{"id":78852,"date":"2025-10-22T10:47:56","date_gmt":"2025-10-22T08:47:56","guid":{"rendered":"https:\/\/qualifio.com\/?page_id=78852"},"modified":"2025-11-05T17:07:00","modified_gmt":"2025-11-05T16:07:00","slug":"plataforma-de-fan-engagement","status":"publish","type":"page","link":"https:\/\/qualifio.com\/es\/campanas-marketing-interactivo\/plataforma-de-fan-engagement\/","title":{"rendered":"Plataforma de fan engagement"},"content":{"rendered":"\n<div class=\"wp-block-group bg-white is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading\" id=\"h-da-un-paso-mas-con-una-plataforma-de-fan-engagement\">Da un paso m\u00e1s con una plataforma de fan engagement<\/h1>\n\n\n\n<p>Los fans de hoy ya no se conforman con ser espectadores: quieren participar. Entre predicciones de resultados, contenidos exclusivos y competiciones entre seguidores, el compromiso debe ser inmediato, interactivo y accesible.<\/p>\n\n\n\n<p>Eso es exactamente lo que permite <strong>una plataforma de fan engagement de deporte<\/strong>. Al reunir contenido, gamificaci\u00f3n y datos en un ecosistema centralizado, permite a clubes y titulares de derechos activar a su audiencia en tiempo real durante todo el a\u00f1o.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"390\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/top-sports-fan-engagement-platform.webp\" alt=\"sports-fan-engagement-platform\" class=\"wp-image-77234\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/top-sports-fan-engagement-platform.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/top-sports-fan-engagement-platform-300x251.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-light-grey is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"376\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mobile-first.webp\" alt=\"mobile-first\" class=\"wp-image-77238\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mobile-first.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mobile-first-300x242.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-la-brecha-de-compromiso-por-que-los-metodos-tradicionales-ya-no-bastan\">La brecha de compromiso: por qu\u00e9 los m\u00e9todos tradicionales ya no bastan<\/h2>\n\n\n\n<p>Incluso en un mundo ultra conectado, muchos fans se sienten abandonados entre dos eventos. Muchas organizaciones siguen confiando en enfoques obsoletos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una vez terminado el partido, el compromiso cae.<\/li>\n\n\n\n<li>Los emails gen\u00e9ricos y los contenidos est\u00e1ticos ya no atraen a nadie.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00bfQu\u00e9 se necesita?<\/strong> Un enfoque mobile-first, interactivo y personalizado.<\/p>\n\n\n\n<p>Una plataforma que convierta cada momento en una oportunidad de conexi\u00f3n: formatos din\u00e1micos, recorridos gamificados, contenidos a medida difundidos en todos los canales digitales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-marine is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wrapper-max is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-que-es-una-plataforma-de-fan-engagement\"><strong>\u00bfQu\u00e9 es una plataforma de fan engagement?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Una plataforma de fan engagement de deporte es una soluci\u00f3n digital centralizada que permite a los titulares de derechos crear, gestionar y optimizar f\u00e1cilmente campa\u00f1as dirigidas a los aficionados.