{"id":27653,"date":"2018-06-26T17:19:16","date_gmt":"2018-06-26T15:19:16","guid":{"rendered":"https:\/\/qualifio.com\/blog\/40-campanas-publicitarias-anunciantes\/"},"modified":"2026-02-17T11:21:30","modified_gmt":"2026-02-17T10:21:30","slug":"40-campanas-publicitarias-anunciantes","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/40-campanas-publicitarias-anunciantes\/","title":{"rendered":"40 campa\u00f1as publicitarias interactivas para enamorar a tus anunciantes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despu\u00e9s de mucho camino recorrido con el display, los encargados de publicidad son perfectamente conscientes de que el <strong>display por s\u00ed solo no puede generar beneficios<\/strong>. De hecho, incluso puede estar alejando a las audiencias a medida que atrae la ceguera del banner. Los usuarios se sienten cada vez m\u00e1s frustrados por las ventanas emergentes, superposiciones, publicidad de reproducci\u00f3n autom\u00e1tica en videos y la enorme cantidad de anuncios que ven todos los d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, por un lado tenemos unos <strong>resultados de display nulos debidos al sobre impacto<\/strong> al que est\u00e1n sometidos los usuarios con lo cual, la publicidad les pasa inadvertida; Y por otro lado, debido tambi\u00e9n a esta sobre exposici\u00f3n de publicidad, la confianza que los consumidores depositan en los anuncios en el entorno digital est\u00e1 disminuyendo y el uso de adblockers sigue creciendo. <strong>En este contexto, \u00bfqu\u00e9 puedes ofrecer a tus anunciantes?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTrabajas para una empresa de medios y est\u00e1s buscando nuevas formas de generar ingresos publicitarios viables? <strong>\u00bfQuieres nuevos <a href=\"https:\/\/qualifio.com\/es\/producto\/tipos-campana\/\" target=\"_blank\" rel=\"noopener noreferrer\">formatos publicitarios creativos<\/a>, m\u00e1s f\u00e1ciles de usar y menos intrusivos?<\/strong> \u00bfC\u00f3mo puedes crear contenido que genera valor a tus anunciantes y que brinde una experiencia interactiva para sus usuarios?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfLa soluci\u00f3n?<a href=\"https:\/\/qualifio.com\/es\/blog\/marketing-interactivo-ejemplos-grandes-marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> \u00a1Marketing interactivo!<\/a> <strong>Las campa\u00f1as publicitarias interactivas<\/strong> pueden adoptar m\u00faltiples formas. Lo que tienen en com\u00fan es que, en comparaci\u00f3n con la experiencia de ver pasivamente un anuncio, estos formatos realmente<strong> atraen a los consumidores y ayudan a crear una experiencia de marca s\u00f3lida y memorable.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">A continuaci\u00f3n, te presentamos algunos casos de \u00e9xito reales de campa\u00f1as publicitarias interactivas que puedes ofrecer a tus anunciantes.<strong> \u00a1Descarga nuestro ebook y tendr\u00e1s todo lo que necesitas en un solo documento!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2019%20-%2040%20ideas%20for%20brands%2c%20media%2c%20agencies\/40-interactive-media-campaigns-advertisers-es.pdf\">Descarga el e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de mucho camino recorrido con el display, los encargados de publicidad son perfectamente conscientes de que el display por s\u00ed solo no puede generar beneficios. De hecho, incluso puede estar alejando a las audiencias a medida que atrae la ceguera del banner. Los usuarios se sienten cada vez m\u00e1s frustrados por las ventanas emergentes, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>40 campa\u00f1as publicitarias interactivas para tus anunciantes<\/title>\n<meta name=\"description\" content=\"\u00bfTrabajas para un medio y buscas nuevas formas de generar ingresos publicitarios? En este art\u00edculo te contamos c\u00f3mo puedes hacerlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/40-campanas-publicitarias-anunciantes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 campa\u00f1as publicitarias interactivas para enamorar a tus anunciantes\" \/>\n<meta property=\"og:description\" content=\"\u00bfTrabajas para un medio y buscas nuevas formas de generar ingresos publicitarios? 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