Mother’s Day is only a few weeks away, so you are probably busy planning your upcoming marketing campaigns… or you haven’t started yet? Fear not! Interactive content is a great way to engage with your audience: people love to be entertained with contests, quizzes and games. It is simple yet creative, and it gives your customers a reason to pay attention. We’ve assembled ideas for you to make the most of this marketing opportunity. Check them out!
Video contest: The cutest child craft
Organize a video contest and ask your audience to share a video of their children and their craft. This type of campaign allows you to place focus on the children expressing their love and gratitude on this special day by voting for the cutest of them all!
Memory: My mom is a rock star
Challenge your audience by asking them to match celebs with their famous mothers!
Photo contest: It runs in the family
Invite your fans to upload a photo with their mother or daughter. Then let them vote for the most stylish mother/daughter couple.
Instant win: Last minute
Most consumers purchase their gifts at the last minute, so why not help them out? Get consumers to participate in your instant win campaign by importing or generating a unique codes list in the exit screen (basically using coupon codes as rewards). Make them order their gift on your website by offering them free express delivery!
Quizz: Mother’s Day around the world
Everybody celebrates mothers once a year but why? What’s the history behind it and how is this special day celebrated in various cultures throughout the world? Let’s play a culture quizz!
Tip: Use a mandatory tip if you need to increase the number of views on one of your videos!