Great campaign: “The Conversion Challenge”

The “Conversion Challenge” from Conversion Talent

Conversion Talent is a recruiting agency that is specialized in digital marketing. During the Digital First 2015 in Belgium, they organized the “Conversion Challenge” in order to select the country’s top Digital Marketing expert.

The subjects covered:

• • A bit of history about tech giants & start-ups;
  • Questions about current events and trends in social media, new functionalities, debates, etc.
  • And, obviously, more technical questions about digital marketing.

Optimisation of Facebook share messages

Conversion Talent uses the score variable by allowing participants to share it directly on Facebook and challenge their online friends to try to beat it…