{"id":30288,"date":"2021-06-30T09:40:27","date_gmt":"2021-06-30T07:40:27","guid":{"rendered":"https:\/\/qualifio.com\/blog\/campanas-favoritas-marketing-interactivo-junio\/"},"modified":"2025-12-16T16:54:18","modified_gmt":"2025-12-16T15:54:18","slug":"campanas-favoritas-marketing-interactivo-junio","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/campanas-favoritas-marketing-interactivo-junio\/","title":{"rendered":"Nuestras campa\u00f1as favoritas de marketing interactivo de junio"},"content":{"rendered":"\n<p>El mes pasado, cinco grandes marcas crearon divertidas campa\u00f1as interactivas de marketing para generar engagement con su audiencia y atraer nuevos clientes. Este es el caso de Disneyland Paris y VUE Cinemas, que celebraron su reapertura. Por su parte la Federaci\u00f3n Francesa de F\u00fatbol convoc\u00f3 a sus fans para vivir el Campeonato Europeo de f\u00fatbol. \u00a1Echa un vistazo a estas inspiradoras campa\u00f1as de marketing!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-la-campana-orgulloso-de-ser-azul-de-la-fff\">1. La campa\u00f1a \u00abOrgulloso de ser azul\u201d de la FFF<\/h2>\n\n\n\n<p>Para celebrar el inicio del Campeonato Europeo de f\u00fatbol, la <a href=\"https:\/\/www.fff.fr\/\" target=\"_blank\" rel=\"noopener\">Federaci\u00f3n Francesa de F\u00fatbol<\/a> cre\u00f3 una ingeniosa campa\u00f1a para generar engagement con todos sus aficionados a trav\u00e9s de varios juegos interactivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/catcher\/\">catcher<\/a>, en el que los participantes deb\u00edan atrapar los objetos adecuados (balones, botas de f\u00fatbol) y evitar las tarjetas que ca\u00edan, obtener la mayor puntuaci\u00f3n y ganar 2 entradas para el pr\u00f3ximo partido de la selecci\u00f3n francesa en casa.<\/li>\n\n\n\n<li>Un <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/trile\/\">trile<\/a> personalizado en el que los participantes deb\u00edan adivinar detr\u00e1s de qu\u00e9 taquilla se encontraba la camiseta de la selecci\u00f3n francesa.<\/li>\n\n\n\n<li>Una <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/prediccion\/\">predicci\u00f3n<\/a> que invitaba a los participantes a encontrar el resultado exacto de todos los partidos de la selecci\u00f3n francesa.<\/li>\n<\/ul>\n\n\n\n<p>La FFF cre\u00f3 un sitio web espec\u00edfico para el evento, <a href=\"https:\/\/www.fff.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">fiersdetrebleus.fr<\/a>, que reun\u00eda todos los juegos interactivos para ofrecer una experiencia a los aficionados durante toda la competici\u00f3n. La campa\u00f1a fue un \u00e9xito, con m\u00e1s de 330.000 partidos jugados desde su lanzamiento.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-589x1024.webp\" alt=\"Fiers-d-etre-bleus\" class=\"wp-image-60242\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-589x1024.webp 589w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-173x300.webp 173w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-768x1335.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus.webp 780w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-el-concurso-ratp-amp-disneyland-paris\">2. El concurso RATP &amp; Disneyland Paris<\/h2>\n\n\n\n<p>La empresa francesa de transporte p\u00fablico <a href=\"https:\/\/www.ratp.fr\/\" target=\"_blank\" rel=\"noopener\">RATP<\/a> en asociaci\u00f3n con <a href=\"https:\/\/www.disneylandparis.com\/es-es\/?country=es\" target=\"_blank\" rel=\"noopener\">Disneyland Paris<\/a>, cre\u00f3 un concurso para celebrar la reapertura del parque de atracciones. Los usuarios de la red de transportes ten\u00edan que rellenar un <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/formulario-de-registro\/\">formulario de registro<\/a> para participar en el gran concurso donde pod\u00edan ganar entradas para Disneyland Par\u00eds.<\/p>\n\n\n\n<p>La campa\u00f1a tuvo una fuerte difusi\u00f3n, ya que las personas pod\u00edan participar a trav\u00e9s de la p\u00e1gina web de la RATP, sus redes sociales y\/o escaneando un c\u00f3digo QR expuesto en todas las estaciones. Para aumentar el tr\u00e1fico y generar engagement con sus usuarios, la RATP permit\u00eda jugar una vez al d\u00eda a los participantes, si quer\u00edan tener otra oportunidad, ten\u00edan que volver a sus canales al d\u00eda siguiente, as\u00ed hasta el fin de la campa\u00f1a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01.webp\" alt=\"ratp-disneyland-paris-2021-01\" class=\"wp-image-66990\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01-300x169.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01-768x432.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-el-swiper-de-cosmetica-de-respire\">3. El swiper de cosm\u00e9tica de Respire<\/h2>\n\n\n\n<p>La marca de cosm\u00e9tica natural <a href=\"https:\/\/www.respire.co\/\" target=\"_blank\" rel=\"noopener\">Respire<\/a> lanz\u00f3 un original <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/swiper\/\">swiper<\/a> para promocionar sus productos veganos y ecol\u00f3gicos. Este formato interactivo requiere que los participantes \u00abdeslicen\u00bb hacia la izquierda o hacia la derecha si les gusta o no el producto. Al final del juego les ense\u00f1aban a los participantes un producto que se ajustaba a sus preferencias.