{"id":27838,"date":"2018-09-17T11:58:35","date_gmt":"2018-09-17T09:58:35","guid":{"rendered":"https:\/\/qualifio.com\/blog\/banca-seguros-comunidad-digital\/"},"modified":"2026-02-20T18:19:55","modified_gmt":"2026-02-20T17:19:55","slug":"banca-seguros-comunidad-digital","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/banca-seguros-comunidad-digital\/","title":{"rendered":"Banca y seguros: 8 maneras de involucrar a la comunidad digital"},"content":{"rendered":"\n

A principios de 2018, el nuevo informe Global Digital de We Are Social<\/a> y Hootsuite revel\u00f3 que ahora hay m\u00e1s de 4.000 millones de personas en todo el mundo que usan Internet. A medida que la tecnolog\u00eda digital contin\u00faa evolucionando, los usuarios tienen nuevas necesidades y ya no toleran anuncios intrusivos ni comunicaciones comerciales mal orientadas. Lo cual, tambi\u00e9n es aplicable al sector financiero y las compa\u00f1\u00edas de seguros. Los actores de la industria se enfrentan a consumidores cada vez m\u00e1s exigentes que esperan que las instituciones financieras y de seguros los conozcan<\/strong>, los escuchen y los premien a lo largo de todo el funnel.<\/p>\n\n\n\n

Estamos en 2019. Los productos, servicios e incluso modelos de negocios todav\u00eda est\u00e1n cambiando<\/strong> para adaptarse a esta nueva realidad: vemos nuevos contratos online, conversaciones de chat sobre los servicios al cliente, gesti\u00f3n del dinero a trav\u00e9s de Apps, operaciones financieras online, etc. Seg\u00fan un estudio reciente, m\u00e1s del 60% de las personas utilizan la banca m\u00f3vil en pa\u00edses europeos<\/a> (2016).<\/p>\n\n\n\n

Sin embargo, los bancos y las compa\u00f1\u00edas de seguros no siempre son los m\u00e1s atractivos o los m\u00e1s f\u00e1ciles de comercializar. Por esta raz\u00f3n, uno de los desaf\u00edos es romper con el enfoque \u201ctradicional\u201d de este sector<\/strong> y sus clich\u00e9s. Para llegar a los clientes, encontrar nuevos clientes y atraerlos, se necesitan ideas creativas sobre campa\u00f1as de marketing<\/strong>. Afortunadamente, \u00a1tenemos justo eso!<\/p>\n\n\n\n

Te explicamos 8 t\u00e1cticas que los bancos y las empresas del sector de seguros pueden aplicar<\/strong>, para desmarcarse del enfoque tradicional y adaptarse a las necesidades de sus nuevos y potenciales clientes, as\u00ed como estar preparado para abordar las sucesivos cambios en las tendencias digitales.<\/p>\n\n\n\n

\n
Decarga el e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A principios de 2018, el nuevo informe Global Digital de We Are Social y Hootsuite revel\u00f3 que ahora hay m\u00e1s de 4.000 millones de personas en todo el mundo que usan Internet. A medida que la tecnolog\u00eda digital contin\u00faa evolucionando, los usuarios tienen nuevas necesidades y ya no toleran anuncios intrusivos ni comunicaciones comerciales mal […]<\/p>\n","protected":false},"author":13,"featured_media":27839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"\nBanca y seguros: ideas creativas para involucrar a la comunidad<\/title>\n<meta name=\"description\" content=\"Te explicamos 8 t\u00e1cticas que los bancos y las empresas del sector de seguros pueden aplicar, para desmarcarse del enfoque tradicional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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