{"id":31168,"date":"2022-05-20T16:33:32","date_gmt":"2022-05-20T14:33:32","guid":{"rendered":"https:\/\/qualifio.com\/blog\/mr-wonderful-positividad-interactividad-generar-trafico-aumentar-base-datos\/"},"modified":"2026-02-09T17:31:22","modified_gmt":"2026-02-09T16:31:22","slug":"mr-wonderful-positividad-interactividad-generar-trafico-aumentar-base-datos","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/mr-wonderful-positividad-interactividad-generar-trafico-aumentar-base-datos\/","title":{"rendered":"Mr. Wonderful: positividad e interactividad para generar tr\u00e1fico y aumentar su base de datos"},"content":{"rendered":"\n
\n
Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n

Una estrategia de marketing centrada en la personalizaci\u00f3n y el compromiso continuo con su comunidad<\/h2>\n\n\n\n

Sus alegres y coloridos dise\u00f1os son virales en redes sociales y un cl\u00e1sico nuestras casas a trav\u00e9s de productos que van desde tazas hasta agendas, cuadernos y velas, todos ellos con mensajes positivos y geniales. As\u00ed es Mr. Wonderful<\/a>. Una marca que, desde 2011, crea y vende productos con mensajes que propagan felicidad y alegr\u00eda all\u00ed donde van. Lo que comenz\u00f3 como una tienda online creada por un matrimonio de dise\u00f1adores gr\u00e1ficos, es hoy una empresa que conquista el mundo con m\u00e1s de 3.850 puntos de venta<\/strong> y, desde 2019, con m\u00e1s de 50 tiendas propias en distintos pa\u00edses que promueven la historia y los valores de la marca.<\/p>\n\n\n\n

\"mr-wonderful-campaigns-examples\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Para Mr. Wonderful, las redes sociales (Instagram, Facebook, Twitter, Pinterest y TikTok) representan su principal forma de conectar con su comunidad de dos millones de personas<\/strong> y compartir su forma de vida positiva y alegre. Para acercarse a esta comunidad y construir relaciones significativas, la marca decidi\u00f3 empezar a integrar contenidos interactivos y juegos en su plan de marketing digital. Este movimiento estrat\u00e9gico ha permitido a la empresa no s\u00f3lo involucrar a sus seguidores, sino tambi\u00e9n aumentar el tr\u00e1fico de su sitio web y hacer crecer su base de datos<\/strong> mediante la recopilaci\u00f3n de first-party data<\/a>.<\/p>\n\n\n\n

\n

\u201cVemos inmediatamente el impacto en nuestro tr\u00e1fico cuando lanzamos una acci\u00f3n con Qualifio, llegando a aumentar hasta un 50%. Y vemos la misma tendencia con nuestra newsletter. Nuestro porcentaje de clics en los env\u00edos, incluyendo las campa\u00f1as de Qualifio, ronda el 20%, en comparaci\u00f3n con el 4% habitual.\u201d
\"mr-wonderful-oriol-for-quote\"<\/a>
Oriol Ristol<\/a>, Jefe de Marketing Digital @ Mr. Wonderful<\/p>\n<\/blockquote>\n\n\n\n

Hemos reunido a Oriol Ristol, responsable de marketing digital de Mr. Wonderful, y a Antonio Molina Cubero, CMO de Qualifio, para hablar del approach de Mr Wonderful, del valor a\u00f1adido de la interactividad y la recogida de datos<\/strong> a la hora de crear aut\u00e9nticos v\u00ednculos con la comunidad (especialmente en un mundo cookieless<\/a>).<\/p>\n\n\n\n

Aqu\u00ed est\u00e1 el resultado, \u00a1disfr\u00fatalo! \u2b07\ufe0f<\/p>\n\n\n\n

\n
Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Una estrategia de marketing centrada en la personalizaci\u00f3n y el compromiso continuo con su comunidad Sus alegres y coloridos dise\u00f1os son virales en redes sociales y un cl\u00e1sico nuestras casas a trav\u00e9s de productos que van desde tazas hasta agendas, cuadernos y velas, todos ellos con mensajes positivos y geniales. As\u00ed es Mr. Wonderful. Una […]<\/p>\n","protected":false},"author":3,"featured_media":31169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-31168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"\nMr. Wonderful: interactividad para recopilaci\u00f3n de datos<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito Mr. Wonderful: aumentar el tr\u00e1fico de su sitio web y hacer crecer su base de datos mediante la recopilaci\u00f3n de first-party data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/mr-wonderful-positividad-interactividad-generar-trafico-aumentar-base-datos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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