<\/p>\n\n\n\n<p>Con esta campa\u00f1a, Respire consigui\u00f3 aumentar el nivel de engagement con su audiencia y recopilar valiosos datos sobre sus preferencias, que posteriormente usar\u00edan para personalizar sus comunicaciones.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-761x1024.webp\" alt=\"Swiper-interactive-marketing-respire\" class=\"wp-image-66327\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-761x1024.webp 761w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-223x300.webp 223w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-768x1033.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire.webp 780w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-el-test-de-personalidad-culinario-de-nestle\">4. El test de personalidad culinario de Nestl\u00e9<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.recetasnestle.com.ec\/\" target=\"_blank\" rel=\"noopener\">Recetas Nestl\u00e9<\/a> cre\u00f3 una original y colorida campa\u00f1a para promocionar su marca de condimentos <a href=\"https:\/\/www.nestlecocina.es\/cocina-con\/maggi\" target=\"_blank\" rel=\"noopener\">Maggi<\/a>. Lanzaron un <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/test-de-personalidad\/\">test de personalidad<\/a> con tres preguntas relacionadas con las preferencias culinarias de los participantes. En funci\u00f3n de sus respuestas, se les ense\u00f1aba el perfil gastron\u00f3mico que mejor se ajustaba a sus h\u00e1bitos alimenticios.<\/p>\n\n\n\n<p>En la pantalla de salida, un CTA redirig\u00eda a los participantes al sitio web de Recetas Nestl\u00e9, donde podr\u00edan encontrar diferentes recetas relacionadas con su comida favorita. Esta campa\u00f1a interactiva es brillante, ya que ayuda a segmentar a su audiencia en funci\u00f3n de sus preferencias al mismo tiempo que dar a conocer los productos Maggi a trav\u00e9s de recetas basadas en los gustos de los participantes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"763\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test.webp\" alt=\"Nestl\u00e9 personality test\" class=\"wp-image-61686\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test-300x293.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test-768x751.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-el-escape-de-vue-cinemas\">5. El escape de VUE Cinemas<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vuecinemas.nl\/#filmposters\" target=\"_blank\" rel=\"noopener\">VUE Cinemas<\/a> cre\u00f3 un divertido escape room para captar la atenci\u00f3n de su p\u00fablico. Para ello, utilizaron la funci\u00f3n de preguntas con verificaci\u00f3n instant\u00e1nea, la cual valida las respuestas de los participantes al instante. Para hacer el juego m\u00e1s entretenido y desafiante, VUE Cinemas a\u00f1adi\u00f3 un cron\u00f3metro con cuenta atr\u00e1s. Un formato ideal para entretener y desafiar a su p\u00fablico, ya que los participantes deb\u00edan completar los diferentes minijuegos antes de que el tiempo terminara si quer\u00edan ganar el premio.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1000\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue.webp\" alt=\"VUE\" class=\"wp-image-59607\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue-234x300.webp 234w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue-768x985.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u00bfNecesitas inspiraci\u00f3n para tu marketing de verano?<br><\/strong>\u00a1Descubre nuestras <a href=\"https:\/\/qualifio.com\/blog\/es\/15-ideas-campanas-marketing-verano\/\">15 ideas de campa\u00f1as de marketing<\/a>!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/qualifio.com\/blog\/es\/15-ideas-campanas-marketing-verano\/\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/banner_blog_summer_2021-3-450x235.png\" alt=\"banner_blog_summer_2021\" class=\"wp-image-35127\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u00bfQuieres inspirarte con otras originales campa\u00f1as de marketing interactivo?<\/strong><br>Echa un vistazo a&nbsp;<a href=\"https:\/\/qualifio.com\/blog\/es\/campanas-favoritas-marketing-interactivo-mayo\/\">nuestras campa\u00f1as de marketing favoritas de mayo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mes pasado, cinco grandes marcas crearon divertidas campa\u00f1as interactivas de marketing para generar engagement con su audiencia y atraer nuevos clientes. Este es el caso de Disneyland Paris y VUE Cinemas, que celebraron su reapertura. Por su parte la Federaci\u00f3n Francesa de F\u00fatbol convoc\u00f3 a sus fans para vivir el Campeonato Europeo de f\u00fatbol. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":30289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-30288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nuestras campa\u00f1as favoritas de marketing interactivo de junio<\/title>\n<meta name=\"description\" content=\"Descubre las campa\u00f1as de marketing interactivo m\u00e1s llamativas de junio e insp\u00edrate para tu estrategia de recopilaci\u00f3n de first-party data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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