{"id":29953,"date":"2021-02-19T10:19:42","date_gmt":"2021-02-19T09:19:42","guid":{"rendered":"https:\/\/qualifio.com\/blog\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\/"},"modified":"2026-02-16T10:46:20","modified_gmt":"2026-02-16T09:46:20","slug":"contenido-interactivo-generar-trafico-segmentar-datos-ngroup","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\/","title":{"rendered":"El contenido interactivo como palanca para generar tr\u00e1fico y segmentar datos : el caso de \u00e9xito de NGroup"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2021%20-%20NGroup%20case\/user_case_ngroup_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ngroup.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">NGroup<\/a> es el grupo de medios de comunicaci\u00f3n Belga que re\u00fane a las cadenas de radio de habla francesa Nostalgie, NRJ y Ch\u00e9rie.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/nostalgie-nrj-cherie-ngroup-caso-de-exito.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/nostalgie-nrj-cherie-ngroup-caso-de-exito.png\" alt=\"nostalgie-nrj-cherie-ngroup-caso-de-exito\" class=\"wp-image-34155\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>NGroup nace en 1987 con el prop\u00f3sito de entretener e informar a la B\u00e9lgica franc\u00f3fona. 34 a\u00f1os m\u00e1s tarde, sus 5 emisoras de radio llegan a 930.000 oyentes todos los d\u00edas. En 2012, NGroup fue uno de los primeros grupos de medios de comunicaci\u00f3n en usar Qualifio, junto con estos otros reconocidos medios <a href=\"https:\/\/qualifio.com\/blog\/es\/formatos-interactivos-medios-europeos\/\">Rossel, RTL y Roularta<\/a>.<\/p>\n\n\n\n<p>La idea de NGroup de iniciar en lo digital, surge cuando detectan la necesidad de construir relaciones duraderas y significativas con su creciente audiencia. El deseo de sorprender a su audiencia los llev\u00f3 a diversificar el tipo de contenido que presentaban, lo que decant\u00f3 en el uso recurrente del contenido interactivo, contenido que hoy por hoy es muy relevante tanto para el grupo como para su audiencia.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/caso-de-exito-ngroup-kim-beyns-coo.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/caso-de-exito-ngroup-kim-beyns-coo.png\" alt=\"caso-de-exito-ngroup-kim-beyns-coo\" class=\"wp-image-34157\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Seg\u00fan Solenn Bouw, responsable de digital en NGroup, durante ocho a\u00f1os, Qualifio fue una de las herramientas que les permiti\u00f3 alcanzar dos objetivos esenciales para el medio:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Generaci\u00f3n de tr\u00e1fico<\/strong> y aumento del n\u00famero de p\u00e1ginas vistas en su sitio web;<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3n de datos de usuarios<\/strong> y crecimiento de su base de datos CRM para la construcci\u00f3n de una comunidad.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfC\u00f3mo integra NGroup los formatos interactivos de Qualifio en su estrategia? \u00bfQu\u00e9 impacto ha tenido la pandemia en sus acciones digitales? \u00bfCu\u00e1les son sus pr\u00f3ximos desaf\u00edos? Esto es lo que hemos discutido con Solenn Bouw y plasmado en este caso de \u00e9xito.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/caso-de-exito-ngroup-solenn-bouw.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/caso-de-exito-ngroup-solenn-bouw.png\" alt=\"caso-de-exito-ngroup-solenn-bouw\" class=\"wp-image-34158\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><br>\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2021%20-%20NGroup%20case\/user_case_ngroup_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NGroup es el grupo de medios de comunicaci\u00f3n Belga que re\u00fane a las cadenas de radio de habla francesa Nostalgie, NRJ y Ch\u00e9rie. NGroup nace en 1987 con el prop\u00f3sito de entretener e informar a la B\u00e9lgica franc\u00f3fona. 34 a\u00f1os m\u00e1s tarde, sus 5 emisoras de radio llegan a 930.000 oyentes todos los d\u00edas. En [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-29953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NGroup: El contenido interactivo para colectar datos<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo integra NGroup los formatos interactivos de Qualifio en su estrategia? \u00bfQu\u00e9 impacto ha tenido la pandemia en sus acciones digitales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El contenido interactivo como palanca para generar tr\u00e1fico y segmentar datos : el caso de \u00e9xito de NGroup\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo integra NGroup los formatos interactivos de Qualifio en su estrategia? \u00bfQu\u00e9 impacto ha tenido la pandemia en sus acciones digitales?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T09:19:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T09:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/case-de-exito-ngroup-facebook.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"El contenido interactivo como palanca para generar tr\u00e1fico y segmentar datos : el caso de \u00e9xito de NGroup\",\"datePublished\":\"2021-02-19T09:19:42+00:00\",\"dateModified\":\"2026-02-16T09:46:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/ngroup-success-story-blog.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/\",\"name\":\"NGroup: El contenido interactivo para colectar datos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/ngroup-success-story-blog.png\",\"datePublished\":\"2021-02-19T09:19:42+00:00\",\"dateModified\":\"2026-02-16T09:46:20+00:00\",\"description\":\"\u00bfC\u00f3mo integra NGroup los formatos interactivos de Qualifio en su estrategia? 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