As publishers around the world are in continuous evolution to create relevant content and engage their audiences, collecting and leveraging their readers’ data have been more and more important. After asking our media experts on which data marketing tools they are using to do just that, we came up with the idea of this infographic.
Taking the MarTech Landscape Supergraphic as a reference, and in an effort to make the information simpler, we have gathered a selection of the best data marketing tools you should probably be using if you’re working in the media industry.
We have thought of this infographic as a basis for your research, if you’re ever looking for a new tool to help you leverage the data you are collecting on your audience. After all, we all have one purpose: get to know our customers and offer them the best experience possible.
In each category, you will find the logos representing the companies offering the services you’re seeking. However, this list is non-exhaustive. From DMPs to Single Sign-On (SSO), we are aware that the list could be way bigger than it is now. The technology landscape is ever-evolving, and new tools are created and improved every day.
If you think we’re missing a tool or a category that is greatly useful to the media industry (the purpose being data marketing), please don’t hesitate to fill in the survey below.