{"id":27488,"date":"2018-04-25T11:22:59","date_gmt":"2018-04-25T09:22:59","guid":{"rendered":"https:\/\/qualifio.com\/blog\/ejemplos-marketing-interactivo-principales-retailers-europeos\/"},"modified":"2026-02-16T19:09:16","modified_gmt":"2026-02-16T18:09:16","slug":"ejemplos-marketing-interactivo-principales-retailers-europeos","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/ejemplos-marketing-interactivo-principales-retailers-europeos\/","title":{"rendered":"Interesantes ejemplos de marketing interactivo de las principales marcas europeas"},"content":{"rendered":"\n<p>Las campan\u0303as publicitarias esta\u0301ticas son cada vez menos eficaces, en especial en el sector retail. Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing:<strong> el marketing interactivo<\/strong>.<\/p>\n\n\n\n<p>Quiz, concursos, test de personalidad y formatos interactivos de todos los tipos permiten generar mayor viralidad y, sobre todo, crear una comunicacio\u0301n en ambos sentidos con los diferentes pu\u0301blicos. Con frecuencia, estas campan\u0303as contribuyen a la consecucio\u0301n de los objetivos siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumentar las ventas<\/strong> a trave\u0301s de campan\u0303as virales que comparten los consumidores<\/li>\n\n\n\n<li><strong>Captar nuevos miembros<\/strong> para los programas de fidelizacio\u0301n<\/li>\n\n\n\n<li><strong>Incrementar el nu\u0301mero de seguidores<\/strong> en redes sociales<\/li>\n\n\n\n<li><strong>Incrementar el nu\u0301mero de personas suscritas<\/strong> a las newsletters<\/li>\n\n\n\n<li><strong>Fidelizar las visitas promoviendo que vuelva<\/strong>, a trave\u0301s de animaciones lu\u0301dicas y atractivas<\/li>\n\n\n\n<li><strong>Recoger datos concretos sobre los consumidores<\/strong> para personalizar la comunicacio\u0301n y las ofertas a partir de la segmentacio\u0301n<\/li>\n\n\n\n<li><strong>Convertir las visitas online en visitas a tiendas fi\u0301sicas<\/strong> dirigir las visitas fi\u0301sicas hacia los formatos digitales y tiendas online<\/li>\n\n\n\n<li><strong>Incrementar los ingresos de patrocinio<\/strong>, dotando de una mayor visibilidad a sus colaboradores a trave\u0301s de iniciativas concretas<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-center\">En este eBook vamos a exponer <strong>las formas interactivas gracias a las cuales los profesionales de referencia en retail<\/strong> alcanzan sus objetivos, asi\u0301 como ejemplos concretos de campan\u0303as y de sus resultados.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2018%20-%20Retail\/retail-multipager-es.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-carrefour-kid-s-club\"><span style=\"color: #f7a932;\">1. Carrefour Kid&#8217;s Club<\/span><\/h2>\n\n\n\n<p>En el marco de su Programa de Fidelizacio\u0301n, Carrefour ofrece a las personas que han solicitado la Tarjeta Carrefour y que tienen hijos entre los 3 y los 12 an\u0303os la posibilidad de suscribirse al Carrefour Kid\u2019s Club. El Club recurre todos los meses a una meca\u0301nica diferente de juegos interactivos que pone a disposicio\u0301n de sus usuarios ma\u0301s jo\u0301venes con animaciones y ventajas exclusivas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-objectivos-de-marketing\"><span style=\"color: #f7a932;\">Objectivos de marketing<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Captacio\u0301n<\/strong> \u2014 Los participantes deben introducir su nu\u0301mero de Tarjeta Carrefour y\/ o de la Tarjeta Carrefour Kid\u2019s Club para incrementar sus posibilidades de ganar &gt; Promueve la adhesio\u0301n al Programa de Fidelizacio\u0301n<\/li>\n\n\n\n<li><strong>Fidelizacio\u0301n<\/strong> \u2014 El concurso reu\u0301ne todos los meses a los miembros del Carrefour Kid\u2019s Club e incluye gran parte de la animacio\u0301n digital<\/li>\n\n\n\n<li><strong>Opt-in<\/strong> \u2014 Los concursos promueven que los participantes se suscriban a la newsletter<\/li>\n\n\n\n<li><strong>Retencio\u0301n<\/strong> \u2014 La meca\u0301nica va cambiando todos los meses: quiz, sopas de letras, calendarios de adviento, etc&#8230;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resultados-globales\"><span style=\"color: #f7a932;\">Resultados globales<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+97.000<\/strong> participantes identificados y captadoss<\/li>\n\n\n\n<li><strong>+177.000<\/strong> partidas jugadas<\/li>\n\n\n\n<li><strong>800<\/strong> nuevos miembros todos los meses<\/li>\n\n\n\n<li><strong>22.000<\/strong> personas ma\u0301s suscritas a la newsletter<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ejemplo-test-de-personalidad-que-golosina-haribo-eres\"><span style=\"color: #f7a932;\">Ejemplo: test de personalidad \u00bfQu\u00e9 golosina Haribo eres?<\/span><\/h3>\n\n\n\n<p>Bases: para participar en el juego y tratar de llevarse las bolsitas de Haribo, el participante debe responder a toda una serie de preguntas hasta descubrir con que\u0301 golosina se identifica ma\u0301s. Detalle importante: para que su participacio\u0301n sea va\u0301lida, debe indicar sus datos y proporcionar el nu\u0301mero de su tarjeta de afiliacio\u0301n, que el sistema comprobara\u0301 de inmediato.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.767<\/strong> perfiles nuevos recopilados<\/li>\n\n\n\n<li><strong>309<\/strong> veces compartido en Facebook<\/li>\n\n\n\n<li><strong>1.215<\/strong> nuevas suscripciones a la newsletter<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-de-personalidad-668x1024.webp\" alt=\"haribo-test-de-personalidad\" class=\"wp-image-63590\" style=\"width:500px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-de-personalidad-668x1024.webp 668w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-de-personalidad-196x300.webp 196w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-de-personalidad-768x1178.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-de-personalidad.webp 780w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>MediaMarkt, Weldom, Factory Bonaire, Nestl\u00e9\u2026 Mira los ejemplos completos en nuestro Ebook gratuito!&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2018%20-%20Retail\/retail-multipager-es.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las campan\u0303as publicitarias esta\u0301ticas son cada vez menos eficaces, en especial en el sector retail. Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing: el marketing interactivo. Quiz, concursos, test de personalidad y formatos interactivos de todos los tipos permiten generar mayor viralidad y, sobre [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing interactivo de los principales retailers europeos<\/title>\n<meta name=\"description\" content=\"Para seguir captando clientes, la mayori\u0301a de los minoristas recurren hoy al marketing interactivo. Aqu\u00ed te explicamos qu\u00e9 es y c\u00f3mo usarlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/es\/blog\/ejemplos-marketing-interactivo-principales-retailers-europeos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interesantes ejemplos de marketing interactivo de las principales marcas europeas\" \/>\n<meta property=\"og:description\" content=\"Para seguir captando clientes, la mayori\u0301a de los minoristas recurren hoy al marketing interactivo. 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