{"id":28683,"date":"2019-09-20T16:21:37","date_gmt":"2019-09-20T14:21:37","guid":{"rendered":"https:\/\/qualifio.com\/blog\/nuevos-suscriptores-de-pagos-bonnier-publications\/"},"modified":"2026-02-16T11:27:48","modified_gmt":"2026-02-16T10:27:48","slug":"nuevos-suscriptores-de-pagos-bonnier-publications","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/nuevos-suscriptores-de-pagos-bonnier-publications\/","title":{"rendered":"Qualifio como fuente de nuevos suscriptores de pago: el caso de Publicaciones Bonnier"},"content":{"rendered":"\n

Bonnier Publications Group<\/a> es una de las principales editoriales de revistas impresas y digitales de la regi\u00f3n n\u00f3rdica, con m\u00e1s de 20 t\u00edtulos (Illustreret Videnskab<\/a>, I Form<\/a>, Historie<\/a>, etc.) publicados en cinco pa\u00edses.<\/p>\n\n\n\n

Salvo por las ventas publicitarias, los ingresos de Bonnier Publications proceden de las suscripciones que realizan los clientes a una o varias de sus revistas impresas. En diciembre de 2018, la empresa empez\u00f3 a utilizar la plataforma Qualifio con un objetivo principal: captar clientes potenciales y, m\u00e1s concretamente, suscripciones de pago a sus revistas impresas.<\/p>\n\n\n\n

\n

Actualmente, la tasa de conversi\u00f3n de nuestros concursos realizados con Qualifio se sit\u00faa entre el 5 % y el 10 %. Esto significa que, de 25 000 participaciones \u00fanicas, conseguimos 1200-2500 nuevos suscriptores a las revistas impresas. En total, para todas nuestras marcas, Qualifio representa alrededor del 45 % de los clientes potenciales captados.<\/b>
– Johannes Orskov, Especialista en oportunidades de negocio digitales<\/p>\n<\/blockquote>\n\n\n\n

\n
Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n\n\n\n

Genera leads gracias al contenido interactivo<\/h2>\n\n\n\n

En solo 9 meses, Bonnier Publications logr\u00f3 generar m\u00e1s de 5,000 suscriptores de pago para sus revistas impresas<\/strong> \u00bfC\u00f3mo? Priorizando las experiencias de marketing interactivo (cuestionarios, concursos, test de personalidad, etc.) e invirtiendo en la plataforma Qualifio<\/p>\n\n\n\n

Qualifio te permite generar engagement<\/strong> con tu audiencia y recopilar datos<\/strong> valiosos y accionables<\/strong> de tus lectores, y adicionalmente aumentar el n\u00famero de suscriptores a tu newsletter<\/strong>.<\/p>\n\n\n\n

\"nuevos-suscriptores-de-pagos-bonnier-publications\"<\/figure>\n\n\n\n
\n
Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bonnier Publications Group es una de las principales editoriales de revistas impresas y digitales de la regi\u00f3n n\u00f3rdica, con m\u00e1s de 20 t\u00edtulos (Illustreret Videnskab, I Form, Historie, etc.) publicados en cinco pa\u00edses. Salvo por las ventas publicitarias, los ingresos de Bonnier Publications proceden de las suscripciones que realizan los clientes a una o varias […]<\/p>\n","protected":false},"author":3,"featured_media":28684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-28683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activacion-de-ventas"],"yoast_head":"\nQualifio como fuente de nuevos suscriptores de pagos - Qualifio<\/title>\n<meta name=\"description\" content=\"En 2018, Bonnier Publications empez\u00f3 a utilizar la plataforma Qualifio con un objetivo principal: captar clientes potenciales. 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