The great photo contest of Michel et Augustin

The imagination of Michel et Augustin has struck again: in a few lines, discover the recipe for a great partnership campaign with Monop’ stores cooked up by Michel et Augustin.

To help people discover their products and their availability in Monop’ stores, Michel et Augustin are holding a photo contest with gourmet kits as prizes. Nothing could be simpler: just share your photo with your favourite Michel et Augustin product in front of a partner Monop’ store.

It’s a simple, viral operation, promoted in stores with posters and on the web via the Michel et Augustin website.

Thanks to a responsive campaign, participants can upload their photos directly from their smartphone as they leave the store. Each day, a winner will be announced in terms of number votes, as well as a “team favourite”, both of whom will receive a gourmet kit!

It’s a simple but effective operation that:

  • Raises awareness about retail sales points for Michel et Augustin products
  • Allows people to take part easily on their smartphone, in the store itself
  • Generates sharing on social networks
  • Generates web traffic from the store
  • Generates store traffic from the web

In short, it’s a great online operation in support of a physical partnership with Monop’ stores.

Discover the campaign

Integrate HighCo Data personalized discount coupons into your Qualifio interactive marketing campaigns is now possible! Find more about it

Michel et Augustin32 Les trublions du goût

Michel et Augustin Les trublions du goût

qualifio

What is Qualifio?

Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more



Trackback from your site.