{"id":51499,"date":"2025-03-05T16:28:45","date_gmt":"2025-03-05T15:28:45","guid":{"rendered":"https:\/\/qualifio.com\/blog\/5-favourite-interactive-marketing-campaigns-of-february\/"},"modified":"2025-05-21T10:07:53","modified_gmt":"2025-05-21T08:07:53","slug":"nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/","title":{"rendered":"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero"},"content":{"rendered":"\n<p>Puede que febrero sea el mes m\u00e1s corto del a\u00f1o, pero viene cargado de oportunidades para crear campa\u00f1as de marketing interactivo. \u00a1Y las marcas lo han dado todo este mes! En febrero, ha destacado el amor de San Valent\u00edn, pero tambi\u00e9n otras campa\u00f1as llenas de emoci\u00f3n, esp\u00edritu competitivo, e incluso misterio \ud83e\udd29<\/p>\n\n\n\n<p>\u00bfVemos nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero? Desde un quiz original sobre joyas de pel\u00edcula a un rasca de belleza, estas campa\u00f1as han permitido a las marcas conectar con sus audiencias, as\u00ed como recopilar valiosos <a href=\"https:\/\/qualifio.com\/es\/blog\/datos-first-party\/\">datos first-party<\/a> y <a href=\"https:\/\/qualifio.com\/es\/blog\/que-son-los-zero-party-data\/\">zero-party<\/a>.<\/p>\n\n\n\n<p>\u00a1Vamos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. El quiz de joyas de pel\u00edcula de Perles &amp; Co<\/h2>\n\n\n\n<p>El cine y la joyer\u00eda tienen una historia de amor especial \u2728 Para celebrar esta conexi\u00f3n, Perles &amp; Co decidi\u00f3 poner a prueba a su audiencia con un reto de <a href=\"https:\/\/qualifio.com\/es\/blog\/acciones-de-marketing-de-san-valentin-seducir-audiencia\/\">San Valent\u00edn<\/a>. La marca lanz\u00f3 un <a href=\"https:\/\/qualifio.com\/es\/engage\/catalogo\/quiz\/\">quiz<\/a> interactivo invitando a los participantes a identificar joyas ic\u00f3nicas de distintas pel\u00edculas en im\u00e1genes borrosas, pudiendo ganar uno de los tres kits de fabricaci\u00f3n de joyas.<\/p>\n\n\n\n<p>Activo del 13 al 14 de febrero de 2025, el quiz ayud\u00f3 a la marca a recopilar valiosos datos first-party, incluyendo direcciones postales y opt-ins de newsletter.<\/p>\n\n\n\n<p>\u00a1Esta iniciativa fue una forma brillante de conectar con los amantes de las joyas y las pel\u00edculas!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-es-740x1024.png\" alt=\"ipad-perles-co-quiz-es\" class=\"wp-image-51505\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-es-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-es-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-es-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-es.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-el-sorteo-de-premios-de-san-valentin-de-picard\">2. El sorteo de premios de San Valent\u00edn de Picard<\/h2>\n\n\n\n<p>El D\u00eda de San Valent\u00edn no solo se trata de celebrar el amor en todas sus formas; tambi\u00e9n nos trae una excusa perfecta para disfrutar de deliciosos dulces (puntos extra si tienen forma de coraz\u00f3n \u2764\ufe0f). Cada a\u00f1o, Picard, l\u00edder franc\u00e9s en congelados, revela una selecci\u00f3n especial de San Valent\u00edn, ofreciendo a parejas y solteros la posibilidad de celebrar a lo gourmet en casa. Este a\u00f1o, llevaron la promoci\u00f3n de esta selecci\u00f3n m\u00e1s all\u00e1 con una campa\u00f1a de <a href=\"https:\/\/qualifio.com\/es\/engage\/catalogo\/sorteos\/\">sorteo<\/a>, invitando a los participantes a compartir su informaci\u00f3n para optar a ganar un divertido juego de cartas con el que <em>romper el hielo<\/em>.<\/p>\n\n\n\n<p>Esta campa\u00f1a permiti\u00f3 a Picard atraer a nuevos miembros a su programa de fidelidad, siendo el registro en \u00e9ste un requisito para participar en el sorteo. Tambi\u00e9n aument\u00f3 la visibilidad de la nueva selecci\u00f3n de San Valent\u00edn y sus ventas, con una llamativa CTA (llamada a la acci\u00f3n) en la primera pantalla de la campa\u00f1a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-sorteos-campanas-de-marketing-interactivo-favoritas-de-enero-740x1024.png\" alt=\"ipad-picard-sorteos-campan\u0303as-de-marketing-interactivo-favoritas-de-enero\" class=\"wp-image-51509\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-sorteos-campanas-de-marketing-interactivo-favoritas-de-enero-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-sorteos-campanas-de-marketing-interactivo-favoritas-de-enero-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-sorteos-campanas-de-marketing-interactivo-favoritas-de-enero-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-sorteos-campanas-de-marketing-interactivo-favoritas-de-enero.