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3 of the coolest interactive marketing campaigns we’ve seen last month

This last month brought in a whole new round of engagement and data collection campaigns that we really liked. It is always difficult for us to come up with the “best” campaign made by one of our 4,000 users —which is why we make a selection in each post. Check out some of our favourite campaigns below — and let us know which one is your favourite by casting a vote in our poll. Let’s see the 3 campaigns that caught our attention last month.

1. RTL TVI and Nikon’s photo editor

1. RTL TVI and Nikon’s photo editor

For this photo contest, RTL TVI (private television station in Belgium) and their partner Nikon called on the Qualifio Studio. Participants submit their picture and customize it with an “emotion” frame in the colours of Nikon, to try and win a Nikon camera. This campaign is indeed a UGC contest, but without the community voting part. (A Nikon jury will define the winner.) And with the SSO integration of Qualifio and Gigya, participants use their RTL TVI account to identify (or register and create a new account) to validate their participation. This campaign was a great success, as more than 800 pictures were uploaded!

Why we loved it: The partnership between RTL TVI and Nikon, and their branded content strategy.

2. Europ Assistance’s creative game

2. Europ Assistance’s creative game

Well, this is an out of the box Qualifio campaign! Europ Assistance hold a contest with the opportunity to win Brussels Airlines plane tickets. (And what better way to kickstart your summer!?) The concept of this Facebook contest was pretty simple: each participant had to submit their own portmanteau word out of two holiday destinations. They then completed a short form in order to validate their participation. Those who wanted to play again had to wait until midnight to take another shot.

Why we loved it: The innovate concept. But above all, we loved the fact that their Qualifio campaign was an integral part of a 360 communication plan around Europ Assistance’s summer campaign. (The brand also had a billboard campaign and television advertising working on the same idea.)

3. Enfemenino’s personality test in collaboration with IKEA

Enfemenino’s personality test in collaboration with IKEA

For this campaign about kitchens, Enfemenino, a leading group of women’s interactive magazines in Spain and in Europe, decided to create a personality test in collaboration with one of their partners, the Swedish giant IKEA. Participants answer 7 questions and discover their profile in the end screen. They can then share their result and/or the test itself with a customized message on Facebook, Google+, or even WhatsApp.

Why we loved it: A great editorial example and a campaign that was well thought out and put together. Spotted: customized social sharing messages to go viral. In short: a simple but effective campaign!

  • Which of the 3 campaigns is your favourite?


What is Qualifio?

Qualifio is the leading interactive marketing and data collection platform, enabling businesses to easily create and publish viral interactions on websites, mobile apps and social media.Learn more

Roots in Brussels, work in Louvain-la-Neuve, Canada is my northern fling. Yoga doer, dog lover, intermittent runner. An aspiring digital generalist who's always in pursuit of more shoes. Happiest with a pen and paper. Or, just give me a fireplace, like-minded friends, and a good glass of red. Now playing: The Lumineers, Betty Who, Hailee Steinfeld, Anya Marina and anything else that makes me feel free.

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