February’s campaigns of the month: original interactive campaigns

As promised in January’s edition of our monthly round-up, we’re highlighting favourite interactive campaigns. This month, nominations were made by the whole Qualifio team! We asked some of our colleagues to share their favourite campaign and explain why they liked it.

In no particular order, below is a selection of our favourite campaigns of this month ?

1. Le Club AccorHotels “spot the difference” campaign

AccorHotels is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, AccorHotels has been providing hospitality savoir-faire for more than 50 years.

Why is it one of our February campaigns of the month?

Nominating the campaign, our Content Marketer Tabata Vossen said “Le Club AccorHotels’ campaign demonstrates great imagination while highlighting their facilities and services. I love it because it uses creativity to increase the visibility of their loyalty program!”

Le Club AccorHotels published the campaign on a dedicated mini-site in its colours. The concept is easy: to win “Reward points” that can be used to enjoy discounts, participants need to spot the difference between two otherwise similar pictures. To validate their participation, they have to enter their contact details (first name, last name, e-mail, country) in a form and indicate the number of their Le Club AccorHotels loyalty card.

For participants who are not yet a member, a call-to-action invites them to join Le Club AccorHotels loyalty program.

2. Bonnier’s space quiz

Bonnier Publications Group is behind some of the Nordic region’s most famous media brands.

In a 5-question quiz about planets and space, the company invited its audiences to test their knowledge about our universe. The prize? A Bresser telescope! At the end of the quiz, participants had to enter their contact details and could subscribe to Bonnier’s newsletter before finding out their score.

Why is it one of our February campaigns of the month?

“I like the idea that Bonnier Publications launched this quiz across the Nordics (in Denmark, Sweden, Norway and Finland) to reach a wide audience and collect more opt-ins for their newsletter. Inspiring!” says Gilles Lenaerts, our Area Manager for the Nordics.

3. Femme Actuelle’s Valentine’s Day personality test

Femme Actuelle is a French weekly women’s magazine covering articles on fashion, cosmetics, literature, and entertainment.

For Valentine’s Day, the magazine created a personality test sponsored by electronics company Philips. Readers had the possibility to discover the kind of lover they are and try to win a Senseo coffee machine. To validate their participation, they had to enter their contact details in a form in which an opt-in for Philips’ newsletter was proposed. Winners were drawn at random. A nice way for Philips to collect thousands of opt-ins.

Why is it one of our February campaigns of the month?

Of the campaign, our Lead Acquisition Specialist Valentine Bissiere said “What’s not to like about it!? This is branded content at its best! An interactive personality test with a data collection form and an attractive prize is definitely a good way to collect opt-ins for an advertiser and segment its audience.”