{"id":31018,"date":"2022-03-25T11:38:39","date_gmt":"2022-03-25T10:38:39","guid":{"rendered":"https:\/\/qualifio.com\/blog\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\/"},"modified":"2025-08-11T11:57:48","modified_gmt":"2025-08-11T09:57:48","slug":"la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\/","title":{"rendered":"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-el-caso-de-exito-del-diario-frances-la-provence\"><span style=\"color: #fba026;\">El caso de \u00e9xito del diario franc\u00e9s La Provence<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creado en 1997 en Marsella, <a href=\"https:\/\/www.laprovence.com\/\" target=\"_blank\" rel=\"noopener\">La Provence<\/a> distribuye cada d\u00eda su peri\u00f3dico a una audiencia de m\u00e1s de 513.000 lectores y cuenta con una comunidad de m\u00e1s de un mill\u00f3n de fans en Facebook y Twitter. Una comunidad que el diario se encarga de animar, conectar y fidelizar, tanto f\u00edsica como digitalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la mirada puesta en esta tarea, el peri\u00f3dico implementa desde 2019 una estrategia digital basada en el contenido interactivo. Hablamos con Am\u00e9lie Cerceau, Head of Digital Projectdel grupo, y Mathieu Cochelin, Digital Director en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te resumimos nuestra charla con La Provence en esta <strong>infograf\u00eda<\/strong> \u2b07<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/03\/user_case_la_provence_es-249x1024.webp\" alt=\"user_case_la_provence_ES\" class=\"wp-image-55308\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/03\/user_case_la_provence_es-249x1024.webp 249w, https:\/\/qualifio.com\/wp-content\/uploads\/2022\/03\/user_case_la_provence_es-73x300.webp 73w, https:\/\/qualifio.com\/wp-content\/uploads\/2022\/03\/user_case_la_provence_es-373x1536.webp 373w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Provence no es el \u00fanico medio de comunicaci\u00f3n que ha optado por el contenido interactivo como modelo para relacionarse y monetizar su audiencia. <a href=\"https:\/\/qualifio.com\/blog\/es\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\/\">NGroup<\/a>, <a href=\"https:\/\/qualifio.com\/blog\/es\/nuevos-suscriptores-de-pagos-bonnier-publications\/\">Bonnier<\/a>, <a href=\"https:\/\/qualifio.com\/blog\/es\/vocento-genera-usuarios-registrados\/\">Vocento<\/a> o RTL tambi\u00e9n han decidido aportar m\u00e1s interactividad a sus contenidos para desarrollar una verdadera comunidad y aprender m\u00e1s sobre audiencias. Descubre todas estas historias <a href=\"https:\/\/qualifio.com\/es\/casos-de-exito\/\">en nuestra secci\u00f3n dedicada a casos de \u00e9xito<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"842\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/la-provence-caso-de-exito.webp\" alt=\"la-provence-caso-de-exito\" class=\"wp-image-63546\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/la-provence-caso-de-exito.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/la-provence-caso-de-exito-278x300.webp 278w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/la-provence-caso-de-exito-768x829.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El caso de \u00e9xito del diario franc\u00e9s La Provence Creado en 1997 en Marsella, La Provence distribuye cada d\u00eda su peri\u00f3dico a una audiencia de m\u00e1s de 513.000 lectores y cuenta con una comunidad de m\u00e1s de un mill\u00f3n de fans en Facebook y Twitter. Una comunidad que el diario se encarga de animar, conectar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-31018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio<\/title>\n<meta name=\"description\" content=\"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad\" \/>\n<meta property=\"og:description\" content=\"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T10:38:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T09:57:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner_social_la_provence-2.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad\",\"datePublished\":\"2022-03-25T10:38:39+00:00\",\"dateModified\":\"2025-08-11T09:57:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\\\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_la_provence-2.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\\\/\",\"name\":\"El caso de \u00e9xito del diario franc\u00e9s La Provence - 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