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-el-rasca-de-rimel-de-lancome\">3. El rasca de rimel de Lanc\u00f4me<\/h2>\n\n\n\n<p>En un mercado competitivo, las marcas de belleza deben innovar constantemente para promover nuevos productos y mantener su posici\u00f3n como l\u00edderes. Una forma efectiva de conectar con audiencias y llamar la atenci\u00f3n de los consumidores es darles la oportunidad de probar los propios productos.<\/p>\n\n\n\n<p>Es por ello que Lanc\u00f4me decidi\u00f3 lanzar una campa\u00f1a con un rasca (disponible a trav\u00e9s de nuestro <a href=\"https:\/\/qualifio.com\/es\/studio\/\">equipo Studio<\/a>), enviando a los afortunados ganadores una de sus cajas de influencer exclusivas, creadas para promocionar su nuevo rimel. \u00a1Y esto no es todo! Incluso los participantes que no ganaron, recibieron una versi\u00f3n en miniatura del producto, aumentando las participaciones en la campa\u00f1a.<\/p>\n\n\n\n<p>De esta forma, Lanc\u00f4me no solo conect\u00f3 con su audiencia mostrando su nuevo producto, sino que tambi\u00e9n recopil\u00f3 informaci\u00f3n valiosa sobre los participantes de la campa\u00f1a, incluyendo n\u00fameros de tel\u00e9fono y direcciones de correo electr\u00f3nico para comunicaciones futuras.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-rasca-de-rimel-1024x589.png\" alt=\"macbook-lancome-rasca-de-rimel\" class=\"wp-image-51517\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-rasca-de-rimel-1024x589.png 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-rasca-de-rimel-300x173.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-rasca-de-rimel-768x442.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-rasca-de-rimel-1536x883.png 1536w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-rasca-de-rimel.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-el-puzzle-romantico-de-renmans\">4. El puzzle rom\u00e1ntico de Renmans<\/h2>\n\n\n\n<p>El D\u00eda de San Valent\u00edn tambi\u00e9n se trata de crear recuerdos duraderos, y Renmans se inspir\u00f3 en esta idea para crear un entretenido concurso. Este a\u00f1o, invitaron a su audiencia a resolver un <a href=\"https:\/\/qualifio.com\/es\/engage\/catalogo\/puzzle\/\">puzzle<\/a>, pudiendo ganar una Wonderbox para su pr\u00f3xima escapada rom\u00e1ntica.<\/p>\n\n\n\n<p>Tras resolver el puzzle, que revelar\u00eda una imagen oculta, los participantes rellenaron un formulario con sus detalles para optar a ganar. Adem\u00e1s, pudieron compartir la campa\u00f1a en Facebook, potenciando la visibilidad de la marca y el engagement de su audiencia. El formulario de la campa\u00f1a tambi\u00e9n permiti\u00f3 a la marca a\u00f1adir contactos a su base de datos, recopilando opt-ins de newsletter e informaci\u00f3n valiosa como la tienda de preferencia de cada individuo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campanas-de-marketing-interactivo-favoritas-de-enero-740x1024.png\" alt=\"ipad-renmans-puzzle-campan\u0303as-de-marketing-interactivo-favoritas-de-enero\" class=\"wp-image-51513\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campanas-de-marketing-interactivo-favoritas-de-enero-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campanas-de-marketing-interactivo-favoritas-de-enero-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campanas-de-marketing-interactivo-favoritas-de-enero-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campanas-de-marketing-interactivo-favoritas-de-enero.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-el-voto-al-mejor-jugador-de-kolner-haie\">5. El voto al mejor jugador de K\u00f6lner Haie<\/h2>\n\n\n\n<p>Conectar con los fans del deporte require creatividad, y el equipo de hockey K\u00f6lner Haie, en colaboraci\u00f3n con Toyota, se puso creativo con una campa\u00f1a de <a href=\"https:\/\/qualifio.com\/es\/engage\/catalogo\/sondeos-y-votaciones\/\">votaciones<\/a> \u00fanica.