{"id":28758,"date":"2019-10-15T10:18:35","date_gmt":"2019-10-15T08:18:35","guid":{"rendered":"https:\/\/qualifio.com\/blog\/marketing-datos-medios-comunicacion\/"},"modified":"2025-08-19T09:12:59","modified_gmt":"2025-08-19T07:12:59","slug":"marketing-datos-medios-comunicacion","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/marketing-datos-medios-comunicacion\/","title":{"rendered":"\u00bfQu\u00e9 herramientas de marketing de datos deber\u00edan utilizar los medios de comunicaci\u00f3n?"},"content":{"rendered":"\n

Los editores alrededor el mundo est\u00e1n en continua evoluci\u00f3n para crear contenido relevante y atraer a sus audiencias, la recopilaci\u00f3n y el aprovechamiento de los datos de sus lectores d\u00eda a d\u00eda cobran mayor protagonismo. Luego de preguntar a nuestros expertos en medios de comunicaci\u00f3n qu\u00e9 herramientas de marketing de datos utilizan, se nos ocurri\u00f3 la idea de esta infograf\u00eda.<\/p>\n\n\n\n

Tomando como referencia el MarTech Landscape Supergraphic<\/a>, y en un esfuerzo por simplificar la informaci\u00f3n, hemos recopilado una selecci\u00f3n de las mejores herramientas de marketing de datos que probablemente deber\u00edas utilizar si trabajas en el sector de los medios de comunicaci\u00f3n.<\/p>\n\n\n\n

\"marketing-de-datos\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Esta infograf\u00eda puede ser de gran utilidad si te encuentras en la b\u00fasqueda de una nueva herramienta para sacar el m\u00e1ximo provecho a los datos que est\u00e1s recopilando de tu audiencia, o simplemente si eres curiosos y te gusta estar a la vanguardia de las herramientas tecnol\u00f3gicas.. Despu\u00e9s de todo, todos tenemos un prop\u00f3sito: conocer a nuestros clientes y ofrecerles la mejor experiencia posible.<\/p>\n\n\n\n

En cada categor\u00eda, encontrar\u00e1s los logos que representan a las empresas que ofrecen determinados servicios. Desde un DMP<\/a> hasta un Single Sign-On<\/a> (SSO), somos conscientes de que la lista podr\u00eda ser mucho m\u00e1s extensa. El panorama tecnol\u00f3gico est\u00e1 en constante evoluci\u00f3n y cada d\u00eda se crean y mejoran herramientas.<\/p>\n\n\n\n

Si crees que nos falta una herramienta o una categor\u00eda que sea de gran utilidad para el sector de los medios de comunicaci\u00f3n (el prop\u00f3sito es el marketing de datos), no dudes en completar la siguiente encuesta.<\/p>\n\n\n\n

 <\/div>\n\n\n\n

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Los editores alrededor el mundo est\u00e1n en continua evoluci\u00f3n para crear contenido relevante y atraer a sus audiencias, la recopilaci\u00f3n y el aprovechamiento de los datos de sus lectores d\u00eda a d\u00eda cobran mayor protagonismo. Luego de preguntar a nuestros expertos en medios de comunicaci\u00f3n qu\u00e9 herramientas de marketing de datos utilizan, se nos ocurri\u00f3 […]<\/p>\n","protected":false},"author":16,"featured_media":28759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-28758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"\nMejores herramientas de marketing de datos para los medios<\/title>\n<meta name=\"description\" content=\"Descubre nuestra infograf\u00eda dirigida a medios con las herramientas de marketing de datos utilizadas por expertos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/marketing-datos-medios-comunicacion\/\" \/>\n<meta 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