Motor Show: ideas for your digital campaigns (web, mobile, Facebook)
The 93rd Belgian Motor Show will open its doors on Friday January 16th until January 25th. For some advertisers this usually means large scale marketing actions. And for some agencies, a lot of pressure just after the Holidays period.
2014 was a year marked by some interesting communications actions. In Belgium, one might think about the Changez de Mobilité website created by the IEW or the mini-site for the BMW Série 1 Red Devils Edition – football year… In France, Volkswagen displayed its advertising posters in context in the Paris metro (credits: GabrielTeisson) . In 2013, Peugeot made it with its international Design & Driving campaign.
Don’t worry! It’s not necessary to spend your whole marketing budget to promote or make your brand live around the Motor Show. Other types of communication tools are at your disposal besides these large scale, costly actions.
Let’s take a look at some Qualifio campaigns made around the automobile sector. These actions have different goals: lead generation, qualification of profiles, pages views, editorial actions or conversation with digital communities and/or targets groups. As we see, many advertisers, brands and media can take the opportunity to make the most of this type of event – we have seen that already during the Football World Cup – to support their marketing strategies. A typical example? “It’s the Motor Show, will you obtain the driving license today? Take the test!”