{"id":29078,"date":"2020-02-06T17:38:45","date_gmt":"2020-02-06T16:38:45","guid":{"rendered":"https:\/\/qualifio.com\/blog\/mejores-campanas-marketing-interactivo-enero\/"},"modified":"2025-08-28T15:34:40","modified_gmt":"2025-08-28T13:34:40","slug":"mejores-campanas-marketing-interactivo-enero","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/mejores-campanas-marketing-interactivo-enero\/","title":{"rendered":"Las mejores campa\u00f1as de marketing interactivo de enero"},"content":{"rendered":"\n<p>Luminus, Quaker y American Express: han elegido los juegos para marcar el comienzo de este nuevo a\u00f1o. Buenas resoluciones, objetivos alcanzados o nuevos productos; son buenas excusas para lanzar campa\u00f1as de gamificaci\u00f3n y recopilaci\u00f3n de datos. \u00a1Aqu\u00ed est\u00e1n las mejores campa\u00f1as de marketing interactivo de enero!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-video-cuestionario-de-luminus\"><span style=\"color: #f7a932;\">1. V\u00eddeo cuestionario de Luminus<\/span><\/h2>\n\n\n\n<p>Para comenzar el nuevo a\u00f1o con el pie derecho, <a href=\"https:\/\/www.luminus.be\/fr\/particuliers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Luminus<\/a>, proveedor de energ\u00eda en B\u00e9lgica, decidi\u00f3 lanzar una <strong>campa\u00f1a ecol\u00f3gica<\/strong>. La campa\u00f1a, llamada \u00ab<em>Comienza el 2020 con docenas de regalos ecol\u00f3gico<\/em>s\u00bb, invitaba a los participantes a responder preguntas sobre el a\u00f1o de Luminus. Antes de comenzar el cuestionario, los participantes ten\u00edan que ver un v\u00eddeo para responder a las preguntas. Los premios que pod\u00edan ganar eran: un scooter el\u00e9ctrico, 30 cargadores USB de energ\u00eda solar y 50 bolsas de compras recicladas Luminus que conten\u00edan un l\u00e1piz con semillas para sembrar, una botella para infusiones y un cable de recarga para tel\u00e9fono m\u00f3vil.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/january-best-interactive-marketing-campaigns-luminus.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/january-best-interactive-marketing-campaigns-luminus.png\" alt=\"january-best-interactive-marketing-campaigns-luminus\" class=\"wp-image-31283\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00a1Pero eso no era todo! Para animar a sus usuarios a jugar y hacer de B\u00e9lgica un pa\u00eds a\u00fan m\u00e1s verde, Luminus anunci\u00f3 que se plantar\u00eda un \u00e1rbol en 2020 por cada participaci\u00f3n.<br>La competencia lanzada del 31 de diciembre al 19 de enero, se public\u00f3 en un sitio web dedicado y se promocion\u00f3 mediante anuncios patrocinados en Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"635\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-luminus-facebook.webp\" alt=\"january-best-interactive-marketing-campaigns-luminus-facebook\" class=\"wp-image-62887\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-luminus-facebook.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-luminus-facebook-300x244.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-luminus-facebook-768x625.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-la-asociacion-de-quaker\"><span style=\"color: #f7a932;\">2. La asociaci\u00f3n de Quaker<\/span><\/h2>\n\n\n\n<p>Para alentar a su p\u00fablico a tomar <strong>buenas resoluciones para el 2020<\/strong>, la marca de cereales <a href=\"https:\/\/quaker.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quaker<\/a> lanz\u00f3 un concurso en colaboraci\u00f3n con el gimnasio en l\u00ednea <a href=\"https:\/\/fitchannel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fitchannel.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"555\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-2.webp\" alt=\"january-best-interactive-marketing-campaigns-quaker-2\" class=\"wp-image-61574\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-2.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-2-300x213.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-2-768x546.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/january-best-interactive-marketing-campaigns-quaker.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/january-best-interactive-marketing-campaigns-quaker.png\" alt=\"january-best-interactive-marketing-campaigns-quaker\" class=\"wp-image-31284\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Los participantes ten\u00edan que responder algunas preguntas sobre sus tres nuevos productos y participar en el sorteo de una suscripci\u00f3n a Fitchannel avaluada en 70 euros. La campa\u00f1a permiti\u00f3 a la marca promocionar entre sus consumidores sus \u00faltimos productos, al tiempo que ofrec\u00eda un atractivo premio. En la pantalla de salida de la campa\u00f1a, se mostraban los beneficios nutricionales esenciales de los productos Quaker.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-insta-594x1024.webp\" alt=\"january-best-interactive-marketing-campaigns-quaker-insta\" class=\"wp-image-64554\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-insta-594x1024.webp 594w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-insta-174x300.webp 174w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-insta-768x1324.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-quaker-insta.webp 780w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Una suscripci\u00f3n tanto a la newsletter de la marca como a la del grupo (Pepsico), se ofrec\u00eda en el momento de registro al concurso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-el-desafio-de-american-express\"><span style=\"color: #f7a932;\">3. El desaf\u00edo de American Express<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.americanexpress.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">American Express Espagne<\/a>&nbsp;desafi\u00f3 a sus usuarios mediante la creaci\u00f3n de un cuestionario donde se mostraban 15 preguntas seleccionadas al azar de un banco de 200, sobre viajes y diferentes culturas. Al finalizar la prueba, los participantes pod\u00edan volver a jugar o aprovechar una oferta especial: 20,000 puntos y hasta 60 euros al ordenar una tarjeta American Express.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"501\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-ae-1.webp\" alt=\"january-best-interactive-marketing-campaigns-ae-1\" class=\"wp-image-73782\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-ae-1.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-ae-1-300x193.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/january-best-interactive-marketing-campaigns-ae-1-768x493.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/january-best-interactive-marketing-campaigns-ae.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/january-best-interactive-marketing-campaigns-ae.png\" alt=\"january-best-interactive-marketing-campaigns-ae\" class=\"wp-image-31282\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u00bfDeseas conocer otros ejemplos de campa\u00f1as interactivas originales e inspiradoras?<\/strong> Echa un vistazo a las mejores campa\u00f1as de diciembre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luminus, Quaker y American Express: han elegido los juegos para marcar el comienzo de este nuevo a\u00f1o. Buenas resoluciones, objetivos alcanzados o nuevos productos; son buenas excusas para lanzar campa\u00f1as de gamificaci\u00f3n y recopilaci\u00f3n de datos. \u00a1Aqu\u00ed est\u00e1n las mejores campa\u00f1as de marketing interactivo de enero! 1. V\u00eddeo cuestionario de Luminus Para comenzar el nuevo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-29078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campa\u00f1as de marketing interactivo para inspirar<\/title>\n<meta name=\"description\" content=\"Buenas resoluciones, objetivos alcanzados o nuevos productos; son buenas excusas para lanzar campa\u00f1as de gamificaci\u00f3n y recopilaci\u00f3n de datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/mejores-campanas-marketing-interactivo-enero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las mejores campa\u00f1as de marketing interactivo de enero\" \/>\n<meta property=\"og:description\" content=\"Buenas resoluciones, objetivos alcanzados o nuevos productos; 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