{"id":40902,"date":"2023-07-31T11:32:33","date_gmt":"2023-07-31T09:32:33","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=40902"},"modified":"2023-08-21T14:17:41","modified_gmt":"2023-08-21T12:17:41","slug":"nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\/","title":{"rendered":"Nuestro top 5 de campa\u00f1as de marketing interactivas de julio"},"content":{"rendered":"\n

\u00bfQui\u00e9n dijo que durante el verano no hay ninguna actividad? Las marcas contin\u00faan creando campa\u00f1as incre\u00edbles para recopilar datos, aumentar el engagement de sus consumidores y mantenerse conectadas con su comunidad. \u00bfQuieres descubrir las 5 campa\u00f1as de marketing interactivas que nos han llamado la atenci\u00f3n este mes de julio? \u00a1Sigue leyendo!<\/p>\n\n\n\n

Campa\u00f1a de verano de PcComponentes<\/h2>\n\n\n\n

Para mantener el engagement de su audiencia durante el verano e incrementar sus ventas, PcComponentes, la tienda digital l\u00edder en tecnolog\u00eda en Espa\u00f1a, decidi\u00f3 lanzar una campa\u00f1a en dos pasos:<\/p>\n\n\n\n

    \n
  1. Primero, crearon un juego catcher<\/a> an\u00f3nimo (pr\u00e1ctico para atraer a la mayor cantidad posible de personas) y retaron a los participantes a alcanzar un m\u00ednimo de 10 puntos;<\/li>\n\n\n\n
  2. Luego, los participantes que alcanzaron m\u00e1s de 10 puntos pasar\u00edan a ser elegibles en una campa\u00f1a identificada de momentos ganadores<\/a> (para recopilar datos), donde podr\u00edan ganar productos y miles de cupones por valor de 100\u20ac.<\/li>\n<\/ol>\n\n\n\n

    La campa\u00f1a fue lanzada durante los PcDays, \u00a1una semana de ofertas y descuentos que la tienda digital est\u00e1 celebrando por sus ocho a\u00f1os!<\/p>\n\n\n\n

    \"pc-componentes-campaign-july_ipad_spacegrey_portrait\"<\/figure>\n\n\n\n

    Concurso de fragancias de Biotherm\u2019s<\/h2>\n\n\n\n

    Biotherm decidi\u00f3 preguntar a sus participantes qu\u00e9 fragancia les gustar\u00eda ganar en un concurso<\/a>. Los consumidores podr\u00edan elegir su fragancia favorita clicando en una imagen. Despu\u00e9s, tendr\u00edan que completar un formulario con sus detalles: nombre, apellidos, email, fecha de nacimiento, ciudad, etc. Una campa\u00f1a excelente para conocer mejor a sus consumidores y sus preferencias, y para ofrecerles un gran regalo a cambio.<\/p>\n\n\n\n

    \"biotherm-campaign-july\"<\/figure>\n\n\n\n

    Concurso de Barbie de Metro<\/h2>\n\n\n\n

    Probablemente ya lo has escuchado todo sobre el \u00e9xito de la \u00faltima pel\u00edcula de Greta Gerwig, Barbie. El peri\u00f3dico Metro decidi\u00f3 hacer su art\u00edculo sobre dicha pel\u00edcula m\u00e1s interactivo incluyendo un concurso<\/a> en el mismo. En colaboraci\u00f3n con Cinenews, ofreci\u00f3 a sus lectores la posibilidad de ganar 2 entradas para la premiere de la pel\u00edcula. Lo \u00fanico que los participantes tendr\u00edan que hacer ser\u00eda completar un formulario, responder a una pregunta de desempate, \u00a1y cruzar los dedos para ser el ganador afortunado!<\/p>\n\n\n\n

