{"id":28378,"date":"2019-06-21T14:36:05","date_gmt":"2019-06-21T12:36:05","guid":{"rendered":"https:\/\/qualifio.com\/blog\/psg-calendario-adviento\/"},"modified":"2026-02-16T12:06:09","modified_gmt":"2026-02-16T11:06:09","slug":"psg-calendario-adviento","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/psg-calendario-adviento\/","title":{"rendered":"Marketing deportivo: el calendario de adviento de PSG"},"content":{"rendered":"\n

Si est\u00e1s buscando ejemplos exitosos de marketing deportivo, el Paris Saint Germain es una gran fuente de inspiraci\u00f3n. Da el siguiente paso con tu marca y ll\u00e9vala al \u00e1mbito internacional. Al PSG<\/a> le siguen decenas de millones de fan\u00e1ticos en sus diferentes canales. Para animar a su p\u00fablico, el club utiliza regularmente contenido interactivo para la animaci\u00f3n y el marketing relacional.<\/p>\n\n\n\n

En este ejemplo, descubrir\u00e1s c\u00f3mo funciona una de sus campa\u00f1as m\u00e1s virales: el \u00abCalendario de Adviento<\/a>\u00ab. Esta campa\u00f1a, creada con Qualifio, ha sido utilizada (con \u00e9xito) por el PSG para ganar lealtad entre su fans y aumentar los opt-ins<\/em> a su newsletter<\/em>.<\/p>\n\n\n\n

\"marketing-sportif-psg\"<\/figure>\n\n\n\n

Contenido interactivo en el marketing deportivo<\/h2>\n\n\n\n

El deporte es un tema muy popular entre las campa\u00f1as de marketing y, por lo tanto, un motor de viralidad. Si eres una marca deportiva o no, puedes hacer marketing deportivo. Por ejemplo, aprovecha los eventos deportivos m\u00e1s destacados, como la Copa del Mundo, para crear una mayor interacci\u00f3n con tu p\u00fablico y generar engagement<\/em>.<\/p>\n\n\n\n

\u00a1Tienes que elegir los formatos adecuados! Los formatos interactivos, a diferencia de los formatos est\u00e1ticos, son ideales para crear conversaciones con tus visitantes en torno a estos eventos. Cuestionarios, encuestas, concursos, test de personalidad, seleccionador de equipos, etc. te permite atraerlos de manera divertida y recurrente a tus canales digitales. Gracias a los formularios generalmente contenidos en estas campa\u00f1as, puedes recopilar datos de segmentaci\u00f3n. Esto te ayudar\u00e1 a personalizar tus comunicaciones y mejorar el ROI<\/a>.<\/p>\n\n\n\n

El calendario de adviento del PSG, un formato ideal para generar lealtad<\/h2>\n\n\n\n

Si el objetivo de tu campa\u00f1a es generar lealtad<\/strong> entre tu p\u00fablico, como lo era el del PSG, el formato \u00abcalendario de adviento\u00bb es ideal. Ofrece a sus participantes la posibilidad de ganar un premio todos los d\u00edas. Los animaras a regresar d\u00eda a d\u00eda a tu sitio web.<\/p>\n\n\n\n

Tambi\u00e9n puedes utilizar esta campa\u00f1a como un medio para recopilar datos: nombre, apellido, edad, pero tambi\u00e9n, su equipo de f\u00fatbol favorito, intereses deportivos, etc. Cada dato recopilado representa informaci\u00f3n relevante para llegar a la personalizaci\u00f3n<\/strong>, que te permitir\u00e1 individualizar tus comunicaciones de marketing y aumentar la lealtad de tu p\u00fablico.<\/p>\n\n\n\n

\n
Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Si est\u00e1s buscando ejemplos exitosos de marketing deportivo, el Paris Saint Germain es una gran fuente de inspiraci\u00f3n. Da el siguiente paso con tu marca y ll\u00e9vala al \u00e1mbito internacional. Al PSG le siguen decenas de millones de fan\u00e1ticos en sus diferentes canales. Para animar a su p\u00fablico, el club utiliza regularmente contenido interactivo para […]<\/p>\n","protected":false},"author":3,"featured_media":28379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-28378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"\nMarketing deportivo: el calendario de adviento de PSG - Qualifio<\/title>\n<meta name=\"description\" content=\"Descubre como Paris Saint Germain utiliz\u00f3 la plataforma Qualifio como parte de su estrategia para interactuar con su audiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/psg-calendario-adviento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing deportivo: el calendario de adviento de PSG\" \/>\n<meta property=\"og:description\" content=\"Descubre como Paris Saint Germain utiliz\u00f3 la plataforma Qualifio como parte de su estrategia para interactuar con su audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/es\/blog\/psg-calendario-adviento\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T12:36:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T11:06:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner-cs-psg-fb.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/psg-calendario-adviento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/psg-calendario-adviento\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Marketing deportivo: el calendario de adviento de PSG\",\"datePublished\":\"2019-06-21T12:36:05+00:00\",\"dateModified\":\"2026-02-16T11:06:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/psg-calendario-adviento\\\/\"},\"wordCount\":394,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/psg-calendario-adviento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-cs-psg-blog.jpg\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/psg-calendario-adviento\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/es\\\/blog\\\/psg-calendario-adviento\\\/\",\"name\":\"Marketing deportivo: el calendario de adviento de PSG - 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