<\/p>\n\n\n\n<p>\u00bfDe qu\u00e9 se trata? El equipo invit\u00f3 a los fans a votar a su jugador favorito del mes, rellenando un r\u00e1pido formulario y entregando su voto.<\/p>\n\n\n\n<p>Este enfoque original logr\u00f3 conectar a los fans con el equipo, ayudando a \u00e9ste a recopilar opt-ins de newsletter y convirtiendo las participaciones en la campa\u00f1a en oportunidades de crecimiento.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-votaciones-campanas-de-marketing-interactivo-favoritas-de-enero-740x1024.png\" alt=\"ipad-kolner-haie-votaciones-campan\u0303as-de-marketing-interactivo-favoritas-de-enero\" class=\"wp-image-51501\" style=\"width:399px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-votaciones-campanas-de-marketing-interactivo-favoritas-de-enero-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-votaciones-campanas-de-marketing-interactivo-favoritas-de-enero-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-votaciones-campanas-de-marketing-interactivo-favoritas-de-enero-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-votaciones-campanas-de-marketing-interactivo-favoritas-de-enero.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Puede que febrero sea el mes m\u00e1s corto del a\u00f1o, pero viene cargado de oportunidades para crear campa\u00f1as de marketing interactivo. \u00a1Y las marcas lo han dado todo este mes! En febrero, ha destacado el amor de San Valent\u00edn, pero tambi\u00e9n otras campa\u00f1as llenas de emoci\u00f3n, esp\u00edritu competitivo, e incluso misterio \ud83e\udd29 \u00bfVemos nuestras 5 [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":51488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-51499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero<\/title>\n<meta name=\"description\" content=\"Buscas inspiraci\u00f3n? Descubre nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero creadas por nuestros usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero\" \/>\n<meta property=\"og:description\" content=\"Buscas inspiraci\u00f3n? Descubre nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero creadas por nuestros usuarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T15:28:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T08:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/banner-social-february-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero\",\"datePublished\":\"2025-03-05T15:28:45+00:00\",\"dateModified\":\"2025-05-21T08:07:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/\"},\"wordCount\":819,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/banner-blog-february-2025.png\",\"articleSection\":[\"Inspiraci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/\",\"name\":\"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/banner-blog-february-2025.png\",\"datePublished\":\"2025-03-05T15:28:45+00:00\",\"dateModified\":\"2025-05-21T08:07:53+00:00\",\"description\":\"Buscas inspiraci\u00f3n? Descubre nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero creadas por nuestros usuarios.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/banner-blog-february-2025.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/banner-blog-february-2025.png\",\"width\":460,\"height\":240,\"caption\":\"banner-blog-february-2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inspiraci\u00f3n\",\"item\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/category\\\/inspiracion\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\",\"name\":\"Jos\u00e9phine Pollet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc228ae6c5cf6a69732b06af847944987977e51b3cd873d1750b7470e6dc1385?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc228ae6c5cf6a69732b06af847944987977e51b3cd873d1750b7470e6dc1385?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc228ae6c5cf6a69732b06af847944987977e51b3cd873d1750b7470e6dc1385?s=96&d=mm&r=g\",\"caption\":\"Jos\u00e9phine Pollet\"},\"description\":\"With nearly 2 years at Qualifio, Jos\u00e9phine writes creative content to inspire brands with new campaign ideas and original ways to collect data. When she\u2019s not writing, she\u2019s likely lost in a good book or karokeing with friends!