{"id":29638,"date":"2020-09-24T11:03:24","date_gmt":"2020-09-24T09:03:24","guid":{"rendered":"https:\/\/qualifio.com\/blog\/engagement-conversion-decathlon-interactivo-estrategia-marketing\/"},"modified":"2026-02-16T10:52:35","modified_gmt":"2026-02-16T09:52:35","slug":"engagement-conversion-decathlon-interactivo-estrategia-marketing","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/engagement-conversion-decathlon-interactivo-estrategia-marketing\/","title":{"rendered":"Del engagement a la conversi\u00f3n: \u00bfC\u00f3mo utiliza Decathlon el contenido interactivo en su estrategia de marketing?"},"content":{"rendered":"\n<p>El contexto actual ha acelerado la transformaci\u00f3n digital, tambi\u00e9n, en marketing. Esto es lo que reafirmaron los<a href=\"https:\/\/qualifio.com\/es\/blog\/10-marcas-reinventaron-estrategia-crisis-covid-19\/\"> 10 expertos de marketing<\/a> a los que consultamos en su d\u00eda. Las marcas han reevaluado como conectan con su p\u00fablico a trav\u00e9s de sus diferentes canales digitales. <a href=\"https:\/\/www.linkedin.com\/in\/olivier-flament-abb59954\/\" target=\"_blank\" rel=\"noopener noreferrer\">Olivier Flament<\/a>, Data &amp; Direct Marketing Manager para <a href=\"https:\/\/www.decathlon.be\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Decathlon B\u00e9lgica<\/a>, opina lo mismo. El mayor retailer deportivo del mundo, ha estado buscando nuevas y frescas maneras de crear conexiones digitales con su audiencia, m\u00e1s all\u00e1 de las t\u00edpicas iniciativas. As\u00ed, entre otras acciones, Decathlon B\u00e9lgica utiliza Facebook Live y el <a href=\"https:\/\/qualifio.com\/es\/blog\/marketing-interactivo-ejemplos-grandes-marcas\/\">marketing interactivo<\/a> a trav\u00e8s de Qualifio para conectar con sus consumidores y crear un sentimiento real de cercan\u00eda, desarrollar una comunidad de apasionados por el deporte donde intercambiar consejos, conectar, aprender y seguir motivando cualquier pr\u00e1ctica deportiva.<\/p>\n\n\n\n<p>A pesar de todas las complicaciones econ\u00f3micas que este a\u00f1o est\u00e1 suponiendo, as\u00ed como la dr\u00e1stica ca\u00edda de las visitas a las tiendas f\u00edsicas provocada por las medidas impuestas ante la pandemia, la marca ha visto un fuerte incremento en su e-commerce, el cual representa ahora mismo el 20% de sus ventas. Con este contexto, <strong>\u00bfcu\u00e1les son los desaf\u00edos en marketing a los que se enfrenta una marca como Decathlon? \u00bfC\u00f3mo est\u00e1n integrando el marketing interactivo en su estrategia?<\/strong> Esto es lo que hemos tratado con Olivier Flament.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2020%20-%20Decathlon%20case\/use_case_decathlon_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p><strong>Sobre Decathlon<\/strong><\/p>\n\n\n\n<p><em>\u00abSustainably make the pleasures and benefits of sport accessible to the many.\u00bb<\/em><br>Decathlon, el mayor retailer de art\u00edculos deportivos del mundo, centra sus esfuerzos en dos actividades: La producci\u00f3n de materiales deportivos y su distribuci\u00f3n online y en tienda. La empresa busca conocer las necesidades presentes y futuras de los deportistas ofreciendo una gran variedad de art\u00edculos deportivos y servicios bajo una misma marca. As\u00ed, Decathlon ha estado utilizando el contenido interactivo en su estrategia de marketing desde 2017.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-decathlon-interactivo-estrategia-marketing-1-739x1024.webp\" alt=\"engagement-conversion-decathlon-interactivo-estrategia-marketing\" class=\"wp-image-63870\" style=\"width:500px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-decathlon-interactivo-estrategia-marketing-1-739x1024.webp 739w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-decathlon-interactivo-estrategia-marketing-1-216x300.webp 216w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-decathlon-interactivo-estrategia-marketing-1-768x1064.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-decathlon-interactivo-estrategia-marketing-1.webp 780w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El contexto actual ha acelerado la transformaci\u00f3n digital, tambi\u00e9n, en marketing. Esto es lo que reafirmaron los 10 expertos de marketing a los que consultamos en su d\u00eda. Las marcas han reevaluado como conectan con su p\u00fablico a trav\u00e9s de sus diferentes canales digitales. Olivier Flament, Data &amp; Direct Marketing Manager para Decathlon B\u00e9lgica, opina [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-29638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activacion-de-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decathlon y su estrategia de Marketing Interactivo con Qualifio<\/title>\n<meta name=\"description\" content=\"[Decathlon caso de \u00e9xito] Del engagement a la conversi\u00f3n descubre c\u00f3mo utiliza el contenido interactivo en su estrategia de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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