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Con las herramientas adecuadas, los equipos de marketing pueden:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 134.69 156.21\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path 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d=\"M62.29,144.68c-5.18-.7-9.62-2.74-12.9-6.67A76.19,76.19,0,0,1,44,130c-.73-1.14-.26-2.17.79-2.89a2.05,2.05,0,0,1,3.07.56c1,1.51,1.93,3.09,2.9,4.64a15.88,15.88,0,0,0,12.84,7.88c2.9.23,3.3.68,3.3,3.54,0,3.3,0,6.6,0,9.9,0,1.7-.84,2.63-2.27,2.62s-2.27-1-2.29-2.65c0-2.93,0-5.87,0-8.88\"><\/path><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Publicar contenido interactivo en web, m\u00f3vil y redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 181.89 117.11\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path 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d=\"M102.32,70.79H97.08c2.66-1.61,5.31-5,8-7.64,1.85-1.85-1.11-4.65-3-2.8-3.7,3.7-7.4,7.48-11.1,11.18a2.3,2.3,0,0,0,0,3l11.1,11.12c1.85,1.85,4.81-1,3-2.89-2.41-2.41-4.81-5.54-7.22-7.15h46.8c-2.47,1.61-4.93,4.78-7.4,7.25-1.85,1.85,1.11,4.73,3,2.88,3.7-3.7,7.4-7.43,11.1-11.13a2.28,2.28,0,0,0,0-3l-11.1-11.11c-1.85-1.85-4.81.88-3,2.73,2.59,2.59,5.18,5.93,7.77,7.54H102.32Z\"><\/path><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Recopilar datos <em>zero-<\/em> y <em>first-party<\/em> accionables<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 146.87 135.35\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path d=\"M144.35,0H2.52A2.93,2.93,0,0,0,0,2.58V132.77a2.93,2.93,0,0,0,2.52,2.58H144.35a2.12,2.12,0,0,0,1.46-.79s.05-.15.08-.17.2-.08.22-.1a2.23,2.23,0,0,0,.76-1.52V2.58A2.94,2.94,0,0,0,144.35,0ZM50.45,4.32h92.1v13H4.32v-13Zm5.26,35c.95,1.76,1.91,3.49,2.87,5.24,1.29,2.38,3,4.42,4.13,7.3H48.86C51.14,47.52,53.43,43.5,55.71,39.3Zm-7.3,22.93V56.16h15v74.06c-5.76,0-9.89-.07-14.75-.09C48.6,107.51,48.42,84.86,48.41,62.23ZM82.08,131V34.56H100.8v5.76H92.16a2.16,2.16,0,1,0,0,4.32h8.64V50.4H97.92a2.16,2.16,0,1,0,0,4.32h2.88v5.76H92.16a2.16,2.16,0,1,0,0,4.32h8.64v5.76H97.92a2.16,2.16,0,1,0,0,4.32h2.88v5.76H92.16a2.16,2.16,0,0,0,0,4.32h8.64v5.76H97.92a2.16,2.16,0,1,0,0,4.32h2.88v5.76H92.16a2.16,2.16,0,1,0,0,4.32h8.64v5.76H97.92a2.16,2.16,0,1,0,0,4.31h2.88V121H92.16a2.16,2.16,0,0,0,0,4.32h8.64V131H82.08Zm23,0V32.45c0-1.17-.45-2.21-1.62-2.21H79.74a2.09,2.09,0,0,0-2,2.21V131H67.34c0-25.91.51-51.61,0-77.28-.06-3.37-2.44-6.45-4-9.35-1.91-3.52-3.82-7.09-5.74-10.6a2.18,2.18,0,0,0-3.73,0q-4.7,8.65-9.41,17.29a2.08,2.08,0,0,0-.34,1.18c0,23.34,0,46.89,0,70.24V131H4.32V21.6H142.55V131Z\"><\/path><circle cx=\"11.97\" cy=\"10.46\" r=\"2.52\"><\/circle><circle cx=\"29.49\" cy=\"10.46\" r=\"2.52\"><\/circle><circle cx=\"20.85\" cy=\"10.46\" r=\"2.52\"><\/circle><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Lanzar quizzes, concursos, encuestas y pron\u00f3sticos sin programar<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 165.36 134.73\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path d=\"M112.65,94.77a2.43,2.43,0,1,1,2.43-2.43A2.43,2.43,0,0,1,112.65,94.77Z\"><\/path><circle cx=\"52.71\" cy=\"92.34\" r=\"2.43\"><\/circle><path d=\"M82.68,97.76A12.43,12.43,0,0,1,70.26,85.35c0-4.63,5.61-14.4,10.42-21.37a2.44,2.44,0,0,1,4,0C89.49,71,95.1,80.72,95.1,85.35A12.43,12.43,0,0,1,82.68,97.76Zm-2.2-24.45c-2,3.32-5.29,9.29-5.36,12a7.56,7.56,0,1,0,15.12.07c-.07-2.76-3.39-8.72-5.35-12L82.68,69.6Z\"><\/path><path d=\"M32.73,134.73a12.42,12.42,0,0,1-5-23.77l2-.88L10.51,34.77l-1.43-.4a12.43,12.43,0,1,1,9.45-1.16l-2.3,1.31,1.37,2.26C22.92,45.52,34.08,60.2,49.1,60.2h0A22.35,22.35,0,0,0,52.37,60c17.71-2.53,24.74-24,26.94-33.15l.51-2.11-2-.85a12.43,12.43,0,1,1,9.73,0l-2,.86.51,2.11C88.28,35.94,95.35,57.44,113,60a22.45,22.45,0,0,0,3.26.24c15,0,26.19-14.68,31.51-23.42l1.37-2.26-2.3-1.31a12.41,12.41,0,1,1,9.45,1.16l-1.43.4-19.14,75.31,2,.88a12.42,12.42,0,0,1-5.05,23.77Zm0-20a7.56,7.56,0,1,0,0,15.12h99.9a7.56,7.56,0,0,0,0-15.12Zm1.89-4.86h96.12l15.63-61.52L140,54.42c-7.5,7.06-15.44,10.64-23.6,10.64a27.68,27.68,0,0,1-4-.29c-14.8-2.11-23-14.89-27.26-25.24l-2.37-5.76-2.37,5.76C76,49.88,67.85,62.66,53.06,64.77a27.94,27.94,0,0,1-4.06.3c-8.16,0-16.1-3.59-23.6-10.65l-6.41-6Zm118.32-95a7.56,7.56,0,1,0,7.56,7.56A7.57,7.57,0,0,0,152.94,14.85Zm-140.52,0A7.56,7.56,0,1,0,20,22.41,7.57,7.57,0,0,0,12.42,14.85Zm70.26-10a7.56,7.56,0,1,0,7.56,7.56A7.57,7.57,0,0,0,82.68,4.86Z\"><\/path><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Recompensar