{"id":31461,"date":"2020-06-21T17:57:00","date_gmt":"2020-06-21T15:57:00","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=31461"},"modified":"2026-02-16T10:58:03","modified_gmt":"2026-02-16T09:58:03","slug":"decathlon-von-der-bindung-bis-zur-kundenkonversion","status":"publish","type":"post","link":"https:\/\/qualifio.com\/de\/blog\/decathlon-von-der-bindung-bis-zur-kundenkonversion\/","title":{"rendered":"Decathlon: Von der Bindung bis zur Kundenkonversion"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-wie-decathlon-interaktive-inhalte-innerhalb-seiner-marketingstrategie-einsetzt\">Wie Decathlon interaktive Inhalte innerhalb seiner Marketingstrategie einsetzt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der gegenw\u00e4rtige Kontext hat den \u00dcbergang zum Digitalen beschleunigt. <a href=\"https:\/\/qualifio.com\/blog\/10-brands-adapted-strategy-covid-19-crisis\/\">Diese Tatsache best\u00e4tigten uns die 10 Marketingexperten<\/a>, mit denen wir ein Gespr\u00e4ch gef\u00fchrt haben. Marken haben neu ausgewertet, wie sie mit ihren digitalen Verbrauchern in Kontakt treten k\u00f6nnen. Olivier Flament, Data &amp; Direct Marketing Manager bei Decathlon Belgien, ist der gleichen Ansicht. Der weltgr\u00f6\u00dfte Sportartikelh\u00e4ndler hat neben den traditionellen Zug\u00e4ngen nach anderen Formen digitaler Verbindungen gesucht. Unter anderem hat der Einzelh\u00e4ndler auf Facebook Lives gesetzt und die Qualifio-Plattform genutzt, um n\u00e4her an seine Kunden heranzukommen und ein authentisches Gef\u00fchl der N\u00e4he zu schaffen, eine Community leidenschaftlicher Sportler, mit denen sie spielerisch interagieren, sich austauschen, verbinden, lernen und in Bewegung bleiben k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trotz eines sehr komplizierten Wirtschaftsjahres und eines R\u00fcckgangs des Verkehrsaufkommens aufgrund der aktuellen Ma\u00dfnahmen verzeichnete das Unternehmen auch einen Anstieg beim Online-Handel, der derzeit <strong>20% des Umsatzes<\/strong> ausmacht. Was sind die Herausforderungen im Marketingbereich f\u00fcr ein Unternehmen wie Decathlon, insbesondere in dieser neuen Realit\u00e4t, mit der wir alle konfrontiert sind? Und wie wird interaktives Marketing in seine Strategie integriert? Bei der Beantwortung dieser Fragen war uns Olivier Flament behilflich.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2020%20-%20Decathlon%20case\/user_case_decathlon_DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Komplette Erfolgsgeschichte lesen<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"wp-block-paragraph\"><strong>\u00dcber Decathlon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8222;Die Freuden und Vorz\u00fcge des Sports vielen Menschen nachhaltig zug\u00e4nglich machen.&#8220;<\/em><br>Decathlon, der weltweit gr\u00f6\u00dfte Sportartikelh\u00e4ndler, vereint zwei Ans\u00e4tze: die Entwicklung von Sportprodukten und deren Vertrieb online und im Gesch\u00e4ft vor Ort. Ziel des Unternehmens ist es, die Bed\u00fcrfnisse heutiger und zuk\u00fcnftiger Sportlergenerationen zu erf\u00fcllen, in dem es ihnen eine Vielzahl von Sportartikeln und Dienstleistungen aus einer Hand anbietet. Seit 2017 nutzt Decathlon interaktive Inhalte innerhalb seiner Marketingstrategie.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-1-739x1024.webp\" alt=\"engagement-customer-conversion-decathlon-interactive-marketing-strategy\" class=\"wp-image-63873\" style=\"width:500px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-1-739x1024.webp 739w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-1-216x300.webp 216w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-1-768x1064.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-1.webp 780w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Wie Decathlon interaktive Inhalte innerhalb seiner Marketingstrategie einsetzt Der gegenw\u00e4rtige Kontext hat den \u00dcbergang zum Digitalen beschleunigt. Diese Tatsache best\u00e4tigten uns die 10 Marketingexperten, mit denen wir ein Gespr\u00e4ch gef\u00fchrt haben. Marken haben neu ausgewertet, wie sie mit ihren digitalen Verbrauchern in Kontakt treten k\u00f6nnen. Olivier Flament, Data &amp; Direct Marketing Manager bei Decathlon Belgien, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-31461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-activation-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decathlon: Von der Bindung bis zur Kundenkonversion - Qualifio<\/title>\n<meta name=\"description\" content=\"Von der Bindung bis zur Kundenkonversion: Wie Decathlon interaktive Inhalte innerhalb seinerMarketingstrategie einsetzt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/de\/blog\/decathlon-von-der-bindung-bis-zur-kundenkonversion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon: Von der Bindung bis zur Kundenkonversion\" \/>\n<meta property=\"og:description\" content=\"Von der Bindung bis zur Kundenkonversion: Wie Decathlon interaktive Inhalte innerhalb seinerMarketingstrategie einsetzt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/de\/blog\/decathlon-von-der-bindung-bis-zur-kundenkonversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-21T15:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T09:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/blog\\\/decathlon-von-der-bindung-bis-zur-kundenkonversion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/blog\\\/decathlon-von-der-bindung-bis-zur-kundenkonversion\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Decathlon: Von der Bindung bis zur Kundenkonversion\",\"datePublished\":\"2020-06-21T15:57:00+00:00\",\"dateModified\":\"2026-02-16T09:58:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/blog\\\/decathlon-von-der-bindung-bis-zur-kundenkonversion\\\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/blog\\\/decathlon-von-der-bindung-bis-zur-kundenkonversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png\",\"articleSection\":[\"Sales Activation\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/de\\\/blog\\\/decathlon-von-der-bindung-bis-zur-kundenkonversion\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/de\\\/blog\\\/decathlon-von-der-bindung-bis-zur-kundenkonversion\\\/\",\"name\":\"Decathlon: Von der Bindung bis zur Kundenkonversion - 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