{"id":29443,"date":"2020-06-17T11:02:13","date_gmt":"2020-06-17T09:02:13","guid":{"rendered":"https:\/\/qualifio.com\/blog\/ideas-campanas-marketing-interactivo-verano\/"},"modified":"2026-02-20T15:38:10","modified_gmt":"2026-02-20T14:38:10","slug":"ideas-campanas-marketing-interactivo-verano","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/ideas-campanas-marketing-interactivo-verano\/","title":{"rendered":"11 ideas de campa\u00f1as de marketing interactivo para crear engagement entre tu audiencia este verano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mundo comienza a reactivarse. Poco a poco, pero vuelve a vivir. Los restaurantes y bares est\u00e1n reabriendo, la gente vuelve al trabajo, los pa\u00edses se preparan para recibir a los turistas&#8230; y las marcas est\u00e1n pensando en su campa\u00f1a de marketing de verano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora mismo, no es el momento de hacer negocios como de costumbre; es el momento de proponer acciones divertidas y atractivas. Hay diferentes formas de vivir junto a tu p\u00fablico este per\u00edodo. En este ebook, encontrar\u00e1s <strong>11 ideas de campa\u00f1as para tu marketing de verano<\/strong>, f\u00e1ciles de configurar, efectivas y apropiadas para las circunstancias globales actuales.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/Summer%20ebooks\/ebook_summer_2020_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-para-darte-una-idea-de-lo-que-encontraras-en-este-ebook-aqui-estan-cuatro-de-nuestras-ideas-de-campana\">Para darte una idea de lo que encontrar\u00e1s en este ebook, aqu\u00ed est\u00e1n cuatro de nuestras ideas de campa\u00f1a.<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tema-1-covid-19\">Tema #1 COVID-19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante este verano, el COVID-19, seguramente seguir\u00e1 acaparando las conversaciones y las noticias. Si quieres seguir comunicando y creando contenido alrededor del virus, hemos imaginado dos campa\u00f1as interactivas muy divertidas y atractivas para tu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A principios de marzo, los l\u00edderes de todo el mundo se enfrentaron a las mismas preguntas sobre la r\u00e1pida propagaci\u00f3n del COVID-19: <em>\u00bfQu\u00e9 hacer? \u00bfC\u00f3mo prepararse y responder?<\/em> Unos meses m\u00e1s tarde, \u00bfqui\u00e9n pas\u00f3 la prueba? y \u00bfqui\u00e9n ha sido un buen l\u00edder? \u00a1\u00c9se es el <strong>swiper<\/strong> que imaginamos para tu p\u00fablico! Preg\u00fantales qu\u00e9 l\u00edderes consideran han sido buenos deslizando a la derecha o a la izquierda. Aprovecha la pantalla de salida para darles informaci\u00f3n adicional sobre la situaci\u00f3n actual.<\/p>\n\n\n\n<div id='qualifio_insert_place_797645' class='qualifio_iframe_wrapper'><\/div>\n<script type='text\/javascript'>\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_797645','qualifioshowcases.qualifioapp.com','20','10CF5C3D-BCCA-44F8-BC2C-6FE0AB56999E','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script><noscript><ul><li>\u00bfQu\u00e9 l\u00edderes han tomado las mejores decisiones?\u00a0<\/li><\/ul><\/noscript>\n\n\n\n<h2 class=\"wp-block-heading\">Tema #2 Entretenimiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para celebrar la reapertura de los parques de atracciones, hemos imaginado una campa\u00f1a en la que los participantes tienen que averiguar d\u00f3nde se escondi\u00f3 la mascota durante la cuarentena. Dales alguna pista para encontrar a la mascota y recompensa al ganador con entradas gratuitas. En la pantalla de salida, comparte una cuenta atr\u00e1s con los d\u00edas restantes para la reapertura del parque. Puedes replicar esta campa\u00f1a con restaurantes, museos, bares, etc.<\/p>\n\n\n\n<div class=\"blockarticle4\"><strong>Para los usuarios de Qualifio:<\/strong> \u00a1Descubre <a href=\"https:\/\/support.qualifio.com\/hc\/en-us\/articles\/360014461599-Create-a-countdown-timer-to-any-date\">c\u00f3mo integrar una cuenta atr\u00e1s a tu campa\u00f1a<\/a> en este tutorial!<\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div id='qualifio_insert_place_797698' class='qualifio_iframe_wrapper'><\/div>\n<script type='text\/javascript'>\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_797698','qualifioshowcases.qualifioapp.com','20','E6241463-FD2F-45B9-A54D-745E1F9C0B15','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script><noscript><ul><li><\/li><\/ul><\/noscript>\n\n\n\n<h2 class=\"wp-block-heading\">Tema #3 Sol<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la llegada del verano, suben las temperaturas y aumenta la exposici\u00f3n solar. Es una buena ocasi\u00f3n para sensibilizar a tus internautas sobre los beneficios y los riesgos del sol. \u00bfY por qu\u00e9 no hacerlo de forma interactiva? Hemos pensado en una campa\u00f1a de prevenci\u00f3n l\u00fadica con el formato \u00ab<strong>objeto oculto<\/strong>\u00bb. Los internautas tendr\u00e1n que buscar la crema solar escondida en la imagen, antes de que la mujer se ponga completamente roja. Aprovecha la pantalla de salida para sensibilizar a los jugadores sobre los riesgos de los rayos UV para la salud.<\/p>\n\n\n\n<div id='qualifio_insert_place_797679' class='qualifio_iframe_wrapper'><\/div>\n<script type='text\/javascript'>\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_797679','qualifioshowcases.qualifioapp.com','20','29BE7CF0-3AFF-4EEF-8497-BAEAE6FFBECE','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Descubre todas nuestras creativas e inspiradoras ideas de campa\u00f1as de marketing en este ebook.<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/Summer%20ebooks\/ebook_summer_2020_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQuieres conocer m\u00e1s ideas de marketing compatible con la situaci\u00f3n generada por el COVID-19?<\/strong> Echa un vistazo a estos art\u00edculos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las mejores campa\u00f1as de marketing interactivo de <a href=\"https:\/\/qualifio.com\/blog\/es\/mejores-campanas-marketing-interactivo-marzo-covid-19\/\">marzo<\/a>, <a href=\"https:\/\/qualifio.com\/blog\/es\/mejores-campanas-marketing-interactivo-abril-covid-19\/\">abril<\/a> y <a href=\"https:\/\/qualifio.com\/blog\/es\/mejores-campanas-marketing-interactivo-mayo-covid-19\/\">mayo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/qualifio.com\/es\/blog\/10-propuestas-dinamizar-comunidad-coronavirus\/\">10 propuestas para dinamizar tu comunidad en tiempos de Coronavirus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/qualifio.com\/blog\/es\/como-interactuan-las-empresas-con-sus-comunidades-en-tiempos-de-coronavirus\/\">C\u00f3mo interact\u00faan las empresas con sus comunidades en tiempos de Coronavirus<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El mundo comienza a reactivarse. Poco a poco, pero vuelve a vivir. Los restaurantes y bares est\u00e1n reabriendo, la gente vuelve al trabajo, los pa\u00edses se preparan para recibir a los turistas&#8230; y las marcas est\u00e1n pensando en su campa\u00f1a de marketing de verano. Ahora mismo, no es el momento de hacer negocios como de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-29443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ideas de campa\u00f1as de marketing interactivo para el verano | Qualifio<\/title>\n<meta name=\"description\" content=\"En este ebook, encontrar\u00e1s 11 ideas de campa\u00f1as para tu marketing de verano, efectivas y apropiadas para las circunstancias globales actuales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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