la fidelidad con contenido exclusivo o premios<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 139.91 137.86\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path d=\"M139.14,55.8v0L125.28,44V17.73a2.21,2.21,0,0,0-2.18-2.18H92L83.61,8.4C80,5.32,76,.53,71,.05c-5.6-.55-9.41,3.88-13.29,7.2l-9.56,8.14s-.09.11-.15.16H16.15A2.21,2.21,0,0,0,14,17.73V44.51L.76,55.78v0A2,2,0,0,0,0,57.44v78.25a2.21,2.21,0,0,0,2.18,2.17H137.74a2.2,2.2,0,0,0,2.17-2.17V57.44A2,2,0,0,0,139.14,55.8Zm-3.58,7.7v69.95L94.5,98.15Zm-.26-5.28a2.73,2.73,0,0,0-.69.4l-9.33,7.88V49.67ZM58.86,11.94c3.11-2.66,7.7-8.4,12.3-7.46,2,.41,3.29,1.81,4.78,3.08l5.93,5.05,3.44,2.94H54.62Zm50.91,8h11.15V70.17L90.37,96H49.56L18.33,69.83V19.9ZM4.35,133.41V63.8L45.42,98.16Q25.07,115.65,4.66,133.09A2.33,2.33,0,0,0,4.35,133.41ZM14,66.19,5,58.68a2.19,2.19,0,0,0-.53-.33L14,50.24ZM92,133.51H10.85Q30.26,117,49.57,100.31H90.35L129,133.51Z\"><\/path><path d=\"M56.14,79a26.18,26.18,0,0,0,30.09-.54c2.25-1.62.08-5.4-2.2-3.76C76.63,80,66.9,80.77,59.12,75.76a21.57,21.57,0,1,1,28-32.23c3,3.49,4.86,7.74,3.72,12.57-1,4.06-4.11,8.26-8.28,9.4-1.34.36-3.71.51-4.68-.81-.87-1.17-.37-3.78-.23-5.09a54.68,54.68,0,0,1,1.19-6.68c.6-2.23,1.1-4.26,1.57-5.8a2,2,0,0,0-.08-1.45,1.84,1.84,0,0,0-1.44-1.23c-6.71-1.46-14.46-.28-19,5.24s-5.55,15.44,1.51,19.38c5.78,3.23,9.66,1,12.4-3.14,1.59,3.58,5.93,4.88,9.92,3.78,5.51-1.53,9.78-6.69,11.23-12.08,1.63-6-.34-11.69-4-16.26a2.27,2.27,0,0,0-.22-.32c-.16-.19-.33-.36-.5-.54a29.93,29.93,0,0,0-3.37-3.29,2.23,2.23,0,0,0-.75-.41,25.88,25.88,0,1,0-30,42.2ZM67.91,65.78c-3.27,1.07-6.28-1.27-7.06-4.32A10.65,10.65,0,0,1,63.65,52c2.94-3.16,7.57-4.07,11.83-3.65q-1.2,3.93-2.41,7.86C72.14,59.14,71.4,64.64,67.91,65.78Z\"><\/path><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Personalizar cada mensaje seg\u00fan las preferencias de los fans<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Desde encuestas en directo en los d\u00edas de partido hasta programas de fidelizaci\u00f3n de temporada, <strong>esta plataforma se convierte en el coraz\u00f3n digital de tu estrategia de experiencia fan<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-white is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-lo-que-puedes-esperar-de-una-plataforma-eficaz\">Lo que puedes esperar de una plataforma eficaz<\/h2>\n\n\n\n<p>No todas las plataformas son iguales. Busca una que ofrezca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creaci\u00f3n de campa\u00f1as sin c\u00f3digo<\/strong> con interfaces adaptadas al m\u00f3vil,<\/li>\n\n\n\n<li><strong>Activaciones en tiempo real <\/strong>(votos en directo, retos, encuestas),<\/li>\n\n\n\n<li><strong>Gamificaci\u00f3n integrada<\/strong>: clasificaciones, puntos y sistemas de recompensas,<\/li>\n\n\n\n<li><strong>Integraciones de fidelizaci\u00f3n <\/strong>para fomentar el compromiso a largo plazo,<\/li>\n\n\n\n<li><strong>Dashboards anal\u00edticos<\/strong> para evaluar el rendimiento de campa\u00f1as y el ROI,<\/li>\n\n\n\n<li><strong>Herramientas de segmentaci\u00f3n<\/strong> basadas en el comportamiento y las preferencias de los fans,<\/li>\n\n\n\n<li><strong>Difusi\u00f3n omnicanal<\/strong>: del estadio a las redes sociales,<\/li>\n\n\n\n<li><strong>Formatos pensados para patrocinadores <\/strong>a fin de aumentar la visibilidad de marca.