What do L’Oréal Luxe, Entremont and Atlético de Madrid have in common? All of them created inspiring interactive marketing campaigns with the Qualifio platform in May. Focus on these three original campaigns that marked us last month!
1. L’Oréal Luxe runner
For the launch of “Spirit of the Brave”, the new Diesel fragrance developed in collaboration with Neymar, L’Oréal wanted to make the difference by launching an interactive and viral game. To do so, L’Oréal worked with an agency specialised in gamification marketing, Flaq Digital, for the creation of a tailor-made game and with the Qualifio platform for the first-party data collection.
The gameplay? Participants have to guide a footballer representing Neymar and, using the mouse or the keyboard, make him avoid a series of obstacles. In the end, a ranking with the best players and their score is displayed.
In practice: L’Oréal created an “identified” campaign within the Qualifio platform including a home screen, a form and an exit screen. Only one specific step has been prepared by the Qualifio team to host the tailor-made game developed and hosted by the agency. The integration was done using a simple iframe while securing the recovery of each player’s score. And that’s it! Participants play smoothly without having to be redirected to different sites.
The campaign was published on several retailers’ eshops in France, Spain and the United Kingdom. L’Oréal also allowed visitors to some stores to participate in the game through iPads placed in the points of sale. During an internal fair, the group also created a device allowing visitors to play live.
It’s your turn to play now 😉 Discover the live campaign here.
2. Entremont’s big summer contest
From May 20 to June 16, the brand created a contest, in French and in Dutch, with three prizes to win: an electric bike, 10 scooters and 50 vouchers of €15 to be used for sports equipment. To try to win one of these prizes, participants have to spot the difference between the 2 pictures and correctly answer a subsidiary question. To complete their participation, they have to fill out a form with their contact details. The winners are then contacted by email.
Once the form is completed, the campaign’s exit screen displays a call to action inviting them to discover Entremont products. Participants also have the opportunity to share the campaign with their friends via Facebook or Messenger.
3. Atlético de Madrid’s quiz
For its main sponsor, Plus500, Atlético de Madrid created a campaign in which participants were invited to watch a video. The video promotes Plus500 and features different Atletico Madrid’s players. Once the video has been viewed, participants have to indicate the 6 players who appear in the Plus500 commercial. To try to win one of the 6 t-shirt signed by the 6 players, participants have to complete the form in which an opt-in for the club’s newsletter is proposed.
Interested in more examples of the power of interactive campaigns? Click here to discover April’s campaigns of the month.