de valor <\/strong>con los consumidores<\/li>\n\n\n\n<li>Mejorar su <strong>retenci\u00f3n <\/strong>y las <strong>participaciones repetidas<\/strong><\/li>\n\n\n\n<li>Profundizar la <strong>comprensi\u00f3n de las preferencias del consumidor<\/strong><\/li>\n\n\n\n<li>Ofrecer <strong>experiencias<\/strong> m\u00e1s ricas y relevantes en los mercados y categor\u00edas de Nestl\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de recompensas marcan una evoluci\u00f3n natural en el marketing digital de Nestl\u00e9, poniendo el foco sobre el consumidor y la construcci\u00f3n de relaciones a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anna Ros\u00e0s Bresca, Global Senior Product Manager en Nestl\u00e9, coment\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/01\/anna-rosas-nestle.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Qualifio se ha convertido en una parte esencial de nuestra estrategia de datos y de engagement de consumidores. Su flexibilidad y facilidad de uso nos permiten crear experiencias personalizadas y consistentes para nuestros mercados y categor\u00edas, todo ello con el m\u00e1s alto est\u00e1ndar de privacidad de datos. Al escalar la adopci\u00f3n de la plataforma a nivel global, y usando programas de recompensas y funciones como la captura de leads o el perfilado progresivo, estamos acelerando nuestros esfuerzos para comprender a los consumidores y ofrecerles un mayor valor en el ecosistema de Nestl\u00e9.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Anna Ros\u00e0s Bresca<\/span>  <cite class=\"author\">Global Senior Product Manager @ Nestl\u00e9<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-una-historia-de-exito-en-el-ecosistema-tecnologico-europeo\">Una historia de \u00e9xito en el ecosistema tecnol\u00f3gico europeo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde su base en B\u00e9lgica, Qualifio ha crecido hasta convertirse en un partner MarTech de confianza para algunas de las marcas de consumo m\u00e1s grandes en Europa. La plataforma permite a estas empresas recopilar datos first-party y zero-party a trav\u00e9s de experiencias gamificadas e interactivas, convirtiendo el engagement de los consumidores en informaci\u00f3n explotable. Su expansi\u00f3n dentro de Nestl\u00e9 refleja la creciente importancia de las<strong> tecnolog\u00edas europeas centradas en la privacidad de datos<\/strong> a la hora de ayudar a las empresas a conectar con sus consumidores de forma m\u00e1s transparente, personalizada y significativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laurent M\u00e9lon, Director General de Qualifio, coment\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2026\/01\/laurent-melon-qualifio-square-scaled.jpg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Este hito refleja a\u00f1os de desarrollo de nuestro producto y una estrecha colaboraci\u00f3n con Nestl\u00e9. Su elecci\u00f3n de escalar Qualifio a nivel global reafirma el potencial de nuestra plataforma y la confianza que hemos construido juntos en esta \u00faltima d\u00e9cada. Estamos ilusionados con esta nueva etapa y comprometidos a seguir ofreciendo valor de forma constante en los pr\u00f3ximos a\u00f1os.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Laurent M\u00e9lon<\/span>  <cite class=\"author\">General Director @ Qualifio<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/5566751.fs1.hubspotusercontent-na1.net\/hubfs\/5566751\/Press%20releases\/ES%20-%20Press%20release%20-%20Nestl%C3%A9%20&amp;%20Qualifio.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el comunicado de prensa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Louvain-la-Neuve, B\u00e9lgica, enero de 2026 Qualifio, la plataforma europea l\u00edder en recopilaci\u00f3n de datos first-party y zero-party, acaba de anunciar un gran hito en su larga colaboraci\u00f3n con Nestl\u00e9. Ya en 2016, Nestl\u00e9 comenz\u00f3 a usar Qualifio en B\u00e9lgica como proyecto piloto. Desde entonces, la plataforma se ha implementado en mercados globales y desempe\u00f1a hoy [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":81504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-81527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comunicado de prensa: Nestl\u00e9 ampl\u00eda su colaboraci\u00f3n con Qualifio<\/title>\n<meta name=\"description\" content=\"En 2026, Nestl\u00e9 implementar\u00e1 Qualifio de forma amplia en sus mercados, marcando una aceleraci\u00f3n importante en la transformaci\u00f3n digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/nestle-amplia-su-colaboracion-con-qualifio-comunicado-de-prensa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 ampl\u00eda su colaboraci\u00f3n con Qualifio, llevando el engagement de consumidores a escala global (Comunicado de prensa)\" \/>\n<meta property=\"og:description\" content=\"En 2026, Nestl\u00e9 implementar\u00e1 Qualifio de forma amplia en sus mercados, marcando una aceleraci\u00f3n importante en la transformaci\u00f3n digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/nestle-amplia-su-colaboracion-con-qualifio-comunicado-de-prensa\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T13:32:30+00:00\" \/>\n<meta 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