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Por supuesto, la plataforma debe cumplir <strong>las leyes de protecci\u00f3n de datos<\/strong> e integrarse de forma transparente con tu CRM, CMS y conjunto de herramientas anal\u00edticas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"390\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-platforms.webp\" alt=\"core-features\" class=\"wp-image-66621\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-platforms.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-platforms-300x251.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-light-grey is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"376\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/how-to-compare-platforms.webp\" alt=\"how-to-compare-platforms\" class=\"wp-image-77242\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/how-to-compare-platforms.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/how-to-compare-platforms-300x242.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-como-comparar-las-plataformas\">C\u00f3mo comparar las plataformas<\/h2>\n\n\n\n<p>Con tantas opciones disponibles en el mercado, c\u00e9ntrate en aquellas que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Est\u00e9n dise\u00f1adas espec\u00edficamente para organizaciones deportivas,<\/li>\n\n\n\n<li>Ofrezcan recopilaci\u00f3n y an\u00e1lisis de datos transparentes,<\/li>\n\n\n\n<li>Se integren de forma nativa con tu infraestructura existente,<\/li>\n\n\n\n<li>Proporcionen soporte pr\u00e1ctico e integraci\u00f3n,<\/li>\n\n\n\n<li>Hayan demostrado su eficacia con clubes similares al tuyo,<\/li>\n\n\n\n<li>Soporten campa\u00f1as flexibles y segmentadas,<\/li>\n\n\n\n<li>Den prioridad a la experiencia m\u00f3vil y del fan.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-marine is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-caso-cliente-como-el-valencia-cf-desarrollo-su-base-de-fans\">Caso cliente: c\u00f3mo el Valencia CF desarroll\u00f3 su base de fans<\/h2>\n\n\n\n<p>El <strong>Valencia Club de F\u00fatbol <\/strong>eligi\u00f3 <strong>Qualifio<\/strong> en marzo de 2021 para liderar su estrategia de transformaci\u00f3n digital. Con un equipo de marketing de seis personas, la plataforma se convirti\u00f3 en un pilar de sus esfuerzos de comunicaci\u00f3n y compromiso con los fans.<\/p>\n\n\n\n<p><strong>Objetivos clave:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desarrollar su base de datos mediante opt-ins first- y zero-party,<\/li>\n\n\n\n<li>Comprender mejor las expectativas de los fans a trav\u00e9s de feedback interactivo,<\/li>\n\n\n\n<li>Mejorar la visibilidad de los patrocinadores mediante formatos de campa\u00f1a personalizados,<\/li>\n\n\n\n<li>Mantener el compromiso de los fans con contenido interactivo.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Qu\u00e9 implementaron:<\/strong><\/p>\n\n\n\n<p>El Valencia CF lanz\u00f3 regularmente campa\u00f1as interactivas: quizzes, concursos y encuestas, dise\u00f1ados para recopilar datos valiosos e implicar a los fans m\u00e1s all\u00e1 de los d\u00edas de partido.<\/p>\n\n\n\n<p><strong>Resultados obtenidos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fuerte crecimiento en el n\u00famero de suscriptores a la newsletter,<\/li>\n\n\n\n<li>Mejor segmentaci\u00f3n y comunicaci\u00f3n m\u00e1s personalizada,<\/li>\n\n\n\n<li>Mayor visibilidad para patrocinadores gracias a las activaciones de campa\u00f1a.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Este caso ilustra c\u00f3mo una plataforma dedicada ayuda a clubes medianos y grandes a mantener el compromiso de los fans durante todo el a\u00f1o, no solo en los d\u00edas de partido.