{"id":27213,"date":"2018-02-16T13:20:48","date_gmt":"2018-02-16T12:20:48","guid":{"rendered":"https:\/\/qualifio.com\/blog\/segmentacion-datos-marketing\/"},"modified":"2023-05-10T11:02:31","modified_gmt":"2023-05-10T09:02:31","slug":"segmentacion-datos-marketing","status":"publish","type":"post","link":"https:\/\/qualifio.com\/es\/blog\/segmentacion-datos-marketing\/","title":{"rendered":"Segmentaci\u00f3n : 5 tips para mejorar los segmentos de datos"},"content":{"rendered":"<p style=\"text-align: left\"><em>La segmentaci\u00f3n de datos es un objetivo estrat\u00e9gico de vital importancia para producir y poner en marcha campa\u00f1as de marketing pertinentes, personalizadas e impactantes. Un objetivo que puede resultar dif\u00edcil de gestionar internamente, pero que gracias a la experiencia externa, aportar\u00e1 frescura, innovaci\u00f3n y un valor a\u00f1adido que marcar\u00e1n la diferencia.<\/em><\/p>\n<p><strong>El mayor desaf\u00edo de esta es encontrar el target adecuado<\/strong>: apoyarse en los datos de los que dispone una compa\u00f1\u00eda para personalizar los mensajes <strong>en base a los&nbsp;<em>buyer personas<\/em> o perfiles de consumidor<\/strong>. En definitiva, estar en condiciones de transmitir el mensaje correcto a la persona adecuada en el momento, y por el canal, apropiados. <a href=\"https:\/\/qualifio.com\/blog\/es\/segmentacion-datos-marketing\/#more-22575\" class=\"more-link\"><span aria-label=\"Continue reading Segmentaci\u00f3n : 5 tips para mejorar los segmentos de datos\">(more\u2026)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La segmentaci\u00f3n de datos es un objetivo estrat\u00e9gico de vital importancia para producir y poner en marcha campa\u00f1as de marketing pertinentes, personalizadas e impactantes. Un objetivo que puede resultar dif\u00edcil de gestionar internamente, pero que gracias a la experiencia externa, aportar\u00e1 frescura, innovaci\u00f3n y un valor a\u00f1adido que marcar\u00e1n la diferencia. El mayor desaf\u00edo de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-27213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Segmentaci\u00f3n: 5 consejos para personalizar tu base de datos<\/title>\n<meta name=\"description\" content=\"El objetivo de la segmentaci\u00f3n es proporcionar contenido m\u00e1s relevante para tu p\u00fablico.En este art\u00edculo, te contamos c\u00f3mo hacerlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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