Qualifio and the French group TF1 are pleased to announce their collaboration
TF1’s digital teams are now using the platform to create and publish interactive content. Qualifio allows them to develop their digital, editorial, marketing and advertising strategies across their entire network, using contests, polls, votes, personality tests, photo, video or writing contests, and much more.
Qualifio mainly helps improve TF1’s content creation for second screens in live or recorded programs.
Through Qualifio’s technology, TF1 creates interactive mechanisms around flagship programs such as Koh-Lanta, Danse Avec Les Stars, the Miss France pageant, the French National Team, etc. on the web, but also on Facebook or through pre-existing apps.