<\/p>\n\n\n\n<p><a class=\"qlf-cta\" href=\"https:\/\/qualifio.com\/es\/blog\/valencia-cf-crecer-acercarse-aficionados-dar-visibilidad-sponsors\/\">Ver el caso completo<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"691\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/valencia-ipads.webp\" alt=\"use-case-valencia\" class=\"wp-image-77216\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/valencia-ipads.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/valencia-ipads-202x300.webp 202w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-white is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"390\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/how-gamification-drives-results.webp\" alt=\"how-gamification-drives-results\" class=\"wp-image-77246\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/how-gamification-drives-results.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/how-gamification-drives-results-300x251.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-como-la-gamificacion-genera-resultados\">C\u00f3mo la gamificaci\u00f3n genera resultados<\/h2>\n\n\n\n<p>La gamificaci\u00f3n es mucho m\u00e1s que una moda: es una t\u00e1ctica probada para fidelizar fans. Cuando los fans ganan puntos, ascienden en clasificaciones o desbloquean recompensas, se crea un comportamiento adictivo que impulsa la participaci\u00f3n, la recopilaci\u00f3n de datos y la visibilidad de la campa\u00f1a.<\/p>\n\n\n\n<p>Bien utilizada, la gamificaci\u00f3n permite obtener:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor compromiso repetido,<\/li>\n\n\n\n<li>Mejor captura de datos,<\/li>\n\n\n\n<li>M\u00e1s contenido generado por usuarios y compartido de forma viral,<\/li>\n\n\n\n<li>Mejor recuerdo de la marca.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-light-grey is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-valor-comercial-real-como-el-compromiso-impulsa-los-ingresos\">Valor comercial real: c\u00f3mo el compromiso impulsa los ingresos<\/h2>\n\n\n\n<p>El compromiso no se limita al reconocimiento: es un verdadero motor de negocio. Con una buena plataforma, clubes y ligas pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vender m\u00e1s entradas<\/strong> mediante preventas exclusivas o sorteos interactivos,<\/li>\n\n\n\n<li><strong>Estimular ventas<\/strong> de merchandising con puntos de fidelidad o descuentos,<\/li>\n\n\n\n<li><strong>Maximizar la exposici\u00f3n<\/strong> de patrocinadores con formatos interactivos personalizados,<\/li>\n\n\n\n<li><strong>Enriquecer su base de datos<\/strong> con mec\u00e1nicas de afiliaci\u00f3n integradas en las campa\u00f1as,<\/li>\n\n\n\n<li><strong>Medir con precisi\u00f3n el impacto <\/strong>gracias a datos de rendimiento en tiempo real.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Un fan comprometido compra m\u00e1s, comparte m\u00e1s y permanece fiel por m\u00e1s tiempo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"376\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-fuels-revenue.webp\" alt=\"engagement-fuels-revenue\" class=\"wp-image-77330\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-fuels-revenue.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-fuels-revenue-300x242.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-marine is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"376\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/data-analytics-dark-blue.webp\" alt=\"data-analytics\" class=\"wp-image-77334\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/data-analytics-dark-blue.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/data-analytics-dark-blue-300x242.