{"id":30808,"date":"2022-01-21T13:02:05","date_gmt":"2022-01-21T12:02:05","guid":{"rendered":"https:\/\/qualifio.com\/blog\/coop-supermercados-atraer-trafico-online-construir-comunidad\/"},"modified":"2026-02-16T10:28:14","modified_gmt":"2026-02-16T09:28:14","slug":"coop-supermercados-atraer-trafico-online-construir-comunidad","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/coop-supermercados-atraer-trafico-online-construir-comunidad\/","title":{"rendered":"C\u00f3mo una cadena de supermercados utiliza Qualifio para atraer tr\u00e1fico online y construir su comunidad"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2022%20-%20Coop%20case\/user_case_coop_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-caso-de-exito-de-coop\">El caso de \u00e9xito de Coop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los supermercados y retailers tradicionales encaran numerosos retos a la hora de plantearse una estrategia digital. El desaf\u00edo es tratar de mantener una relaci\u00f3n cercana con sus consumidores tradicionales al mismo tiempo que se adaptan a los cambios constantes en las preferencias de las nuevas audiencias. En este contexto, las cadenas de supermercados tratan de incrementar su presencia digital y cerrar la brecha que existe entre el on y el off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bajo esta premisa, hablamos con Leanne De Jong, coordinadora de contenidos en <a href=\"https:\/\/www.coop.nl\/\" target=\"_blank\" rel=\"noopener\">Coop Supermarkten<\/a>. Coop es uno de los supermercados m\u00e1s importantes en los Pa\u00edses Bajos, con un 3.7% de market share en un mercado muy granulado y alrededor de 300 tiendas f\u00edsicas. Durante m\u00e1s de cuatro a\u00f1os, esta cadena ha estado adoptando una estrategia omnicanal para activar sus clientes actuales y atraer nuevos segmentos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"258\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/coop-supermercados.webp\" alt=\"coop-supermercados\" class=\"wp-image-73122\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/coop-supermercados.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/coop-supermercados-300x99.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/coop-supermercados-768x254.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Habiendo incrementado su presencia online, Coop quiere unir el on y el off, ofreciendo a sus clientes una experiencia de compra online interesante al mismo tiempo que <strong>crea una comunidad aut\u00e9ntica en torno a su marca<\/strong>. La cadena holandesa planea conseguir esto utilizando los formatos interactivos de Qualifio para contar historias y recolectar datos, especialmente opt-ins para su newsletter. Profundicemos en la estrategia de Coop y veamos c\u00f3mo ha integrado el marketing interactivo y la <a href=\"https:\/\/qualifio.com\/es\/blog\/datos-first-party\/\">recopilaci\u00f3n de first party data<\/a> en su estrategia digital.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2022%20-%20Coop%20case\/user_case_coop_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El caso de \u00e9xito de Coop Los supermercados y retailers tradicionales encaran numerosos retos a la hora de plantearse una estrategia digital. El desaf\u00edo es tratar de mantener una relaci\u00f3n cercana con sus consumidores tradicionales al mismo tiempo que se adaptan a los cambios constantes en las preferencias de las nuevas audiencias. En este contexto, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-30808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coop: Atrae tr\u00e1fico y construye comunidad con Qualifio<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo, ver\u00e1s c\u00f3mo Coop ha integrado el marketing interactivo y la recopilaci\u00f3n de first party data en su estrategia digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/coop-supermercados-atraer-trafico-online-construir-comunidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo una cadena de supermercados utiliza Qualifio para atraer tr\u00e1fico online y construir su comunidad\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo, ver\u00e1s c\u00f3mo Coop ha integrado el marketing interactivo y la recopilaci\u00f3n de first party data en su estrategia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/coop-supermercados-atraer-trafico-online-construir-comunidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T12:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T09:28:14+00:00\" \/>\n<meta property=\"og:image\" 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