In this ebook, discover our campaign ideas to launch before, during and after any football competition based on the game and interactive content. 17 campaign ideas around football, ideal for surfing the news, generating traffic, collecting data and segmenting your audience.
To give you a taste of what you’ll find in this ebook, here is a live campaign example, try it now!
1. Build your team
Launch a team selector campaign! Let your users create their own football team and find out who are the most popular players in your community.
Participants build their “starting eleven” from a list of available players that you define. Once their team is created, participants receive a preview of their selection, with the popularity index of the players they chose. They can then share their own selection on Facebook and encourage their friends to participate in turn. It’s an easy-to-set-up and fun campaign that not only engages your audience, but also collects preference data that you can use later on.
Create a runner like AS Monaco
The French football club AS Monaco challenged its users to catch as many balls as possible and avoid the tires. Participants had to do their best for a chance to win exclusive gifts each week. The club also gave excellent visibility to its sponsors, thanks to their logos displayed in the runner background. If you want to create the same campaign for a football competition, get in touch with one of our Studio project managers.