{"id":54539,"date":"2025-06-26T15:58:36","date_gmt":"2025-06-26T13:58:36","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=54539"},"modified":"2026-02-17T17:14:00","modified_gmt":"2026-02-17T16:14:00","slug":"adopt-estrategia-de-marketing-interactivo-caso-de-exito","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\/","title":{"rendered":"De compradores de una sola vez a consumidores fieles: la estrategia de marketing interactivo de Adopt"},"content":{"rendered":"\n<div id=\"video\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio align-center\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Discover Adopt&#039;s success story!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/idjRtHDMQWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: center;\"><a class=\"qlf-cta\" href=\"https:\/\/qualifio.com\/es\/blog\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\/#form\" rel=\"noopener noreferrer\">Descarga la versi\u00f3n en PDF<\/a><\/p>\n\n\n<p>Desde 2022, Adopt, <strong>retailer de perfumer\u00eda franc\u00e9s <\/strong>conocido por sus fragancias originales y asequibles, utiliza la plataforma Qualifio para <strong>potenciar el engagement de sus consumidores a trav\u00e9s de su estrategia de marketing interactivo.<\/strong> Buscan convertir a compradores de una sola vez en consumidores fieles, as\u00ed como expandir su CRM con datos de calidad y mejorar sus resultados de emailing.<\/p>\n\n\n\n<p>Adopt ya tiene una fuerte presencia en el mercado de perfumes, con m\u00e1s de 300 tiendas por toda Francia. Sin embargo, se enfrenta a un reto com\u00fan: aumentar la fidelidad y el engagement de sus consumidores en un mercado cada vez m\u00e1s competitivo. Para destacar sobre su competencia y construir conexiones duraderas, buscaron una soluci\u00f3n que les permitiera simplificar y motivar interacciones recurrentes con sus consumidores, creando experiencias memorables tanto online como en tiendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-adopt-eligio-a-qualifio-para-su-estrategia-de-marketing-interactivo\">Por qu\u00e9 Adopt eligi\u00f3 a Qualifio para su estrategia de marketing interactivo<\/h2>\n\n\n\n<p>Adopt comenz\u00f3 a usar Qualifio para<strong> integrar formatos interactivos llamativos<\/strong> en su estrategia de marketing, como quizzes, concursos, y juegos. Qualifio es una plataforma intuitiva y <strong>f\u00e1cil de usar<\/strong>, permitiendo al equipo de Adopt crear y monitorear campa\u00f1as a diario de forma eficiente.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-1024x631.png\" alt=\"interactive-marketing-strategy-adopt-campaigns\" class=\"wp-image-54552\" style=\"width:700px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-1024x631.png 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-300x185.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-768x474.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-1536x947.png 1536w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns.png 1560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Engagement y crecimiento: el impacto del marketing interactivo y la gamificaci\u00f3n<\/h2>\n\n\n\n<p>La <strong>colaboraci\u00f3n de Adopt con Qualifio ha generado resultados de impacto<\/strong> que demuestran el potencial del marketing interactivo y de la <a href=\"https:\/\/qualifio.com\/es\/blog\/gamificacion\/\">gamificaci\u00f3n<\/a>. Al combinar contenido entretenido con activaciones omnicanal, Adopt ha logrado<strong> mejorar la fidelidad y el engagement de sus consumidores.<\/strong><\/p>\n\n\n\n<p>En un a\u00f1o, han logrado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recopilar <strong>m\u00e1s de 160.000 opt-ins de newsletter<\/strong>, con un <strong>40% de tasa de opt-in<\/strong> en campa\u00f1as estacionales<\/li>\n\n\n\n<li><strong>Mejorar la tasa de clics en sus emails<\/strong><\/li>\n\n\n\n<li><strong>Potenciar la tasa de engagement de sus puntos de contacto<\/strong> online y f\u00edsicos<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/victoire-150x150-1.png\" alt=\"\"\/><\/div><\/div><blockquote>\n<p>Qualifio es una herramienta sencilla, divertida, y accesible que nos ayuda a expandir nuestro CRM y a interactuar de forma personalizada con nuestros consumidores.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Victoire Aug\u00e9<\/span>  <cite class=\"author\">Digital Project Manager @Adopt<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generando-fidelidad-usando-datos-y-personalizacion\">Generando fidelidad usando datos y personalizaci\u00f3n<\/h2>\n\n\n\n<p>Las estad\u00edsticas <strong>avanzadas y herramientas de monitoreo <\/strong>que proporciona Qualifio ayudan a Adopt a extraer informaci\u00f3n valiosa sobre el comportamiento y las preferencias de sus consumidores.<\/p>\n\n\n\n<p>Estos datos dan a la marca el poder de transformar sus campa\u00f1as continuamente, dirigirlas a segmentos de consumidores espec\u00edficos, y ofrecer experiencias altamente personalizadas. \u00bfEl resultado? <strong>Una fidelidad de consumidores m\u00e1s fuerte, una mayor satisfacci\u00f3n <\/strong>con la marca, y un marketing interactivo que conecta con las audiencias de Adopt tanto online como en tiendas.<\/p>\n\n\n\n<p>\u00bfTe interesa descubrir c\u00f3mo el marketing interactivo ha transformado la estrategia de engagement de consumidores de Adopt? <\/p>\n\n\n\n<p><strong>Descarga el caso de \u00e9xito completo y explora su recorrido<\/strong>, sus incre\u00edbles resultados, e informaci\u00f3n exclusiva de la mano de Victoire Aug\u00e9, Digital Project Manager de Adopt.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n<div id=\"form\" class=\"wp-block-group hubspot-form-box is-layout-constrained wp-block-group-is-layout-constrained\">\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147199682.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"6c95d353-cd33-4bd8-8790-b526131e3acf\" data-portal-id=\"147199682\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descarga la versi\u00f3n en PDF Desde 2022, Adopt, retailer de perfumer\u00eda franc\u00e9s conocido por sus fragancias originales y asequibles, utiliza la plataforma Qualifio para potenciar el engagement de sus consumidores a trav\u00e9s de su estrategia de marketing interactivo. Buscan convertir a compradores de una sola vez en consumidores fieles, as\u00ed como expandir su CRM con [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":54540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,273],"tags":[],"class_list":["post-54539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement","category-fidelizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De compradores de una sola vez a consumidores fieles: la estrategia de marketing interactivo de Adopt - Qualifio<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Adopt usa la gamificaci\u00f3n en su estrategia de marketing interactivo para convertir compradores ocasionales en clientes fieles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De compradores de una sola vez a consumidores fieles: la estrategia de marketing interactivo de Adopt\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Adopt usa la gamificaci\u00f3n en su estrategia de marketing interactivo para convertir compradores ocasionales en clientes fieles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T13:58:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T16:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/banner-social-use-case-carmila-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"De compradores de una sola vez a consumidores fieles: la estrategia de marketing interactivo de Adopt\",\"datePublished\":\"2025-06-26T13:58:36+00:00\",\"dateModified\":\"2026-02-17T16:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\\\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/banner-blog-use-case-carmila-1.png\",\"articleSection\":[\"Engagement\",\"Fidelizaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/adopt-estrategia-de-marketing-interactivo-caso-de-exito\\\/\",\"name\":\"De compradores de una sola vez a consumidores fieles: la estrategia de marketing interactivo de Adopt - 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