{"id":41149,"date":"2023-09-01T15:12:11","date_gmt":"2023-09-01T13:12:11","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=41149"},"modified":"2023-09-01T15:12:12","modified_gmt":"2023-09-01T13:12:12","slug":"nuestro-top-5-de-campanas-de-marketing-interactivas-de-agosto","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-agosto\/","title":{"rendered":"Nuestro top 5 de campa\u00f1as de marketing interactivas de agosto"},"content":{"rendered":"\n

Ya se acaba el verano, y con \u00e9l dejamos atr\u00e1s las vacaciones, el calor, y la diversi\u00f3n con familia y amigos. Aprovechamos esta ocasi\u00f3n para destacar nuestras campa\u00f1as de marketing interactivas favoritas de agosto, \u00a1d\u00e1ndote una \u00faltima dosis de sol antes de la vuelta al cole<\/a>!<\/p>\n\n\n\n

1. Concurso de fotograf\u00eda en festivales de Air Cara\u00efbes<\/h2>\n\n\n\n

La aerol\u00ednea francesa Air Cara\u00efbes decidi\u00f3 premiar los outfits de festival m\u00e1s llamativos lanzando un concurso de fotograf\u00eda<\/a> en el que los participantes pod\u00edan ganar billetes de avi\u00f3n. Estos deber\u00edan enviar una foto de su outfit y votar aquella foto con su estilo favorito. \u00a1Una campa\u00f1a f\u00e1cil de implementar con un jugoso premio para incrementar las ganas de participar!<\/p>\n\n\n\n

\"campaigns-august-air-caraibes-2023\"<\/figure>\n\n\n\n

2. El quiz de monta\u00f1as rusas de Efteling<\/h2>\n\n\n\n

El D\u00eda Internacional de la Monta\u00f1a Rusa se celebra el 16 de agosto. Para marcar la ocasi\u00f3n, el parque de atracciones Efteling lanz\u00f3 una prueba ciega<\/a> para comprobar el conocimiento sobre monta\u00f1as rusas de su audiencia. <\/p>\n\n\n\n

Los participantes tuvieron que escuchar diferentes sonidos y asociarlos con la monta\u00f1a rusa correcta. Con cada respuesta correcta, ganar\u00edan 7 puntos, \u00a1as\u00ed como la oportunidad de ganar una estancia de una noche en el parque o entradas para el mismo!<\/p>\n\n\n\n

\"campaigns-august-2023\"<\/figure>\n\n\n\n

3. Los helados de verano de Picard<\/h2>\n\n\n\n

La batalla<\/a> es el mejor formato para descubrir r\u00e1pidamente la opini\u00f3n de tus consumidores sobre tus productos. Sabiendo esto, Picard Surgel\u00e9s lanz\u00f3 una batalla basada en sus helados de verano, e invit\u00f3 a sus consumidores a votar a su sabor favorito clicando en el mismo. Para motivar a los consumidores a votar, \u00a1Picard sorte\u00f3 una serie de cupones por valor de 100\u20ac!<\/p>\n\n\n\n

\n
\n
\"campaigns-august-picard-1\"<\/figure>\n<\/div>\n\n\n\n
\n
\"campaigns-august-picard-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

4. La rueda de la fortuna de verano de Unilever<\/h2>\n\n\n\n

Este verano, el objetivo de Unilever Espa\u00f1a era el de incrementar el n\u00famero de suscriptores a su newsletter. Para aumentar dicho n\u00famero, Unilever, que comprende marcas como Knorr o Carte d\u2019Or, lanz\u00f3 una rueda de la fortuna<\/a> dando la posibilidad de ganar cupones de descuento. Antes de girar la rueda, la campa\u00f1a presentaba un formulario para que los participantes proveyesen su informaci\u00f3n de contacto y se suscribiesen a la newsletter de Unilever para mantenerse informados sobre futuras campa\u00f1as.<\/p>\n\n\n\n

\"campaigns-august-unilever-2023\"<\/figure>\n\n\n\n

5. Selector de equipo del Tottenham<\/h2>\n\n\n\n

Cerramos este art\u00edculo con una campa\u00f1a deportiva. El equipo de f\u00fatbol Tottenham lanz\u00f3 un selector de equipo<\/a> para un partido contra el Manchester United. El juego, llamado EA 2024, invitaba a los fans a elegir a su 11 inicial, permitiendo destacar a los jugadores m\u00e1s populares entre los mismos. El equipo tambi\u00e9n tom\u00f3 la oportunidad para recopilar datos first-party incluyendo un formulario en el selector de equipo.<\/p>\n\n\n\n

\"campaigns-august-Tottenham\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u00bfQuieres descubrir otras campa\u00f1as inspiradoras creadas por nuestros usuarios?<\/strong>
\u00c9chale un vistazo a nuestra selecci\u00f3n de las mejores campa\u00f1as de todos los tiempos<\/a>.<\/p>\n\n\n\n

\"best-campaigns-catalogue-es\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Ya se acaba el verano, y con \u00e9l dejamos atr\u00e1s las vacaciones, el calor, y la diversi\u00f3n con familia y amigos. Aprovechamos esta ocasi\u00f3n para destacar nuestras campa\u00f1as de marketing interactivas favoritas de agosto, \u00a1d\u00e1ndote una \u00faltima dosis de sol antes de la vuelta al cole! 1. Concurso de fotograf\u00eda en festivales de Air Cara\u00efbes […]<\/p>\n","protected":false},"author":3,"featured_media":41100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-41149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"\nNuestro top 5 de campa\u00f1as de marketing interactivas de agosto<\/title>\n<meta name=\"description\" content=\"Ya se acaba el verano, aprovechamos esta ocasi\u00f3n para destacar nuestras campa\u00f1as de marketing interactivas favoritas de agosto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-agosto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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