Conversion represents the end-all goal of digital marketing experts, that goal we all strive for, but only the best achieve. A conversion can be anything: clicking a button, filling up a form, subscribing to a newsletter, downloading a content or making a purchase. The conversion rate in digital marketing is the percentage of users who have completed the desired action on your website, social media, email or other digital platforms. Increasing your conversion rate is fundamental to increase your return on investment (ROI) and make the most of your digital marketing budget.
With the rising volume of marketing messages overwhelming consumers, how do you stand out from the crowd? Moreover, knowing that 15 seconds is all you have to capture someone’s attention on your website and that 98% of your visitors will leave without taking action, how do you convert new and returning website visitors?
Well, at Qualifio, we are convinced that interacting with your digital audiences will increase the ROI of your marketing activities. And we’re not the only one. According to the Content Marketing Institute, 81% of marketers say interactive content is better at grabbing consumers’ attention than static content and generates 2x more conversions. Ion interactive also stated that for 88% of marketers, interactive content is effective in differentiating their brand from their competitors.
In this ebook, we’ll give you 8 interactive marketing strategies that work to increase your conversion rate.