{"id":39294,"date":"2023-04-14T13:56:52","date_gmt":"2023-04-14T11:56:52","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=39294"},"modified":"2023-08-02T15:19:56","modified_gmt":"2023-08-02T13:19:56","slug":"pagen-qualifio-y-clearon-el-combo-perfecto-para-phygital","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/pagen-qualifio-y-clearon-el-combo-perfecto-para-phygital\/","title":{"rendered":"P\u00e5gen, Qualifio y ClearOn: el combo perfecto para \u00abphygital\u00bb"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Conectando el mundo digital y f\u00edsico gracias al marketing interactivo y los cupones<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">El caso \u00e9xito de P\u00e5gen con Qualifio y ClearOn<\/h3>\n\n\n\n<p>P\u00e5gen es la panader\u00eda l\u00edder de Suecia. Esta empresa familiar elabora m\u00e1s de 60 productos diferentes que se pueden encontrar en todos los supermercados suecos, pero tambi\u00e9n en Dinamarca, Noruega, Finlandia y Alemania. Su producto estrella es el pan de caf\u00e9 m\u00e1s vendido de la regi\u00f3n n\u00f3rdica, el Gifflar.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands.png\" alt=\"pagen-brands\" class=\"wp-image-39230\" width=\"585\" height=\"66\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands-300x34.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands-768x87.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Buscando nuevas soluciones para llegar a sus consumidores y conocerlos mejor, tanto a los que van a las tiendas como los que visitan su web, la panader\u00eda vio el potencial de una colaboraci\u00f3n con ClearOn y Qualifio para crear campa\u00f1as interactivas que pudieran crear engagement en sus grupos objetivo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-es.png\" alt=\"pagen-schema-es\" class=\"wp-image-39281\" width=\"585\" height=\"249\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-es.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-es-300x128.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-es-768x327.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Gracias a la plataforma de Qualifio, P\u00e5gen pudo atraer a sus consumidores de forma f\u00e1cil y divertida proponi\u00e9ndoles una amplia gama de formatos interactivos en los que los participantes pod\u00edan competir por grandes premios.<\/p>\n\n\n\n<p>La marca tambi\u00e9n pudo animar a los visitantes del sitio web a quedarse m\u00e1s tiempo del habitual permiti\u00e9ndoles participar de los juegos m\u00e1s de una vez. Una forma estupenda de aumentar su visibilidad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"318\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns.png\" alt=\"pagen-campaigns\" class=\"wp-image-39234\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns-300x122.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns-768x313.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>La colaboraci\u00f3n con Qualifio comenz\u00f3 con campa\u00f1as creadas por nuestros <a href=\"https:\/\/qualifio.com\/es\/studio\/\">dise\u00f1adores gr\u00e1ficos<\/a>, para sus distintas submarcas. Una vez convencidos del poder de estas campa\u00f1as interactivas, optaron por una licencia y pudieron acceder a Qualifio Engage para crear de forma aut\u00f3noma, m\u00e1s campa\u00f1as creativas para su audiencia.<\/p>\n\n\n\n<p>Gracias a la integraci\u00f3n con ClearOn, pudieron a\u00f1adir cupones a sus campa\u00f1as de Qualifio logrando as\u00ed&nbsp; atraer tr\u00e1fico a las tiendas e impulsar las pruebas de toda su gama de productos.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/alexandra-sjoberg-clear-on.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p>Estamos muy contentos de que P\u00e5gen haya aprovechado el potencial de Qualifio para crear originales campa\u00f1as interactivas que recopilan valiosos datos de los consumidores y, al mismo tiempo, hacen un excelente uso de nuestros cupones. En el panorama actual de consumo, donde los compradores son cada vez m\u00e1s sensibles a los precios, es cada vez m\u00e1s importante ofrecer a los consumidores ofertas digitales relevantes y personalizadas que impulsen las ventas en las tiendas y aumenten el compromiso con la marca.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Alexandra Sj\u00f6berg<\/span> <cite>Digital Project Manager @ ClearOn<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gifflar\u2019s puzzle campaign: from engagement to data collection<\/h2>\n\n\n\n<p>P\u00e5gen utiliz\u00f3 la plataforma Qualifio durante las vacaciones escolares de invierno para activar su marca Gifflar en toda la regi\u00f3n n\u00f3rdica. Pudieron crear campa\u00f1as en todos sus mercados y en distintos idiomas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries.png\" alt=\"pagen-countries\" class=\"wp-image-39238\" width=\"585\" height=\"193\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries-300x99.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries-768x253.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p>Se sortearon premios incre\u00edbles, como portaequipajes para el techo de los coches, acogedores cojines Gifflar y cupones para muestras digitales. La campa\u00f1a se comunic\u00f3 tanto en las tiendas como en los envases, para darle la mayor difusi\u00f3n posible, y tambi\u00e9n se complement\u00f3 con publicidad en las redes sociales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-es.png\" alt=\"pagen-shops-es\" class=\"wp-image-39289\" width=\"585\" height=\"338\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-es.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-es-300x173.