{"id":29103,"date":"2020-02-14T11:43:34","date_gmt":"2020-02-14T10:43:34","guid":{"rendered":"https:\/\/qualifio.com\/blog\/promofarma-atrae-nuevos-compradores-marketing-interactivo\/"},"modified":"2026-02-09T17:47:36","modified_gmt":"2026-02-09T16:47:36","slug":"promofarma-atrae-nuevos-compradores-marketing-interactivo","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/promofarma-atrae-nuevos-compradores-marketing-interactivo\/","title":{"rendered":"C\u00f3mo PromoFarma.com atrae nuevos compradores y les da una raz\u00f3n para que compartan sus datos"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2019%20-%20PromoFarma\/user_case_promofarma_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sobre-la-compania\">Sobre la compa\u00f1\u00eda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.promofarma.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PromoFarma.com<\/a> ha construido y opera un modelo \u00fanico de marketplace vertical de farmacias. Proporciona decenas de miles de productos de salud para el consumidor en un \u00fanico sitio web; sin mantener inventario ni operar almacenes. Como marketplace \u201cgestionado\u201d, PromoFarma.com se encarga de, la tienda web, el marketing digital y el procesamiento de pagos con los clientes finales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al ser un ecommerce habitual de compra r\u00e1pida, sus principales retos contienen el atraer a nuevos compradores, conocer a sus usuarios registrados, generar engagement y ofrecer una experiencia \u00e1gil y positiva de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los principales retos de PromoFarma.com son:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atraer nuevos usuarios;<\/li>\n\n\n\n<li>Conocer (cada vez m\u00e1s) a sus clientes;<\/li>\n\n\n\n<li>Aumentar en engagement e impulsar el reconocimiento de marca;<\/li>\n\n\n\n<li>Aumentar el tr\u00e1fico web en su ecommerce;<\/li>\n\n\n\n<li>Darle al usuario la mejor experiencia de compra.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los retos internos: UX vs Marketing.<\/strong><br>UX busca generar una experiencia de venta r\u00e1pida al usuario, mientras que marketing busca conocer al cliente para aumentar su CLTV (customer lifetime value), para esto necesita preguntar y recopilar datos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-marketing-interactivo-como-eje-central\">El marketing interactivo como eje central<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PromoFarma.com ha elegido el marketing interactivo para afrontar los retos presentes en el equipo de marketing; desde brand awareness hasta adquisici\u00f3n de tr\u00e1fico web. Despu\u00e9s de un a\u00f1o y medio trabajando con la gamificaci\u00f3n, y habiendo lanzado m\u00e1s de <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/\" target=\"_blank\" rel=\"noopener noreferrer\">80 campa\u00f1as de marketing interactivo<\/a>, descubre en este e-book casos de uso efectivos e inspiradores.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2019%20-%20PromoFarma\/user_case_promofarma_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sobre la compa\u00f1\u00eda PromoFarma.com ha construido y opera un modelo \u00fanico de marketplace vertical de farmacias. Proporciona decenas de miles de productos de salud para el consumidor en un \u00fanico sitio web; sin mantener inventario ni operar almacenes. Como marketplace \u201cgestionado\u201d, PromoFarma.com se encarga de, la tienda web, el marketing digital y el procesamiento de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-29103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PromoFarma atrae nuevos compradores con Qualifio<\/title>\n<meta name=\"description\" content=\"PromoFarma.com ha elegido a Qualifio para afrontar los retos presentes en el equipo de marketing. 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