{"id":28508,"date":"2019-08-02T13:38:28","date_gmt":"2019-08-02T11:38:28","guid":{"rendered":"https:\/\/qualifio.com\/blog\/40-campanas-interactivas-marcas-europeas\/"},"modified":"2026-02-20T16:56:07","modified_gmt":"2026-02-20T15:56:07","slug":"40-campanas-interactivas-marcas-europeas","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/40-campanas-interactivas-marcas-europeas\/","title":{"rendered":"40 ideas de campa\u00f1as de marketing interactivo de grandes marcas europeas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El\u00a0<a href=\"https:\/\/qualifio.com\/es\/blog\/marketing-interactivo-ejemplos-grandes-marcas\/\">marketing interactivo<\/a>\u00a0presenta toneladas de oportunidades diferentes en t\u00e9rminos de engagement, recopilaci\u00f3n de datos y visibilidad para tu marca. No importa en qu\u00e9 sector trabajes (transporte p\u00fablico,\u00a0<a href=\"https:\/\/qualifio.com\/blog\/es\/5-ideas-de-marketing-interactivo-para-motor-shows\/\">automoci\u00f3n<\/a>, educaci\u00f3n,\u00a0<a href=\"https:\/\/qualifio.com\/blog\/es\/estrategias-turismo-campanas\/\">viajes<\/a>, etc.), los cuestionarios, concursos, test de personalidad, encuestas y otros tipos de formatos, te ayudar\u00e1n a diferenciar tu contenido, atraer m\u00e1s atenci\u00f3n y obtener un mayor rendimiento de tus esfuerzos de marketing. As\u00ed que, aqu\u00ed tienes 40 ideas de campa\u00f1as de marketing interactivo f\u00e1ciles de crear y que a tu audiencia le encantar\u00e1n. <strong>Hoy estamos entregando 40 ideas de campa\u00f1as de marketing interactivo para impulsar tu marketing y generar clientes potenciales.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2019%20-%2040%20ideas%20for%20brands%2c%20media%2c%20agencies\/ebook_40campaign_brands_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-un-formulario-personalizado-para-la-recogida-de-datos\">1. Un formulario personalizado para la recogida de datos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que L\u2019Or\u00e9al, creea un formulario para recopilar datos sobre tu audiencia y ofr\u00e9celes una recompensa a cambio (muestra, regalo, descuento, etc.).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/macbook_loreal_mutiny-450x259.png\" alt=\"\" class=\"wp-image-29240\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recopila datos \u00abcl\u00e1sicos\u00bb (fecha de nacimiento, n\u00famero de tel\u00e9fono, correo electr\u00f3nico, etc.) pero tambi\u00e9n informaci\u00f3n m\u00e1s precisa que pueda ser ineteresante para tu negocio (modelo de coche, color de pelo, mascotas, etc.);<\/li>\n\n\n\n<li>Utiliza Facebook Connect o tu SSO (Single Sign-On) para rellenar autom\u00e1ticamente el formulario;<\/li>\n\n\n\n<li>Recopila nuevos fans de Facebook con un Facebook Like opt-in;<\/li>\n\n\n\n<li>A\u00f1ade una opci\u00f3n para suscripci\u00f3n a tu bolet\u00edn de noticias o el de tus socios;<\/li>\n\n\n\n<li>Env\u00eda todos los datos recopilados a tu CRM;<\/li>\n\n\n\n<li>Personaliza el aspecto de tu formulario.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-un-concurso-de-video-con-votacion\">2. Un concurso de video con votaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Deja que tu p\u00fablico hable como el Dr. Oetker! Anima a tu audiencia a expresar sus gustos, compartir sus experiencias y generar contenido proponi\u00e9ndoles subir una o m\u00e1s fotos. Luego permite que tu audiencia vote por sus fotos favoritas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/ipad_pancake_flips_1-403x600.png\" alt=\"\" class=\"wp-image-29241\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elige entre 8 diferentes dise\u00f1os de galer\u00eda y m\u00e9todos de votaci\u00f3n (Me gusta de Facebook, puntos, estrellas, etc.);<\/li>\n\n\n\n<li>Personaliza la opci\u00f3n de compartir en las diferentes redes sociales;<\/li>\n\n\n\n<li>Modera las fotos antes o despu\u00e9s de su publicaci\u00f3n;<\/li>\n\n\n\n<li>Accede a espacio de almacenamiento ilimitado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-un-test-de-personalidad\">3. Un test de personalidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que en Decatl\u00f3n, imag\u00ednate un test de personalidad y, a partir de las respuestas de los participantes, mostrar el perfil correspondiente.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/macbook_decathlon_welcome-450x259.png\" alt=\"\" class=\"wp-image-29242\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muestra ofertas personalizadas en funci\u00f3n del resultado obtendido por el participante, ad\u00e1ptalas a su perfil;<\/li>\n\n\n\n<li>Adapta las siguientes preguntas del test de acuerdo con las respuestas de los participantes;<\/li>\n\n\n\n<li>Inserta tus propios c\u00f3digos de seguimiento y dirije tus anuncios de acuerdo alperfil resultante de cada participante;<\/li>\n\n\n\n<li>Personaliza el uso compartido de redes sociales y anima a los participantes a compartir sus perfiles.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><b>Decathlon, Nestl\u00e9, L\u2019Or\u00e9al, Lays\u2026. \u00a1descubre 40 ejemplos de ideas de campa\u00f1as de marketing interactivo de grandes marcas europeas<\/b><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2019%20-%2040%20ideas%20for%20brands%2c%20media%2c%20agencies\/ebook_40campaign_brands_ES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0marketing interactivo\u00a0presenta toneladas de oportunidades diferentes en t\u00e9rminos de engagement, recopilaci\u00f3n de datos y visibilidad para tu marca. No importa en qu\u00e9 sector trabajes (transporte p\u00fablico,\u00a0automoci\u00f3n, educaci\u00f3n,\u00a0viajes, etc.), los cuestionarios, concursos, test de personalidad, encuestas y otros tipos de formatos, te ayudar\u00e1n a diferenciar tu contenido, atraer m\u00e1s atenci\u00f3n y obtener un mayor rendimiento de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-28508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>40 campa\u00f1as interactivas de marcas europeas | Qualifio<\/title>\n<meta name=\"description\" content=\"Te ense\u00f1amos 40 eficaces campa\u00f1as interactivas realizadas por las grandes marcas Europeas con nuestra plataforma de Qualifio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/40-campanas-interactivas-marcas-europeas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 ideas de campa\u00f1as de marketing interactivo de grandes marcas europeas\" \/>\n<meta property=\"og:description\" content=\"Te ense\u00f1amos 40 eficaces campa\u00f1as interactivas realizadas por las grandes marcas Europeas con nuestra plataforma de Qualifio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/40-campanas-interactivas-marcas-europeas\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" 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