February is upon us, and along with it the Winter Olympic Games. (Yes, we’re only a few days away from one of the biggest events of the year!) This event provides huge marketing, data and content opportunities that you can leverage.
In order to help you gain exposure, drive engagement, attract new customers, or collect data to qualify and segment profiles, we’ve created a short collection of Olympic interactive campaign ideas.
On your marks. Get set. Go!
What makes the Olympic Games so special? The sport competition, sure — but also the bringing together of countries and cultures from all over the world. Focus on that second part with this Swiper Quiz! The campaign presents a number of countries on which participants can swipe left or right depending on whether they think it will participate in the competition.
Coming soon: Twitter Live Ranking
This upcoming format lets you use popular hashtags and Twitter accounts names to monitor all conversations about the Olympics happening in the Twittersphere. The Belgian athletes at the Olympic Games, for example.
Guess what Olympic sport
Here’s another fun way to engage your online audience! Not only is this game fun to play, it will help you make your audience come back on your channels day after day. Participants have to guess what sport is hiding behind the image thanks to a new hint revealed every day. Here’s how to create this type of campaign.
Bonus idea: Olympic Memory
Looking for yet another idea? Ask your audience to match players and the sport they practice in a memory game!
There you have it. We hope you found these examples inspiring. Remember! No matter what campaign you decide to run, be sure to read and follow the Olympics social and digital media guidelines to avoid any legal problems.