{"id":32632,"date":"2022-08-01T12:13:16","date_gmt":"2022-08-01T10:13:16","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=32632"},"modified":"2026-02-18T12:07:12","modified_gmt":"2026-02-18T11:07:12","slug":"comunicacion-permanente-personalizacion-estrategia-digital-lolaliza","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/comunicacion-permanente-personalizacion-estrategia-digital-lolaliza\/","title":{"rendered":"Comunicaci\u00f3n permanente y personalizaci\u00f3n: la estrategia digital de LolaLiza"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"a-personalised-customer-journey-based-on-data\">Un customer journey personalizado y basado en datos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro e-book titulado \u201c<a href=\"https:\/\/qualifio.com\/es\/blog\/fashion-ecommerce-6-razones-para-incorporar-el-marketing-interactivo-a-tu-estrategia-digital\/\">Fashion Ecommerce: 6 razones para integrar el marketing interactivo a tu estrategia digital,<\/a>\u201d&nbsp; habl\u00e1bamos de marcas como LolaLiza, <a href=\"https:\/\/qualifio.com\/es\/blog\/interaccion-captacion-y-conocimiento-de-los-clientes-la-estrategia-digital-de-le-slip-francais\/\">Le Slip Fran\u00e7ais<\/a> o el grupo Hanes que, con el objetivo de atraer la atenci\u00f3n de sus consumidores e interactuar con ellos, han dejado atr\u00e1s los contenidos est\u00e1ticos en favor de experiencias m\u00e1s interactivas y personalizadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pues bien, en este caso de \u00e9xito, hablamos con <a href=\"https:\/\/www.linkedin.com\/in\/coralie-debrichy-02666436?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAeSaR4BLJrnOsf0TI0nKDmVEJZ0FYqfCtw&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BlBihhDpbTxOgzl90HUwSSQ%3D%3D\">Coralie Debrichy<\/a>, coordinadora de CRM de LolaLiza, para saber m\u00e1s sobre su estrategia digital y c\u00f3mo la marca utiliza el contenido interactivo. Desde 2020 el equipo de CRM utiliza <a href=\"https:\/\/qualifio.com\/es\/engage\/\">Qualifio Engage<\/a> para alcanzar cinco objetivos diferentes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captar nuevos usuarios (nota del editor: prospects o clientes en el CRM de LolaLiza)<\/li>\n\n\n\n<li>Llegar a un p\u00fablico m\u00e1s joven<\/li>\n\n\n\n<li>Recopilar <a href=\"https:\/\/qualifio.com\/es\/blog\/que-son-los-zero-party-data\/\">first &amp; zero-party data<\/a><\/li>\n\n\n\n<li>Aumentar su notoriedad y visibilidad&nbsp;<\/li>\n\n\n\n<li>Personalizar sus contenidos<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIntentamos hacer campa\u00f1as fuera de lo com\u00fan y comunicarnos al m\u00e1ximo con nuestro p\u00fablico objetivo, ya sea en nuestras redes sociales o a trav\u00e9s de nuestra newsletter. Los juegos creados con Qualifio cada mes nos ayudan en este proceso.\u201d<br><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/07\/coralie-for-quote-png.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37986 size-full\" style=\"margin: 15px auto;\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/07\/coralie-for-quote-png.png\" alt=\"coralie-for-quote-png\" width=\"161\" height=\"137\"><\/a><br><a href=\"https:\/\/www.linkedin.com\/in\/coralie-debrichy-02666436?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAeSaR4BLJrnOsf0TI0nKDmVEJZ0FYqfCtw&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BlBihhDpbTxOgzl90HUwSSQ%3D%3D\" target=\"_blank\" rel=\"noopener\">Coralie Debrichy<\/a>, <span style=\"font-weight: 400;\">coordinadora de CRM<\/span> @ LolaLiza<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Para cada uno de estos objetivos, LolaLiza ha puesto en marcha acciones espec\u00edficas y una estrategia en la que la interactividad juega un papel fundamental. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sigue leyendo este caso de \u00e9xito&nbsp;para saber m\u00e1s \u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div id=\"form\" class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147199682.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"3b7c8ee9-63a9-46c0-b0d7-52a300e56c15\" data-portal-id=\"147199682\"><\/div>\n<\/div>\n<\/div>\n\n\n<p><!-- \/wp:post-content -->\n<\/p>\n<p><!-- \/wp:group --><\/p>","protected":false},"excerpt":{"rendered":"<p>Un customer journey personalizado y basado en datos En nuestro e-book titulado \u201cFashion Ecommerce: 6 razones para integrar el marketing interactivo a tu estrategia digital,\u201d&nbsp; habl\u00e1bamos de marcas como LolaLiza, Le Slip Fran\u00e7ais o el grupo Hanes que, con el objetivo de atraer la atenci\u00f3n de sus consumidores e interactuar con ellos, han dejado atr\u00e1s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-32632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LolaLiza: comunicaci\u00f3n permanente y personalizaci\u00f3n<\/title>\n<meta name=\"description\" content=\"LolaLiza ha puesto en marcha acciones espec\u00edficas y una estrategia en la que la interactividad juega un papel fundamental.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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