{"id":27588,"date":"2018-06-05T12:06:18","date_gmt":"2018-06-05T10:06:18","guid":{"rendered":"https:\/\/qualifio.com\/blog\/formatos-interactivos-medios-europeos\/"},"modified":"2026-02-17T11:12:22","modified_gmt":"2026-02-17T10:12:22","slug":"formatos-interactivos-medios-europeos","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/formatos-interactivos-medios-europeos\/","title":{"rendered":"Formatos interactivos: la piedra filosofal de monetizaci\u00f3n de los medios europeos"},"content":{"rendered":"\n<p>Los medios, durante los \u00faltimos 10 a\u00f1os, se han enfrentado a un creciente n\u00famero de desaf\u00edos para tener \u00e9xito en su transformaci\u00f3n digital: <strong>disminuci\u00f3n de audiencias<\/strong> de medios tradicionales, <strong>adaptaci\u00f3n<\/strong> de los departamentos de redacci\u00f3n y formatos de distribuci\u00f3n, <strong>dificultades para monetizar<\/strong> el contenido web y m\u00f3vil, <strong>monopolio de competencia<\/strong> de Facebook y Google en ingresos publicitarios, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2018-06-01-a\u0300-15.30.21.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2018-06-01-a\u0300-15.30.21-450x141.png\" alt=\"media-ebook-qualifio-campaign-example-2018\" class=\"wp-image-24909\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><strong>Estos desaf\u00edos han sido a todos los niveles<\/strong>: redacci\u00f3n, marketing, datos, ventas de publicidad&#8230; Se han lanzado proyectos ambiciosos y se han adoptado plataformas t\u00e9cnicas para adaptarse a estas nuevas realidades: adopci\u00f3n de nuevas herramientas de publicaci\u00f3n, mejora del conocimiento y la segmentaci\u00f3n de audiencias, nuevos formatos publicitarios, etc.<\/p>\n\n\n\n<p><strong>La adopci\u00f3n de la plataforma Qualifio dentro de una empresa editorial o medio de comunicaci\u00f3n, contribuye a dar jaque a algunos de estos desaf\u00edos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofrecer a los anunciantes formatos publicitarios nuevos e innovadores a trav\u00e9s de m\u00faltiples canales<\/li>\n\n\n\n<li>Generar clientes potenciales dentro del embudo de usuarios, con el objetivo de convertirlos en clientes de pago<\/li>\n\n\n\n<li>Generar contenido de mayor interactividad y viralidad<\/li>\n\n\n\n<li>Conocer mejor los usuarios y con ello segmentar audiencias<\/li>\n<\/ul>\n\n\n\n<p>En este ebook, <strong>reunimos algunos de los ejemplos de las campa\u00f1a m\u00e1s exitosos de nuestros clientes de medios<\/strong>, que optaron por contenidos interactivos en lugar de los est\u00e1ticos para alcanzar sus objetivos de marketing.<\/p>\n\n\n\n<p>Descarga nuestro ebook y descubre c\u00f3mo <strong>Eurosport, Euronews, El Pa\u00eds, France T\u00e9l\u00e9visions,<\/strong> RTL Belgium, Gulli, De Standaard, y muchos otros est\u00e1n utilizando nuestra plataforma.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2018%20-%209%20media%20ebook\/ES-9-Media-Ebook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los medios, durante los \u00faltimos 10 a\u00f1os, se han enfrentado a un creciente n\u00famero de desaf\u00edos para tener \u00e9xito en su transformaci\u00f3n digital: disminuci\u00f3n de audiencias de medios tradicionales, adaptaci\u00f3n de los departamentos de redacci\u00f3n y formatos de distribuci\u00f3n, dificultades para monetizar el contenido web y m\u00f3vil, monopolio de competencia de Facebook y Google en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interactividad: la piedra filosofal de monetizaci\u00f3n de los medios<\/title>\n<meta name=\"description\" content=\"Descarga nuestro ebook: reunimos algunas de las campa\u00f1as m\u00e1s exitosos de medios, que optaron por contenidos interactivos en lugar de los est\u00e1ticos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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