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-por-que-los-datos-y-el-analisis-favorecen-un-mejor-compromiso\">Por qu\u00e9 los datos y el an\u00e1lisis favorecen un mejor compromiso<\/h2>\n\n\n\n<p>El compromiso sin an\u00e1lisis profundo es una oportunidad perdida. Una plataforma de fan engagement permite a tu equipo acceder a datos clave como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tasas de participaci\u00f3n y conversi\u00f3n por campa\u00f1a,<\/li>\n\n\n\n<li>Informes de rendimiento espec\u00edficos por canal,<\/li>\n\n\n\n<li>Herramientas de predicci\u00f3n de abandono de fans,<\/li>\n\n\n\n<li>Segmentaci\u00f3n comportamental,<\/li>\n\n\n\n<li>Seguimiento en directo de la exposici\u00f3n de patrocinadores.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>El an\u00e1lisis transforma cada clic en informaci\u00f3n accionable, mejorando la experiencia, aumentando el ROI y guiando las decisiones estrat\u00e9gicas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-white is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-elegir-la-plataforma-adecuada-para-tus-necesidades\">Elegir la plataforma adecuada para tus necesidades<\/h2>\n\n\n\n<p>Antes de adoptar una soluci\u00f3n, hazte las preguntas correctas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfPueden los usuarios novatos crear campa\u00f1as de manera aut\u00f3noma?<\/li>\n\n\n\n<li>\u00bfLa interfaz es realmente intuitiva en m\u00f3vil y ordenador?<\/li>\n\n\n\n<li>\u00bfLa herramienta se integra bien con tu CRM y herramientas de an\u00e1lisis?<\/li>\n\n\n\n<li>\u00bfEs f\u00e1cil lanzar campa\u00f1as patrocinadas para sponsors?<\/li>\n\n\n\n<li>\u00bfPermite interacci\u00f3n en tiempo real durante eventos?<\/li>\n\n\n\n<li>\u00bfLos recorridos y mensajes son personalizables seg\u00fan el segmento de fans?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Consejo profesional<\/strong>: c\u00e9ntrate en la flexibilidad y el alineamiento con tus objetivos de crecimiento y marketing, no solo en la lista de funcionalidades.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"390\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/choose-the-right-platform.webp\" alt=\"choose-the-right-platform\" class=\"wp-image-77338\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/choose-the-right-platform.webp 466w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/choose-the-right-platform-300x251.webp 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-marine is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wrapper-max is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-listo-para-involucrar-a-tus-fans-a-otro-nivel\">\u00bfListo para involucrar a tus fans a otro nivel?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Ya sea que dirijas un club de \u00e9lite o est\u00e9s desarrollando una base local de fans, el mensaje es el mismo: los fans esperan relevancia, reconocimiento y recompensas en tiempo real.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 117.23 156.46\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path d=\"M66.23,78.87A64.58,64.58,0,0,0,81.11,66c22.52-8.37,35.7-30.64,36.12-54.19a2.54,2.54,0,0,0-2.51-2.51H95.16Q94.65,6.83,94,4.44A2.57,2.57,0,0,0,91.53,2.6H64.22c-3.23,0-3.24,5,0,5H89.58c5.84,22.45-1,46.64-18.88,61.85a56.86,56.86,0,0,1-6.21,4.59c-1.65,1.06-2.95,1.46-3.29,3.47a39.33,39.33,0,0,0,0,6.14V99.44a3,3,0,0,0,0,.31H56V86.16c0-2.66.26-5.47,0-8.12-.33-3.44-4.41-4.61-6.94-6.53C29.45,56.68,21.55,31.12,27.66,7.62h5.09v29a2.53,2.53,0,0,0,3.78,2.17l8.57-5.44q4.29,2.71,8.57,5.44a2.2,2.2,0,0,0,2.75-.18,2.28,2.28,0,0,0,1-2V2.51A2.55,2.55,0,0,0,54.94,0H35.26a2.54,2.54,0,0,0-2.51,2.51V2.6h-7a2.57,2.57,0,0,0-2.42,1.84c-.47,1.6-.86,3.2-1.21,4.81H2.51A2.54,2.54,0,0,0,0,11.76C.43,35.31,13.61,57.58,36.13,66A64.58,64.58,0,0,0,51,78.87V99.75H38c-4.42,0-5.57,10-5.83,13.56h-8.2a2.55,2.55,0,0,0-2.52,2.51v24H21.2a2.56,2.56,0,0,0-2.52,2.52v11.65a2.56,2.56,0,0,0,2.52,2.52H96a2.55,2.55,0,0,0,2.51-2.52V142.29A2.55,2.55,0,0,0,96,139.77h-.22v-24a2.55,2