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-es-768x443.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p>El formato elegido para esta campa\u00f1a en concreto fue el puzzle, que retaba a los participantes a reconstruir una imagen en el menor tiempo posible. El juego pod\u00eda repetirse varias veces, de modo que los concursantes pod\u00edan mejorar su puntuaci\u00f3n y figurar en la clasificaci\u00f3n de los 50 mejores. Posteriormente, una vez finalizada la campa\u00f1a, se sortearon los ganadores de esta lista.<\/p>\n\n\n\n<p>Para conseguir una gran difusi\u00f3n org\u00e1nica, la marca anim\u00f3 a la gente a compartir el juego y sus resultados en las redes sociales, ya que tambi\u00e9n pod\u00edan competir por un premio extra. La campa\u00f1a recibi\u00f3 un impulso adicional con sorteos diarios de cupones digitales, para obtener bolsas gratuitas de Gifflar que se pod\u00edan recoger en la tienda. Esto impuls\u00f3 las compras de prueba del producto y un aumento del tr\u00e1fico en las tiendas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"318\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-gifflar-puzzle-2.png\" alt=\"pagen-gifflar-puzzle-2\" class=\"wp-image-39264\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-gifflar-puzzle-2.png 473w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-gifflar-puzzle-2-300x202.png 300w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p>En total, 700 personas compartieron la campa\u00f1a, lo que supuso unas 140.000 visitas, adem\u00e1s de la publicidad realizada por P\u00e5gen. En Suecia, la marca consigui\u00f3:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-es.png\" alt=\"pagen-numbers-es\" class=\"wp-image-39273\" width=\"585\" height=\"193\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-es.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-es-300x99.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-es-768x253.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p>Estamos muy contentos con los resultados de esta campa\u00f1a y valoramos especialmente el hecho de poder seguir estos resultados y el rendimiento de la campa\u00f1a en tiempo real con Qualifio. Podemos analizar cifras como los jugadores \u00fanicos y las participaciones, lo que nos permite seguir desarrollando nuestra estrategia digital.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Lidija Baljak<\/span> <cite>Senior Trade Marketing Manager @ P\u00e5gen<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<p>Con Qualifio, P\u00e5gen est\u00e1 recopilando valiosos <a href=\"https:\/\/qualifio.com\/es\/blog\/que-son-los-zero-party-data\/\">zero-party data<\/a> y first-party data que pueden ser aprovechados para fines de personalizaci\u00f3n, pero tambi\u00e9n para el desarrollo de productos. Datos a los que ya han dado prioridad en su estrategia de marketing digital.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p>Las campa\u00f1as interactivas creadas con Qualifio nos permiten recopilar zero-party data y first-party data de nuestros consumidores para poder enviarles despu\u00e9s ofertas personalizadas, desarrollar nuestros productos y lanzar campa\u00f1as de medios m\u00e1s eficaces.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Lidija Baljak<\/span> <cite>Senior Trade Marketing Manager @ P\u00e5gen<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfDeseas descubrir c\u00f3mo otras marcas de gran consumo utilizan Qualifio para crear impresionantes campa\u00f1as de engagement y recopilaci\u00f3n de datos? Echa un vistazo a los<a href=\"https:\/\/qualifio.com\/es\/casos-de-exito\/\"> casos de \u00e9xito de Clarins, Swinkels o L&#8217;Or\u00e9al<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/qualifio.com\/es\/casos-de-exito\/\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"257\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples.png\" alt=\"cases-examples\" class=\"wp-image-39254\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples-300x99.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples-768x253.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Conectando el mundo digital y f\u00edsico gracias al marketing interactivo y los cupones El caso \u00e9xito de P\u00e5gen con Qualifio y ClearOn P\u00e5gen es la panader\u00eda l\u00edder de Suecia. Esta empresa familiar elabora m\u00e1s de 60 productos diferentes que se pueden encontrar en todos los supermercados suecos, pero tambi\u00e9n en Dinamarca, Noruega, Finlandia y Alemania. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":39220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-39294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P\u00e5gen, Qualifio y ClearOn: el combo perfecto para &quot;phygital&quot;<\/title>\n<meta name=\"description\" content=\"Conectando el mundo digital y f\u00edsico gracias al marketing interactivo y los cupones: el caso \u00e9xito de P\u00e5gen con Qualifio y ClearOn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/pagen-qualifio-y-clearon-el-combo-perfecto-para-phygital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e5gen, Qualifio y ClearOn: el combo perfecto para &quot;phygital&quot;\" \/>\n<meta property=\"og:description\" content=\"Conectando el mundo digital y f\u00edsico gracias al marketing interactivo y los cupones: el caso \u00e9xito de P\u00e5gen con Qualifio y ClearOn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/pagen-qualifio-y-clearon-el-combo-perfecto-para-phygital\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T11:56:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-02T13:19:56+00:00\" \/>\n<meta property=\"og:image\" 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