Video | Qualifio and Lex4u explain what the GDPR means for the marketing industry

In a series of videos produced in close collaboration with Lex4u, we explain the GDPR in a simple way and in a few minutes. Are you still somewhat unfamiliar with this regulation that will come into effect on May 25? If so, these videos are for you!

This week, Axel Beelen and Frédéric Dechamps, two Belgian privacy lawyers from Lex4u, detail te implications of the GDPR for marketing.

In this first video, Frédéric Dechamps explains if it will possible to use its own clients database for eMarketing activities:

Then, he explains if it will possible to rent email adresses or buy third party lists.

In the third video, he explains how to demonstrate compliance when you collect email addresses:

Finally, Axel Beelen explains how the GDPR will impact marketing activities:

Next week, we will explain the operational aspects of GDPR.

Feel free to subscribe to our Youtube channel and watch the other GDPR videos of our playlist. ?

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