.55,0,0,0-2.52-2.51H85.1c-.29-3.61-1.48-13.56-5.83-13.56H66.2a3,3,0,0,0,0-.31ZM96,14.28h16c-1.06,17.59-9.89,34.4-25,43.32A66.48,66.48,0,0,0,96,14.28ZM43.83,28.2q-3,1.92-6,3.85V6.75A2.75,2.75,0,0,0,38.32,5H52.43v27L46.37,28.2A2.51,2.51,0,0,0,43.83,28.2ZM5.16,14.28h16A66.42,66.42,0,0,0,30.14,57.6C15.05,48.68,6.22,31.87,5.16,14.28ZM30.64,151.43H23.71V144.8h.23a2.55,2.55,0,0,0,2.51-2.51v-24H90.79v24a2.36,2.36,0,0,0,.67,1.7l.08.08,0,.05a2.31,2.31,0,0,0,1.71.68h.23v6.63Zm49.43-38.12H37.17A39.27,39.27,0,0,1,39,104.78H78.25A40.11,40.11,0,0,1,80.07,113.31Z\"><\/path><path d=\"M78.48,129.45H38.76c-3.24,0-3.24,5,0,5H78.48C81.71,134.48,81.72,129.45,78.48,129.45Z\"><\/path><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/qualifio.com\/es\/\">Explore Qualifio<\/a> \u2013 la plataforma utilizada por los mejores clubes europeos<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 188.72 98.08\"><g id=\"Calque_2\" data-name=\"Calque 2\"><g id=\"Calque_1-2\" data-name=\"Calque 1\"><path 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d=\"M25.44,55.78l6.33,2.11c2.91,1,4.16-3.62,1.27-4.58L26.7,51.2C23.79,50.23,22.54,54.82,25.44,55.78Z\"><\/path><path d=\"M167.38,47.65l-5.45,1.77c-2.9.94-1.66,5.53,1.26,4.58l5.45-1.77C171.54,51.29,170.3,46.7,167.38,47.65Z\"><\/path><\/g><\/g><\/svg><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/qualifio.com\/es\/solicita-demo\/\">Book a free demo<\/a> \u2013 descubre c\u00f3mo el compromiso genera fidelidad e ingresos<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-fidelo-icon-picker align-center\"><svg id=\"Calque_2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 158.94 159.37\"><g id=\"icons\"><path 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style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/5566751.fs1.hubspotusercontent-na1.net\/hubfs\/5566751\/Ebooks%20and%20use%20cases\/Sports%20ebook%20-%202022\/qualifio-for-sports-2022-es.pdf\">Check out our ebook \u2013 tendencias del fan engagement en el deporte<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-fidelo-content-anim pre-footer align-center\"><div class=\"wrapper-max\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"get-in-touch\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"has-text-align-center\">La fidelidad no surge sola: se construye con experiencias memorables. Con una plataforma eficaz dedicada al fan engagement de deporte, puedes dinamizar tu comunidad, personalizar tus interacciones a gran escala y transformar ese compromiso en crecimiento tangible.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Dise\u00f1ada para dispositivos m\u00f3viles. Impulsada por datos. Pensada para el deporte.<\/strong> El futuro del marketing para fans ya est\u00e1 aqu\u00ed, y es interactivo.<\/p>\n<\/div><div class=\"r-bg\"><div class=\"r-b r1\"><\/div><div class=\"r-b r2\"><\/div><div class=\"r-b r3\"><\/div><div class=\"r-b r4\"><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Da un paso m\u00e1s con una plataforma de fan engagement Los fans de hoy ya no se conforman con ser espectadores: quieren participar. Entre predicciones de resultados, contenidos exclusivos y competiciones entre seguidores, el compromiso debe ser inmediato, interactivo y accesible. Eso es exactamente lo que permite una plataforma de fan engagement de deporte. Al [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":77345,"parent":45063,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-78852","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plataforma de fan engagement | Fideliza - Qualifio<\/title>\n<meta name=\"description\" content=\"Involucra a tus fans en cualquier momento con una plataforma de fan engagement de deporte mobile-first. 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