10 Valentine’s Day marketing ideas that will help you win the heart of your audience


Love is in the air and Valentine’s Day is just around the corner! Love it or hate it, it’s an important date for brands. According to the Statistics Portal Statista, 730 millions euros was spent on Valentine’s Day gifts in the UK in 2018. In Belgium and in the Netherlands, statistics showed that people are spending between 30€ and 40€ for Valentine’s Day. No wonder brands are creating marketing actions to leverage the lovers’ celebration!

To get you in the mood, we’ve put together 10 lovely marketing campaigns ideas and real examples. So don’t worry, if you don’t have a marketing campaign planned for the 14th, you still have some time to create a Valentine’s Day action or to get in touch with our team 😉

Engage audiences with Valentine’s promotions

Calendars are not only intended for the Christmas season! You can create a calendar campaign for any type of event with many surprise boxes, each of which opens to a display promo, a quiz, an exclusive video or any other custom content.

We imagined a calendar of discount coupons for Valentine’s Day. Each day, participants can vote for their favourite out of two products. Once they voted, they receive a discount coupon to buy it for their beloved one. Everyone’s a winner! You can use the calendar format to reveal percentage discounts but also “2-for-1” deals, free shipping, a gift with each purchase, etc.

advent-calendar-valentines-day-campaign-marketing-qualifio  advent-calendar-valentines-day-campaign-marketing-qualifio

To avoid a participant to get more than one coupon, you can limit participations to one per email address. Don’t forget that you can easily promote your calendar through Instagram & Snapchat Stories.

Show some love to the singles

Part of your consumers are not in a relationship. Don’t make single shoppers feel less important! Instead, encourage them to treat themselves.

That’s what the Belgian radio station Vivacité did. They created a quiz and gave the opportunity to two listeners to win a special Valentine’s Day full of surprises. The rules to participate were simple: be single and available on the 14th.


Even better: To enhance the user experience, Vivacité integrated its own authentication system (Single Sign-On) into their campaign. Users wishing to participate in the draw could enter either by using their existing Vivacité credentials or by creating a Vivacité account.

Let your audience speak

It’s no secret that we love user-generated content. It is a great way to build customer trust and strengthen relationships with your clients.

Last year for Valentine’s Day, the STIB-MIVB (Brussels Intercommunal Transport Company) proposed its travelers to share their most beautiful declaration of love through a writing contest. The winning declarations were then displayed on the network’s wait time screens at various locations in Brussels. A nice surprise for travelers and an original way to celebrate Valentine’s Day!


Be clear that not every story has to be romantic. Another strategy could be to ask your followers to share their friendship, their terrible date stories or even their love for food. Imagine a photo contest in which you would ask your audience to share their love for food through a picture of a meal they cooked (with your products if you’re a retailer for example). However, if you want to stay romantic, you can still ask them to share their love for their loved ones through a picture of a meal they cooked for them. “Say it with food!


Give your users useful content

Writing a love letter can be hard and can take some time. Make the life of your users easier by creating a love letter generator! How? Create a personality test with conditional branching options. You will be able to easily adapt the questions of your test according to the answers of your participants and propose them a letter corresponding to their personality or needs. Display your letter in the exit screen of your campaign and allow your participants to download it.

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The magazine ELLE France also used the personality test format for last Valentine’s Day. They gave their readers the opportunity to discover what kind of Valentine they were. They created a personality test with 10 questions that they integrated in an article on ELLE website. Want to find out what kind of Valentine you are? Lucky you, the test is still available just here!


Offer your audience a moment of fun

Like the radio station NRJ France, you can take advantage of Valentine’s Day to entertain your audience. The radio created a memory game with NRJ superstars couples. Users had to match pairs of cards the fastest they could. After that, they had the possibility to challenge their friends by inviting them or by sharing their score on social media.


Entertain your audience AND offer them a big prize! Valentine’s Day is also a good occasion to travel. Use an animated game like a puzzle, a guess the word or a shell game to offer a moment of fun to your audience and the opportunity to win a trip with the person of their choice.

  • Behind which suitcase is hidden the trip?
  • Behind which suitcase is hidden the trip?
  • Behind which suitcase is hidden the trip?

Use Valentine’s day to gather feedback

Why not use Valentine’s Day as an occasion to gather feedback? That’s what the French shopping center Mondeville did. Just after Valentine’s Day, they asked users to answer a short survey regarding different activities organised in the shopping center for Valentine’s Day, Black Friday, etc.


Provide shoppers with gift ideas

Give consumers ideas on what to buy for their loved ones with a dedicated gift guide around your products. It is also a good opportunity to highlight “unusual” gift ideas that your audience might not have thought of. Offer them a discount coupon and be sure to link to your products so they can immediately buy the gift they like. Have a look at our 2018 Valentine’s day campaign ideas.


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