    \"barbie-metro-campaigns-july\"<\/figure>\n\n\n\n

    El formulario del campamento de verano de FFF<\/h2>\n\n\n\n

    La Federaci\u00f3n Francesa de F\u00fatbol (FFF) organiza campamentos de verano para ni\u00f1os de todos los niveles y edades. Estos campamentos son muy populares, y tienen lugar en ubicaciones de prestigio. La FFF quer\u00eda ser capaz de producir un certificado al final del campamento de verano, demostrando la participaci\u00f3n de cada ni\u00f1o y su progreso durante el mismo, para lo que decidieron usar Qualifio.<\/p>\n\n\n\n

    Crearon un \u201creporte de performance\u201d usando un formulario<\/a> de Qualifio, haciendo que todo fuera m\u00e1s f\u00e1cil para los entrenadores del campamento (en cuanto a enviar los certificados e imprimirlos), a la vez que les era posible grabar toda la informaci\u00f3n necesaria en su base de datos.<\/p>\n\n\n\n

    \"fff-campaigns-july_ipad_spacegrey_portrait\"<\/figure>\n\n\n\n

    La memoria refrescante de Lipton<\/h2>\n\n\n\n

    Lipton ret\u00f3 a sus consumidores a jugar a un juego de memory<\/a> y a encontrar todas las parejas de cartas lo m\u00e1s r\u00e1pido posible para tener una oportunidad de ganar un viaje para tres personas o un set de productos de Lipton. Para dise\u00f1ar esta campa\u00f1a, Lipton solicit\u00f3 la ayuda de nuestro talentoso equipo de Studio<\/a>, \u00a1y nos encanta el resultado!<\/p>\n\n\n\n

    \"lipton-campaigns-july_ipad_spacegrey_portrait\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Si est\u00e1s buscando ideas de campa\u00f1a creativas y originales con las que involucrar a tus clientes durante el verano, echa un vistazo a nuestro art\u00edculo \u2018Las mejores campa\u00f1as de marketing de verano para lanzar con tu marca<\/a>\u2019. \u00a1Hemos recopilado un mont\u00f3n de ideas diferentes con las que podr\u00e1s hacer destacar a tu marca!<\/p>\n\n\n\n

    \"best-summer-marketing-campaigns-banner-blog\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQui\u00e9n dijo que durante el verano no hay ninguna actividad? Las marcas contin\u00faan creando campa\u00f1as incre\u00edbles para recopilar datos, aumentar el engagement de sus consumidores y mantenerse conectadas con su comunidad. \u00bfQuieres descubrir las 5 campa\u00f1as de marketing interactivas que nos han llamado la atenci\u00f3n este mes de julio? \u00a1Sigue leyendo! Campa\u00f1a de verano de […]<\/p>\n","protected":false},"author":3,"featured_media":40869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-40902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"\nNuestro top 5 de campa\u00f1as de marketing interactivas de julio<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres descubrir las 5 campa\u00f1as de marketing interactivas que nos han llamado la atenci\u00f3n este mes de julio? \u00a1Sigue leyendo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro top 5 de campa\u00f1as de marketing interactivas de julio\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres descubrir las 5 campa\u00f1as de marketing interactivas que nos han llamado la atenci\u00f3n este mes de julio? \u00a1Sigue leyendo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-31T09:32:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T12:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/07\/banner-social-june-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Nuestro top 5 de campa\u00f1as de marketing interactivas de julio\",\"datePublished\":\"2023-07-31T09:32:33+00:00\",\"dateModified\":\"2023-08-21T12:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/\"},\"wordCount\":621,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/banner-blog-june-2023.png\",\"articleSection\":[\"Inspiraci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/\",\"name\":\"Nuestro top 5 de campa\u00f1as de marketing interactivas de julio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/nuestro-top-5-de-campanas-de-marketing-interactivas-de-julio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/banner-blog-june-2023.png\",\"datePublished\":\"2023-07-31T09:32:33+00:00\",\"dateModified\":\"2023-08-21T12:17:41+00:00\",\"description\":\"\u00bfQuieres descubrir las 5 campa\u00f1as de marketing interactivas que nos han llamado la atenci\u00f3n este mes de julio? 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