{"id":30263,"date":"2021-06-18T10:48:14","date_gmt":"2021-06-18T08:48:14","guid":{"rendered":"https:\/\/qualifio.com\/blog\/gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc\/"},"modified":"2026-02-09T17:58:04","modified_gmt":"2026-02-09T16:58:04","slug":"gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc\/","title":{"rendered":"La gamificaci\u00f3n como herramienta para interactuar con los hinchas: el caso de Lille OSC (LOSC)"},"content":{"rendered":"\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"wp-block-paragraph\">Este a\u00f1o el equipo de <a href=\"https:\/\/www.losc.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lille, LOSC<\/a>, se ha coronado campe\u00f3n de la Ligue 1. Adem\u00e1s del \u00e9xito deportivo, el equipo del norte de de Francia tambi\u00e9n ha demostrado durante esta temporada una estrategia digital digna de campeonato. Para celebrar ambos logros, hemos creado este caso de \u00e9xito para mostrar como el LOSC tiene un equipo ganador m\u00e1s all\u00e1 del terreno del juego.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2021%20-%20LOSC%20case\/user_case_losc_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que muchos sectores, el mundo del f\u00fatbol tambi\u00e9n ha sufrido las consecuencias de la crisis sanitaria. Con el cierre de los estadios y la interrupci\u00f3n de los campeonatos internacionales, ha resultado a\u00fan m\u00e1s dif\u00edcil mantener la relaci\u00f3n entre los clubes y sus seguidores. Los patrocinadores tampoco lo han tenido f\u00e1cil, perdiendo gran parte de su visibilidad. En este contexto, los clubes de f\u00fatbol han tenido que adaptarse y ser creativos para reforzar su presencia online y en las redes sociales. Desde los concursos a los quizzes y otros minijuegos, hay un amplio abanico de iniciativas digitales que los clubes tienen a su disposici\u00f3n. En estas l\u00edneas podr\u00e1s encontrar la estrategia digital del campe\u00f3n franc\u00e9s, Lille Olympique Sporting Club o LOSC como se le conoce actualmente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc-1.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc-1.png\" alt=\"gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc-1\" class=\"wp-image-35189\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que las relaciones con sus seguidores no se vieran afectadas, el LOSC, equipo de f\u00fatbol del norte de Francia con sede en Lille, ha intensificado su presencia y sus interacciones online en parte gracias a la plataforma de Qualifio. El club utiliza <a href=\"https:\/\/qualifio.com\/product\/campaign-formats\/\">los formatos interactivos de Qualifio<\/a> desde julio de 2019 para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interactuar con su comunidad de seguidores.<\/li>\n\n\n\n<li>Estrechar lazos con sus hinchas y reforzar el sentimiento de pertenencia al club.<\/li>\n\n\n\n<li>Captar nuevos seguidores y aumentar las suscripciones a su newsletter.<\/li>\n\n\n\n<li>Incrementar la visibilidad digital de sus partners.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>En este caso de \u00e9xito descubrir\u00e1s c\u00f3mo el LOSC ha utilizado juegos y campa\u00f1as interactivas a lo largo del a\u00f1o para alcanzar sus objetivos de marketing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2021%20-%20LOSC%20case\/user_case_losc_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Al igual que muchos sectores, el mundo del f\u00fatbol tambi\u00e9n ha sufrido las consecuencias de la crisis sanitaria. Con el cierre de los estadios y la interrupci\u00f3n de los campeonatos internacionales, ha resultado a\u00fan m\u00e1s dif\u00edcil mantener la relaci\u00f3n entre los clubes y sus seguidores. Los patrocinadores tampoco lo han tenido f\u00e1cil, perdiendo gran parte [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-30263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La gamificaci\u00f3n como herramienta para interactuar con los hinchas<\/title>\n<meta name=\"description\" content=\"En este caso de \u00e9xito descubrir\u00e1s c\u00f3mo el Lille OSC ha utilizado campa\u00f1as interactivas para alcanzar sus objetivos de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gamificaci\u00f3n como herramienta para interactuar con los hinchas: el caso de Lille OSC (LOSC)\" \/>\n<meta property=\"og:description\" content=\"En este caso de \u00e9xito descubrir\u00e1s c\u00f3mo el Lille OSC ha utilizado campa\u00f1as interactivas para alcanzar sus objetivos de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/gamificacion-herramienta-interactuar-hinchas-caso-lille-osc-losc\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T08:48:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T16:58:04+00:00\" \/>\n<meta property=\"og:image\" 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