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/josephine-blog.jpg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/author\\\/josephine\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero","description":"Buscas inspiraci\u00f3n? Descubre nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero creadas por nuestros usuarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/","og_locale":"es_ES","og_type":"article","og_title":"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero","og_description":"Buscas inspiraci\u00f3n? Descubre nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero creadas por nuestros usuarios.","og_url":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/","og_site_name":"Qualifio","article_published_time":"2025-03-05T15:28:45+00:00","article_modified_time":"2025-05-21T08:07:53+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/banner-social-february-2025.png","type":"image\/png"}],"author":"Jos\u00e9phine Pollet","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jos\u00e9phine Pollet","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/"},"author":{"name":"Jos\u00e9phine Pollet","@id":"https:\/\/qualifio.com\/es\/#\/schema\/person\/faa0bd169ea9352795b86ee34d886303"},"headline":"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero","datePublished":"2025-03-05T15:28:45+00:00","dateModified":"2025-05-21T08:07:53+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/"},"wordCount":819,"publisher":{"@id":"https:\/\/qualifio.com\/es\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/banner-blog-february-2025.png","articleSection":["Inspiraci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/","url":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/","name":"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero","isPartOf":{"@id":"https:\/\/qualifio.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/banner-blog-february-2025.png","datePublished":"2025-03-05T15:28:45+00:00","dateModified":"2025-05-21T08:07:53+00:00","description":"Buscas inspiraci\u00f3n? Descubre nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero creadas por nuestros usuarios.","breadcrumb":{"@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/banner-blog-february-2025.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/banner-blog-february-2025.png","width":460,"height":240,"caption":"banner-blog-february-2025"},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/es\/blog\/nuestras-5-campanas-de-marketing-interactivo-favoritas-de-febrero\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/es\/"},{"@type":"ListItem","position":2,"name":"Inspiraci\u00f3n","item":"https:\/\/qualifio.com\/es\/blog\/category\/inspiracion\/"},{"@type":"ListItem","position":3,"name":"Nuestras 5 campa\u00f1as de marketing interactivo favoritas de febrero"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/es\/#website","url":"https:\/\/qualifio.com\/es\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/es\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/es\/#\/schema\/person\/faa0bd169ea9352795b86ee34d886303","name":"Jos\u00e9phine Pollet","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/dc228ae6c5cf6a69732b06af847944987977e51b3cd873d1750b7470e6dc1385?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc228ae6c5cf6a69732b06af847944987977e51b3cd873d1750b7470e6dc1385?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc228ae6c5cf6a69732b06af847944987977e51b3cd873d1750b7470e6dc1385?s=96&d=mm&r=g","caption":"Jos\u00e9phine Pollet"},"description":"With nearly 2 years at Qualifio, Jos\u00e9phine writes creative content to inspire brands with new campaign ideas and original ways to collect data. When she\u2019s not writing, she\u2019s likely lost in a good book or karokeing with friends!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2023\/10\/josephine-blog.jpg"],"url":"https:\/\/qualifio.com\/es\/blog\/author\/josephine\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/posts\/51499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/comments?post=51499"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/posts\/51499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/media\/51488"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/media?parent=51499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/categories?post=51499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/es\/wp-json\/wp\/v2\/tags?post=51499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}