{"id":28193,"date":"2019-05-09T09:18:14","date_gmt":"2019-05-09T07:18:14","guid":{"rendered":"https:\/\/qualifio.com\/blog\/dmp-privacidad-datos\/"},"modified":"2026-02-20T18:05:44","modified_gmt":"2026-02-20T17:05:44","slug":"dmp-privacidad-datos","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/dmp-privacidad-datos\/","title":{"rendered":"[E-book] DMP&#8217;s y la privacidad de datos"},"content":{"rendered":"\n<p><strong>La obtenci\u00f3n del consentimiento del interesado para el uso de sus datos personales es uno de los elementos clave del RGPD. Pero, \u00bfse aplica esto mismo al tratamiento de datos a trav\u00e9s de una plataforma de gesti\u00f3n de datos (DMP)? \u00bfQu\u00e9 ocurre con el Reglamento de <em>ePrivacy<\/em>? \u00a1Puedes acceder a m\u00e1s informaci\u00f3n sobre este tema en nuestro nuevo ebook, que hemos escrito en colaboraci\u00f3n con \u00a1Lex4u!<\/strong><\/p>\n\n\n\n<p>\u00bfCu\u00e1l es el objetivo de un DMP? Crear segmentos de audiencia basados en informaci\u00f3n de diferentes fuentes. Estos datos se almacenan de forma an\u00f3nima o con un seud\u00f3nimo, mediante un identificador \u00fanico o puede hacerse uso de un rastreador de informaci\u00f3n (<em>cookies<\/em>, p\u00edxeles de Facebook, etc.).<\/p>\n\n\n\n<p>En colaboraci\u00f3n con Fr\u00e9d\u00e9ric Dechamps y Nathan Vanhelleputte, del despacho de abogados belga Lex4u, ponemos a tu disposici\u00f3n un ebook dedicado a las plataformas de gesti\u00f3n de datos en el que asimismo exponemos c\u00f3mo les son de aplicaci\u00f3n el RGPD y la normativa en materia de <em>ePrivacy<\/em> a trav\u00e9s de ejemplos pr\u00e1cticos.<\/p>\n\n\n\n<p><strong>\u00bfCu\u00e1les son los <a href=\"https:\/\/qualifio.com\/es\/blog\/datos-first-party\/\"><em>first party<\/em><\/a>, <em>second party<\/em> y <em>third party data<\/em>? \u00bfQu\u00e9 efectos tienen el RGPD y el Reglamento de <em>ePrivacy<\/em> para los DMP\u00b4s? \u00a1Descubre mucho m\u00e1s en nuestro ebook!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2019%20-%20DMP%20ebook\/ES%20-%20DMP%20Ebook%20-%202019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La obtenci\u00f3n del consentimiento del interesado para el uso de sus datos personales es uno de los elementos clave del RGPD. Pero, \u00bfse aplica esto mismo al tratamiento de datos a trav\u00e9s de una plataforma de gesti\u00f3n de datos (DMP)? \u00bfQu\u00e9 ocurre con el Reglamento de ePrivacy? \u00a1Puedes acceder a m\u00e1s informaci\u00f3n sobre este tema [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":28194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-28193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[Ebook] DMP\u00b4s y la privacidad de datos | Qualifio<\/title>\n<meta name=\"description\" content=\"Descubre nuestra plataforma de gesti\u00f3n de datos (DMP) y el ebook de privacidad de datos, escrito con la 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